Applied Degree in Digital Business
Applied Degree in Digital Business
Bachelor of Digital Business awarded by UCAM
Duration and Delivery Mode:
12 Months Full-time “Bootcamp” (1st Year) / 12 months Part-time (2nd, 3rd and 4th Year) “total 4 Years”
(Synchronous and Asynchronous E-Learning)
12 Months Full-time “Bootcamp” (1st Year) / 12 months Part-time (2nd, 3rd and 4th Year) “total 4 Years”
(Synchronous and Asynchronous E-Learning)
Applied Degree in Digital Business
Bachelor of Digital Business awarded by UCAM
Duration and Delivery Mode:
12 Months Full-time “Bootcamp” (1st Year) / 12 months Part-time (2nd, 3rd and 4th Year) “total 4 Years”
(Synchronous and Asynchronous E-Learning)
12 Months Full-time “Bootcamp” (1st Year) / 12 months Part-time (2nd, 3rd and 4th Year) “total 4 Years”
(Synchronous and Asynchronous E-Learning)
Course Brief
The Bachelor of Digital Business program encompasses a four-year duration. Students who have fulfilled the prerequisites by successfully completing the Higher Diploma in Digital Business and wish to further their educational pursuits are eligible to enroll in this top up course, thus attaining the “Bachelor of Digital Business” qualification. The initial two years are devoted to the attainment of the Higher Diploma, while the ensuing the next two years involve a part-time commitment to achieve the bachelor’s degree concurrently with full-time professional engagement. This curriculum emphasizes theoretical comprehension with practical application, thereby nurturing the growth of adept professionals capable of navigating the multifaceted contours of the modern digital business domain. The Bachelor of Digital Business program offers a comprehensive understanding of dynamic digital marketing. Graduates can excel in roles like digital marketing manager, SEO specialist, and more. The intensive course covers key digital marketing areas:
The course initiates with Digital Marketing, encompassing Google Ads, SEO, and Social Media Marketing. Content Marketing & Video module focuses on compelling content creation and video production. Marketing Automation & CRM module explores integrating and optimizing marketing automation and CRM. Omni Commerce Campaign delves into omni-channel marketing, leveraging consumer behavior and data analytics. Marketing Venture Creation emphasizes lean startup methodology and business viability. Product Marketing & Sales module covers segmentation, sales funnel, and product-market fit.
Generative AI module introduces ChatGPT for research and content generation. Agile Project Management equips with agile frameworks and project management skills. Participants engage in industry projects, optimizing marketing plans and campaigns. Data Analytics module introduces data-driven insights. Coding Foundation hones Python skills for digital marketing. Video Production covers strategy and execution.
Media Legal & Ethics module addresses digital ethics and legal considerations. Financial Management teaches financial analysis and resource management. Apprenticeship offers practical experience in digital marketing, omni-commerce, automation, and agile project management.
Business Accounting introduces accounting principles and financial analysis, learners will be introduced to business accounting principles, including recording financial transactions, adjusting entries, accounting cycle. They will also learn about financial statement analysis and managerial accounting, gaining the ability to interpret financial data.
The final “Apprenticeship” module focuses on the opportunities to implement core digital Business skills. Learners will deepen their learnings with practical hands-on skills for successfully implementing and executing Campaigns. These practical experiences will refine their ability to dissect market trends, devise targeted online campaigns, and leverage data-driven insights to optimize digital outreach.
This comprehensive module reinforces the connection between theoretical knowledge and practical application, sculpting you into a capable professional capable of tackling intricate digital marketing challenges and leveraging emerging opportunities. As learners complete this apprenticeship, they will not only possess a deep understanding of advanced digital marketing strategies but also the confidence to architect successful online campaigns that leave a lasting impact.
By completing the Bachelor of Digital Business, students will emerge as competent and versatile digital marketing professionals, equipped with the knowledge, skills, and practical experience necessary to thrive in the ever-evolving digital landscape.
The course initiates with Digital Marketing, encompassing Google Ads, SEO, and Social Media Marketing. Content Marketing & Video module focuses on compelling content creation and video production. Marketing Automation & CRM module explores integrating and optimizing marketing automation and CRM. Omni Commerce Campaign delves into omni-channel marketing, leveraging consumer behavior and data analytics. Marketing Venture Creation emphasizes lean startup methodology and business viability. Product Marketing & Sales module covers segmentation, sales funnel, and product-market fit.
Generative AI module introduces ChatGPT for research and content generation. Agile Project Management equips with agile frameworks and project management skills. Participants engage in industry projects, optimizing marketing plans and campaigns. Data Analytics module introduces data-driven insights. Coding Foundation hones Python skills for digital marketing. Video Production covers strategy and execution.
Media Legal & Ethics module addresses digital ethics and legal considerations. Financial Management teaches financial analysis and resource management. Apprenticeship offers practical experience in digital marketing, omni-commerce, automation, and agile project management.
Business Accounting introduces accounting principles and financial analysis, learners will be introduced to business accounting principles, including recording financial transactions, adjusting entries, accounting cycle. They will also learn about financial statement analysis and managerial accounting, gaining the ability to interpret financial data.
The final “Apprenticeship” module focuses on the opportunities to implement core digital Business skills. Learners will deepen their learnings with practical hands-on skills for successfully implementing and executing Campaigns. These practical experiences will refine their ability to dissect market trends, devise targeted online campaigns, and leverage data-driven insights to optimize digital outreach.
This comprehensive module reinforces the connection between theoretical knowledge and practical application, sculpting you into a capable professional capable of tackling intricate digital marketing challenges and leveraging emerging opportunities. As learners complete this apprenticeship, they will not only possess a deep understanding of advanced digital marketing strategies but also the confidence to architect successful online campaigns that leave a lasting impact.
By completing the Bachelor of Digital Business, students will emerge as competent and versatile digital marketing professionals, equipped with the knowledge, skills, and practical experience necessary to thrive in the ever-evolving digital landscape.
Knowledge, Skill, Ability Summary
At the end of the course, you will be able to acquire the following:
Knowledge
- Identify principles of omni-channel marketing and consumer behavior for integrated campaigns.
- Describe strategies for effective content marketing, video production, and compelling brand messaging.
- Recognize legal and ethical considerations in media, digital business, and intellectual property rights.
- Explain financial management principles, financial statement analysis, and resource allocation strategies.
- Define the applications and implications of generative AI models, like ChatGPT, in marketing and content creation.
- Recall key coding concepts and techniques for digital marketing applications.
- Summarize agile project management frameworks and their implementation in marketing contexts.
- List the components and functions of marketing automation and CRM systems in streamlining processes.
Skills
- Develop omni-channel marketing campaigns aligned with consumer behavior and data analytics insights.
- Craft engaging content, produce videos, and strategize compelling brand narratives for effective marketing.
- Apply legal and ethical guidelines in media and digital business contexts, addressing intellectual property concerns.
- Analyze financial statements, assess risk, and make resource allocation decisions for business sustainability.
- Utilize generative AI models, like ChatGPT, for content generation and innovative marketing strategies.
- Employ coding techniques, particularly Python, to enhance digital marketing endeavors.
- Implement agile project management, including Scrum, to lead effective marketing projects.
- Utilize marketing automation and CRM systems for streamlined processes and enhanced customer relations.
Ability
Implement integrated omni-channel campaigns, create engaging content, apply legal and ethical considerations, analyze financial data, harness AI technologies, employ coding skills, manage projects, and optimize marketing processes—positioning them as adept digital marketing professionals.Blended Learning Journey
(2488.5 Hours)
E-Learning
(Async)
280 Hours
Flipped Class
(Sync)
140 Hours
Mentoring Support
(Assignment Sync)
140 Hours
Mentoring Support
(Project Planning Sync)
380 Hours
Mentoring Support
(Project Imple Async)
320 Hours
Additional Practice
(Async)
1220 Hours
Assessment
(Sync)
8.5 Hours
Module Summary
Module Brief
This module, “Basic Digital Marketing,” equips learners with comprehensive knowledge and practical skills to excel in the dynamic field of online marketing. Through interactive coursework and hands-on projects, participants will develop expertise in Google Ads Foundation, Social Media Marketing with Facebook Ads, Search Engine Optimization (SEO), Web Analytics, and Email Marketing. They will learn to implement an integrated digital marketing strategy that maximizes online visibility, drives targeted traffic, and optimizes conversion rates.
By the end of the module, learners will gain a deep understanding of the key elements of digital marketing and their practical applications. They will be able to effectively create and manage online advertising campaigns using Google Ads, harness the power of Facebook Ads for targeted audience engagement, and employ SEO techniques to improve website visibility on search engines. Additionally, learners will acquire the skills to track and analyze website performance through web analytics, enabling them to make data-driven decisions and optimize marketing strategies. Furthermore, participants will learn how to design and execute compelling email marketing campaigns that drive customer engagement and conversions.
Other Information
This module, “Basic Digital Marketing,” equips learners with comprehensive knowledge and practical skills to excel in the dynamic field of online marketing. Through interactive coursework and hands-on projects, participants will develop expertise in Google Ads Foundation, Social Media Marketing with Facebook Ads, Search Engine Optimization (SEO), Web Analytics, and Email Marketing. They will learn to implement an integrated digital marketing strategy that maximizes online visibility, drives targeted traffic, and optimizes conversion rates.
By the end of the module, learners will gain a deep understanding of the key elements of digital marketing and their practical applications. They will be able to effectively create and manage online advertising campaigns using Google Ads, harness the power of Facebook Ads for targeted audience engagement, and employ SEO techniques to improve website visibility on search engines. Additionally, learners will acquire the skills to track and analyze website performance through web analytics, enabling them to make data-driven decisions and optimize marketing strategies. Furthermore, participants will learn how to design and execute compelling email marketing campaigns that drive customer engagement and conversions.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module “Content Marketing and Video” equips learners with essential knowledge and skills for digital marketing success. Through instructional units, learners will gain expertise in key areas such as content marketing, brand-building content creation, email marketing, website design, and video production.
In the first set of units, learners will explore content marketing strategies and learn how to create valuable and engaging content to attract and connect with target audiences. They will understand the importance of brand building and develop skills in crafting compelling content across various channels. Additionally, learners will delve into email marketing, mastering the art of creating engaging email content and designing effective sequences for lead nurturing and conversions. The module’s second set of units focuses on website design using WordPress and video production. Learners will learn to design user-friendly and visually appealing websites, incorporating responsive design principles. They will also acquire skills in producing captivating promotional videos that effectively convey brand messages and engage the intended audience through compelling storytelling techniques.
By implementing various projects encompassing content marketing strategies, brand-building content creation, email marketing campaigns, WordPress website design, and promotional video production, learners will gain hands-on experience and practical skills necessary for success in the dynamic field of digital marketing.
Other Information
The module “Content Marketing and Video” equips learners with essential knowledge and skills for digital marketing success. Through instructional units, learners will gain expertise in key areas such as content marketing, brand-building content creation, email marketing, website design, and video production.
In the first set of units, learners will explore content marketing strategies and learn how to create valuable and engaging content to attract and connect with target audiences. They will understand the importance of brand building and develop skills in crafting compelling content across various channels. Additionally, learners will delve into email marketing, mastering the art of creating engaging email content and designing effective sequences for lead nurturing and conversions. The module’s second set of units focuses on website design using WordPress and video production. Learners will learn to design user-friendly and visually appealing websites, incorporating responsive design principles. They will also acquire skills in producing captivating promotional videos that effectively convey brand messages and engage the intended audience through compelling storytelling techniques.
By implementing various projects encompassing content marketing strategies, brand-building content creation, email marketing campaigns, WordPress website design, and promotional video production, learners will gain hands-on experience and practical skills necessary for success in the dynamic field of digital marketing.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module “Marketing Automation & CRM Apps” equips learners with the knowledge and skills to leverage marketing automation and customer relationship management (CRM) systems for enhanced marketing efficiency. Through instructional units, learners will explore the fundamentals of marketing automation, CRM principles, user journey mapping, integration, and optimization.
In the first set of units, learners will be introduced to marketing automation, understanding how it streamlines marketing processes and improves campaign effectiveness. They will then delve into CRM fundamentals, learning to manage customer interactions, maintain accurate customer data, and foster strong customer relationships. The module also covers user journey mapping, enabling learners to analyze customer behavior and optimize marketing strategies accordingly.
The second set of units focuses on integrating marketing automation with CRM systems to synchronize data and automate personalized campaigns. Learners will gain insights into measuring and optimizing marketing automation and CRM efforts, tracking key performance indicators (KPIs), and continuously improving marketing strategies. Through practical projects, learners will implement marketing automation, CRM fundamentals, user journey mapping, integration, and optimization, developing hands-on skills applicable in real-world marketing scenarios.
Other Information
The module “Marketing Automation & CRM Apps” equips learners with the knowledge and skills to leverage marketing automation and customer relationship management (CRM) systems for enhanced marketing efficiency. Through instructional units, learners will explore the fundamentals of marketing automation, CRM principles, user journey mapping, integration, and optimization.
In the first set of units, learners will be introduced to marketing automation, understanding how it streamlines marketing processes and improves campaign effectiveness. They will then delve into CRM fundamentals, learning to manage customer interactions, maintain accurate customer data, and foster strong customer relationships. The module also covers user journey mapping, enabling learners to analyze customer behavior and optimize marketing strategies accordingly.
The second set of units focuses on integrating marketing automation with CRM systems to synchronize data and automate personalized campaigns. Learners will gain insights into measuring and optimizing marketing automation and CRM efforts, tracking key performance indicators (KPIs), and continuously improving marketing strategies. Through practical projects, learners will implement marketing automation, CRM fundamentals, user journey mapping, integration, and optimization, developing hands-on skills applicable in real-world marketing scenarios.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module “Omni Commerce Campaign” equips learners with the knowledge and skills to create and execute effective omni channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behavior, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.
In the first set of IUs, learners will gain insights into consumer behavior in an omni channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni channel marketing, learning how to analyze data, derive insights, and optimize campaigns based on data-driven strategies.
Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behavior analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni channel marketing campaigns, optimizing customer engagement and driving business growth.
Other Information
The module “Omni Commerce Campaign” equips learners with the knowledge and skills to create and execute effective omni channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behavior, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.
In the first set of IUs, learners will gain insights into consumer behavior in an omni channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni channel marketing, learning how to analyze data, derive insights, and optimize campaigns based on data-driven strategies.
Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behavior analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni channel marketing campaigns, optimizing customer engagement and driving business growth.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
In the “Marketing Venture Creation” module will learners will gain valuable knowledge and skills through the Instructional units. They will be introduced to the Lean Startup Methodology and Lean Canvas, acquiring an understanding of efficient startup practices. It also focuses on the exploration of problems and their corresponding solutions, equipping learners with the ability to identify key challenges and devise effective strategies. Learners will delve into the concept of Unique Value Proposition (UVP) and Revenue Models, learning how to differentiate their ventures and generate sustainable revenue and get deep insights into the evaluation of business viability and cost structures, enabling learners to assess financial aspects and optimize resource allocation. Lastly, this module centers around marketing channels and scaling up, providing learners with the necessary insights to effectively promote their ventures and expand their reach.
Throughout the module, learners will engage in a series of projects to reinforce their learning outcomes and abilities. By creating a comprehensive startup project, learners will apply Lean methodologies, meticulously identifying problems, crafting compelling value propositions, evaluating business viability, and formulating strategic marketing plans. These practical projects will empower learners to synthesize their knowledge and develop the necessary skills to navigate the complexities of venture creation successfully.
In conclusion, the “Marketing Venture Creation” module aims to equip learners with a robust entrepreneurial toolkit, enabling them to conceptualize, develop, and execute innovative business ideas with confidence and efficiency.
Other Information
In the “Marketing Venture Creation” module will learners will gain valuable knowledge and skills through the Instructional units. They will be introduced to the Lean Startup Methodology and Lean Canvas, acquiring an understanding of efficient startup practices. It also focuses on the exploration of problems and their corresponding solutions, equipping learners with the ability to identify key challenges and devise effective strategies. Learners will delve into the concept of Unique Value Proposition (UVP) and Revenue Models, learning how to differentiate their ventures and generate sustainable revenue and get deep insights into the evaluation of business viability and cost structures, enabling learners to assess financial aspects and optimize resource allocation. Lastly, this module centers around marketing channels and scaling up, providing learners with the necessary insights to effectively promote their ventures and expand their reach.
Throughout the module, learners will engage in a series of projects to reinforce their learning outcomes and abilities. By creating a comprehensive startup project, learners will apply Lean methodologies, meticulously identifying problems, crafting compelling value propositions, evaluating business viability, and formulating strategic marketing plans. These practical projects will empower learners to synthesize their knowledge and develop the necessary skills to navigate the complexities of venture creation successfully.
In conclusion, the “Marketing Venture Creation” module aims to equip learners with a robust entrepreneurial toolkit, enabling them to conceptualize, develop, and execute innovative business ideas with confidence and efficiency.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The “Product Marketing & Sales” module equips learners with valuable knowledge and skills derived from a series of learning units. First, learners will delve into developing a Solution Sales Canvas, enabling them to visualize and plan effective sales strategies. They will then progress to the Sales & Marketing Funnel, starting with the Discovery & Prospecting Phase focuses on identifying potential customers and initiating contact. Subsequently, learners will explore the Lead Qualification & Solution Phase, where they will learn to assess leads and present appropriate solutions. The module Closing & Post Conversion Phase will be covered, providing insights into finalizing deals and managing post-conversion activities.
Additionally, the Sales & Marketing Funnel’s Closing & Post Conversion Phase, is included to further enhance learners’ understanding of this critical stage. Throughout the module, learners will engage in a series of projects that culminate in valuable learning outcomes and abilities. By implementing Lean methodologies, learners will create a comprehensive startup project, identifying problems, designing compelling value propositions, assessing market viability, and developing effective marketing strategies. These projects empower learners to apply theoretical concepts to practical scenarios, fostering the development of critical thinking, problem-solving, and strategic decision-making skills.
By the end of the “Solution Sales” module, learners will possess the necessary expertise to develop solution sales strategies, navigate the sales and marketing funnel, and optimize closing and post-conversion activities. They will have the ability to construct a startup project using Lean methodologies, ensuring a thorough understanding of customer needs, value creation, and market viability.
Other Information
The “Product Marketing & Sales” module equips learners with valuable knowledge and skills derived from a series of learning units. First, learners will delve into developing a Solution Sales Canvas, enabling them to visualize and plan effective sales strategies. They will then progress to the Sales & Marketing Funnel, starting with the Discovery & Prospecting Phase focuses on identifying potential customers and initiating contact. Subsequently, learners will explore the Lead Qualification & Solution Phase, where they will learn to assess leads and present appropriate solutions. The module Closing & Post Conversion Phase will be covered, providing insights into finalizing deals and managing post-conversion activities.
Additionally, the Sales & Marketing Funnel’s Closing & Post Conversion Phase, is included to further enhance learners’ understanding of this critical stage. Throughout the module, learners will engage in a series of projects that culminate in valuable learning outcomes and abilities. By implementing Lean methodologies, learners will create a comprehensive startup project, identifying problems, designing compelling value propositions, assessing market viability, and developing effective marketing strategies. These projects empower learners to apply theoretical concepts to practical scenarios, fostering the development of critical thinking, problem-solving, and strategic decision-making skills.
By the end of the “Solution Sales” module, learners will possess the necessary expertise to develop solution sales strategies, navigate the sales and marketing funnel, and optimize closing and post-conversion activities. They will have the ability to construct a startup project using Lean methodologies, ensuring a thorough understanding of customer needs, value creation, and market viability.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
In the “Generative AI” module, learners will acquire valuable knowledge and skills through a comprehensive exploration of various learning units. The module begins by providing an introduction to Generative AI Models, equipping learners with a fundamental understanding of this exciting field. They will delve into the principles, techniques, and applications of generative AI, laying the foundation for further exploration. Moving forward, learners will be introduced to OpenAI and its renowned ChatGPT technology. They will discover how ChatGPT can be applied in practical scenarios, gaining insights into its capabilities and potential applications. Through hands-on exercises, learners will develop the skills to effectively utilize ChatGPT for interactive conversations and communication.
The module then focuses on exploring the use cases of ChatGPT in research and content generation. Learners will examine real-world examples and understand how ChatGPT can be leveraged for generating high-quality content, aiding in research endeavours, and facilitating creative processes. Furthermore, learners will explore the use of ChatGPT in enhancing business productivity. They will discover how to employ ChatGPT to automate tasks, streamline workflows, and boost efficiency within a business environment. Through practical exercises, they will develop productivity tools that leverage generative AI models like ChatGPT. To consolidate their learning, learners will undertake a project-based approach. They will engage in diverse projects involving the development of tutorials, applications, research examples, productivity tools, and even building a Microsoft Virtual Assistant ChatBot. These projects will enable learners to apply their knowledge and skills in practical settings, enhancing their understanding and competence in generative AI.
Throughout this module, learners will emerge with the ability to harness generative AI models like ChatGPT effectively. They will acquire the skills to develop innovative solutions, facilitate research and content generation, and improve business productivity. The “Generative AI” module offers an immersive learning experience in this rapidly advancing field.
Other Information
In the “Generative AI” module, learners will acquire valuable knowledge and skills through a comprehensive exploration of various learning units. The module begins by providing an introduction to Generative AI Models, equipping learners with a fundamental understanding of this exciting field. They will delve into the principles, techniques, and applications of generative AI, laying the foundation for further exploration. Moving forward, learners will be introduced to OpenAI and its renowned ChatGPT technology. They will discover how ChatGPT can be applied in practical scenarios, gaining insights into its capabilities and potential applications. Through hands-on exercises, learners will develop the skills to effectively utilize ChatGPT for interactive conversations and communication.
The module then focuses on exploring the use cases of ChatGPT in research and content generation. Learners will examine real-world examples and understand how ChatGPT can be leveraged for generating high-quality content, aiding in research endeavours, and facilitating creative processes. Furthermore, learners will explore the use of ChatGPT in enhancing business productivity. They will discover how to employ ChatGPT to automate tasks, streamline workflows, and boost efficiency within a business environment. Through practical exercises, they will develop productivity tools that leverage generative AI models like ChatGPT. To consolidate their learning, learners will undertake a project-based approach. They will engage in diverse projects involving the development of tutorials, applications, research examples, productivity tools, and even building a Microsoft Virtual Assistant ChatBot. These projects will enable learners to apply their knowledge and skills in practical settings, enhancing their understanding and competence in generative AI.
Throughout this module, learners will emerge with the ability to harness generative AI models like ChatGPT effectively. They will acquire the skills to develop innovative solutions, facilitate research and content generation, and improve business productivity. The “Generative AI” module offers an immersive learning experience in this rapidly advancing field.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The Agile Project Management module provides learners with a comprehensive understanding of project management and Scrum methodology implementation. The module covers essential topics such as Agile Project Management, Project Management using Scrum, Building a Scrum Team, and Scrum Planning & Implementation. Learners develop expertise in implementing Project Management using Scrum, including project planning, user story prioritization, role assignment, sprint execution, and defining sprints and success measures.
The unit incorporates real-world case studies to enhance practical understanding. Case Study 1 focuses on the implementation of Scrum within a product team, providing learners with authentic scenarios and challenges. Case Study 2 explores overcoming obstacles in Scrum implementation, equipping learners with hands-on experience in managing project complexities. Case Study 3 examines the impact of organizational and team structures on Agile project management, offering valuable insights for optimizing project performance. Learners will also gain hands on exposure to using ClickUp tool to create and manage the scrum.
By combining theory and practical experience, the unit equips learners to apply Agile principles and leverage Scrum methodology effectively. Upon completion, learners possess the skills needed to navigate project management intricacies and drive successful outcomes.
Other Information
The Agile Project Management module provides learners with a comprehensive understanding of project management and Scrum methodology implementation. The module covers essential topics such as Agile Project Management, Project Management using Scrum, Building a Scrum Team, and Scrum Planning & Implementation. Learners develop expertise in implementing Project Management using Scrum, including project planning, user story prioritization, role assignment, sprint execution, and defining sprints and success measures.
The unit incorporates real-world case studies to enhance practical understanding. Case Study 1 focuses on the implementation of Scrum within a product team, providing learners with authentic scenarios and challenges. Case Study 2 explores overcoming obstacles in Scrum implementation, equipping learners with hands-on experience in managing project complexities. Case Study 3 examines the impact of organizational and team structures on Agile project management, offering valuable insights for optimizing project performance. Learners will also gain hands on exposure to using ClickUp tool to create and manage the scrum.
By combining theory and practical experience, the unit equips learners to apply Agile principles and leverage Scrum methodology effectively. Upon completion, learners possess the skills needed to navigate project management intricacies and drive successful outcomes.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The Industry Project module focuses on providing learners with hands-on experience in optimizing digital marketing strategies and campaigns for real-world scenarios. Through a project-based approach, learners will apply their knowledge and skills in reviewing, improving, and optimizing various aspects of digital marketing, including website optimization, search ads, social media campaigns, email marketing, SEO activities, automated marketing, and utilizing data analytics. This module offers learners an opportunity to work on a practical industry project, allowing them to gain valuable insights and practical experience in optimizing digital marketing efforts to achieve business goals.
By working on a real-world project, learners gain valuable insights into industry best practices, problem-solving skills, and the ability to make data-driven decisions. Through the module, learners develop a deep understanding of digital marketing optimization techniques and acquire the skills required to meet business objectives effectively in today’s competitive digital landscape.
Other Information
The Industry Project module focuses on providing learners with hands-on experience in optimizing digital marketing strategies and campaigns for real-world scenarios. Through a project-based approach, learners will apply their knowledge and skills in reviewing, improving, and optimizing various aspects of digital marketing, including website optimization, search ads, social media campaigns, email marketing, SEO activities, automated marketing, and utilizing data analytics. This module offers learners an opportunity to work on a practical industry project, allowing them to gain valuable insights and practical experience in optimizing digital marketing efforts to achieve business goals.
By working on a real-world project, learners gain valuable insights into industry best practices, problem-solving skills, and the ability to make data-driven decisions. Through the module, learners develop a deep understanding of digital marketing optimization techniques and acquire the skills required to meet business objectives effectively in today’s competitive digital landscape.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module “Data Analytics” provides learners with the knowledge and skills necessary to perform effective data modelling and visualization using Power BI. By engaging with the instructional units (IU) listed below, learners will gain a comprehensive understanding of data analytics and the capabilities of Power BI.
The module begins with an Introduction to Data Analytics and Power BI, equipping learners with a foundational understanding of key concepts and techniques used in data analysis. Subsequently, learners will explore Power BI Transformation, where they will acquire skills to clean and prepare data for analysis, ensuring data quality and reliability. The Power BI Data Modelling unit focuses on creating data models that establish relationships and hierarchies, enabling efficient data exploration and analysis. Moving forward, learners will delve into Power BI Reports, learning how to design and develop visually appealing and insightful reports to communicate data findings effectively. In the final IU, Power BI Dashboards, learners will discover techniques to create interactive dashboards, allowing users to interact with data, gain insights, and make data-driven decisions.
Through project tasks, learners will implement data modelling and visualization using Power BI. By completing these tasks, learners will gain practical experience in transforming and modelling data, generating informative reports, and developing interactive dashboards. This hands-on approach enables learners to apply their knowledge in real-world scenarios, enhancing their skills in data modelling and visualization techniques using Power BI.
By mastering the concepts and techniques covered in this module, learners will be well-prepared to leverage the power of Power BI in their data analytics and visualization tasks, enabling them to extract valuable insights and drive data-informed decision-making within organizations.
Other Information
The module “Data Analytics” provides learners with the knowledge and skills necessary to perform effective data modelling and visualization using Power BI. By engaging with the instructional units (IU) listed below, learners will gain a comprehensive understanding of data analytics and the capabilities of Power BI.
The module begins with an Introduction to Data Analytics and Power BI, equipping learners with a foundational understanding of key concepts and techniques used in data analysis. Subsequently, learners will explore Power BI Transformation, where they will acquire skills to clean and prepare data for analysis, ensuring data quality and reliability. The Power BI Data Modelling unit focuses on creating data models that establish relationships and hierarchies, enabling efficient data exploration and analysis. Moving forward, learners will delve into Power BI Reports, learning how to design and develop visually appealing and insightful reports to communicate data findings effectively. In the final IU, Power BI Dashboards, learners will discover techniques to create interactive dashboards, allowing users to interact with data, gain insights, and make data-driven decisions.
Through project tasks, learners will implement data modelling and visualization using Power BI. By completing these tasks, learners will gain practical experience in transforming and modelling data, generating informative reports, and developing interactive dashboards. This hands-on approach enables learners to apply their knowledge in real-world scenarios, enhancing their skills in data modelling and visualization techniques using Power BI.
By mastering the concepts and techniques covered in this module, learners will be well-prepared to leverage the power of Power BI in their data analytics and visualization tasks, enabling them to extract valuable insights and drive data-informed decision-making within organizations.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The “Coding Foundation” module provides learners with a solid introduction to the fundamental concepts and skills in coding. Through a series of instructional units, learners will acquire essential knowledge and abilities in various areas of programming.
The module begins with Python Programming, where learners will develop a strong foundation in the Python programming language. They will gain proficiency in writing Python code, understanding syntax and data types, and implementing control flow structures. Next, learners will explore Data Structures, learning how to efficiently organize and manage data. They will study concepts such as arrays, lists, stacks, queues, and trees, and understand how to manipulate and utilize these structures effectively. The module then progresses to Object-Oriented Programming (OOP), which is a fundamental paradigm in modern programming. Learners will learn how to create classes, objects, and methods, and understand the principles of encapsulation, inheritance, and polymorphism.
The unit on File Handling and Input/Output in Python focuses on teaching learners how to interact with files, read and write data, and handle exceptions in file operations. They will also learn about input/output streams and various file formats. Lastly, the module covers Python Libraries and Modules, providing learners with an understanding of how to leverage existing libraries and modules to enhance their coding capabilities. They will explore popular Python libraries for tasks such as data analysis, visualization, and web development.
Through hands-on projects, learners will implement tasks based on the instructional units, allowing them to gain practical experience and reinforce their learning. By the end of the module, learners will have acquired the skills to effectively program in Python, utilize data structures, implement OOP principles, handle files, and leverage Python libraries and modules.
Other Information
The “Coding Foundation” module provides learners with a solid introduction to the fundamental concepts and skills in coding. Through a series of instructional units, learners will acquire essential knowledge and abilities in various areas of programming.
The module begins with Python Programming, where learners will develop a strong foundation in the Python programming language. They will gain proficiency in writing Python code, understanding syntax and data types, and implementing control flow structures. Next, learners will explore Data Structures, learning how to efficiently organize and manage data. They will study concepts such as arrays, lists, stacks, queues, and trees, and understand how to manipulate and utilize these structures effectively. The module then progresses to Object-Oriented Programming (OOP), which is a fundamental paradigm in modern programming. Learners will learn how to create classes, objects, and methods, and understand the principles of encapsulation, inheritance, and polymorphism.
The unit on File Handling and Input/Output in Python focuses on teaching learners how to interact with files, read and write data, and handle exceptions in file operations. They will also learn about input/output streams and various file formats. Lastly, the module covers Python Libraries and Modules, providing learners with an understanding of how to leverage existing libraries and modules to enhance their coding capabilities. They will explore popular Python libraries for tasks such as data analysis, visualization, and web development.
Through hands-on projects, learners will implement tasks based on the instructional units, allowing them to gain practical experience and reinforce their learning. By the end of the module, learners will have acquired the skills to effectively program in Python, utilize data structures, implement OOP principles, handle files, and leverage Python libraries and modules.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module on “Video Production” equips learners with the knowledge and skills necessary to excel in creating impactful and engaging video content. By exploring the instructional units listed below, participants will gain a comprehensive understanding of video content strategy, defining target audiences and objectives, creating captivating video content, distribution channels and strategies, and video marketing campaign planning and execution.
Throughout this module, learners will acquire a range of valuable learning outcomes and abilities. They will develop proficiency in designing effective video content strategies, enabling them to align their creative efforts with specific marketing goals and target audiences. Learners will also gain the skills to define target audiences and objectives, ensuring their video productions resonate with the intended viewers and achieve desired outcomes. Furthermore, participants will master the art of creating engaging video content that captures attention, tells compelling stories, and evokes emotions. They will learn the technical aspects of video production, including cinematography, editing, sound design, and visual effects, to create high-quality and professional videos.
In addition, learners will explore distribution channels and strategies, understanding how to effectively reach and engage their target audiences through various platforms and mediums. They will learn about video SEO, social media distribution, video hosting, and other techniques to maximize the visibility and impact of their video content. Lastly, participants will delve into the planning and execution of video marketing campaigns. They will learn how to develop comprehensive campaign strategies, set goals, measure success, and optimize their campaigns for maximum results.
By engaging in this module, learners will be well-equipped to produce compelling video content, effectively target audiences, leverage distribution channels, and plan and execute successful video marketing campaigns, empowering them to create impactful videos that drive business objectives.
Other Information
The module on “Video Production” equips learners with the knowledge and skills necessary to excel in creating impactful and engaging video content. By exploring the instructional units listed below, participants will gain a comprehensive understanding of video content strategy, defining target audiences and objectives, creating captivating video content, distribution channels and strategies, and video marketing campaign planning and execution.
Throughout this module, learners will acquire a range of valuable learning outcomes and abilities. They will develop proficiency in designing effective video content strategies, enabling them to align their creative efforts with specific marketing goals and target audiences. Learners will also gain the skills to define target audiences and objectives, ensuring their video productions resonate with the intended viewers and achieve desired outcomes. Furthermore, participants will master the art of creating engaging video content that captures attention, tells compelling stories, and evokes emotions. They will learn the technical aspects of video production, including cinematography, editing, sound design, and visual effects, to create high-quality and professional videos.
In addition, learners will explore distribution channels and strategies, understanding how to effectively reach and engage their target audiences through various platforms and mediums. They will learn about video SEO, social media distribution, video hosting, and other techniques to maximize the visibility and impact of their video content. Lastly, participants will delve into the planning and execution of video marketing campaigns. They will learn how to develop comprehensive campaign strategies, set goals, measure success, and optimize their campaigns for maximum results.
By engaging in this module, learners will be well-equipped to produce compelling video content, effectively target audiences, leverage distribution channels, and plan and execute successful video marketing campaigns, empowering them to create impactful videos that drive business objectives.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module on Media Legal & Ethics is designed to provide learners with a comprehensive understanding of the legal and ethical considerations in the field of media. In this module, learners will explore various topics such as freedom of expression, copyright and intellectual property, defamation and privacy, emerging ethical issues in the digital age, and media regulation and regulatory bodies. Through a combination of theoretical frameworks, case studies, and real-world examples, learners will develop a solid foundation in media law and ethics, enabling them to navigate the complex legal landscape.
By the end of this module, learners will be equipped with essential knowledge and skills in media legal and ethics. They will have a deep understanding of the principles underlying freedom of expression and First Amendment rights, enabling them to recognize and protect these rights in media contexts. Learners will also gain insights into copyright and intellectual property laws, learning how to navigate the legal landscape when creating, sharing, and using media content.
Other Information
The module on Media Legal & Ethics is designed to provide learners with a comprehensive understanding of the legal and ethical considerations in the field of media. In this module, learners will explore various topics such as freedom of expression, copyright and intellectual property, defamation and privacy, emerging ethical issues in the digital age, and media regulation and regulatory bodies. Through a combination of theoretical frameworks, case studies, and real-world examples, learners will develop a solid foundation in media law and ethics, enabling them to navigate the complex legal landscape.
By the end of this module, learners will be equipped with essential knowledge and skills in media legal and ethics. They will have a deep understanding of the principles underlying freedom of expression and First Amendment rights, enabling them to recognize and protect these rights in media contexts. Learners will also gain insights into copyright and intellectual property laws, learning how to navigate the legal landscape when creating, sharing, and using media content.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The “Financial Management” module equips learners with essential knowledge and skills in the field of finance. Through a comprehensive exploration of various instructional units, learners will gain a solid understanding of key concepts and practices in financial management.
The module begins with an introduction to Financial Management, providing learners with a foundation for the subsequent units. They will then delve into the analysis of Financial Statements, learning how to interpret and assess the financial health and performance of companies.Next, learners will explore the Time Value of Money and Capital Budgeting, enabling them to calculate the present and future values of cash flows and make informed investment decisions. They will also examine the concept of Risk and Return, understanding the trade-offs involved and how to optimize investment portfolios accordingly.
Furthermore, learners will study Capital Structure and Financing Decisions, delving into strategies for determining the optimal mix of debt and equity financing for businesses. They will gain insights into various financing options and their impact on a company’s overall financial structure.
By the end of this module, learners will have developed the abilities to navigate financial statements effectively, make informed investment decisions, manage risk and return trade-offs, and devise appropriate financing strategies. These skills will empower them to contribute to the financial success and stability of organizations in diverse sectors.
Other Information
The “Financial Management” module equips learners with essential knowledge and skills in the field of finance. Through a comprehensive exploration of various instructional units, learners will gain a solid understanding of key concepts and practices in financial management.
The module begins with an introduction to Financial Management, providing learners with a foundation for the subsequent units. They will then delve into the analysis of Financial Statements, learning how to interpret and assess the financial health and performance of companies.Next, learners will explore the Time Value of Money and Capital Budgeting, enabling them to calculate the present and future values of cash flows and make informed investment decisions. They will also examine the concept of Risk and Return, understanding the trade-offs involved and how to optimize investment portfolios accordingly.
Furthermore, learners will study Capital Structure and Financing Decisions, delving into strategies for determining the optimal mix of debt and equity financing for businesses. They will gain insights into various financing options and their impact on a company’s overall financial structure.
By the end of this module, learners will have developed the abilities to navigate financial statements effectively, make informed investment decisions, manage risk and return trade-offs, and devise appropriate financing strategies. These skills will empower them to contribute to the financial success and stability of organizations in diverse sectors.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The suitable learners will be placed in full-time apprenticeships for the subsequent 3 years and learners will embark on a transformative journey into the realm of Digital Marketing, where creativity converges with data-driven strategies to shape impactful online brand presence and drive business growth This specialized module is meticulously designed to further enhance your grasp of the digital marketing landscape, equipping you with advanced strategies and techniques to excel in the dynamic realm of online brand promotion.
While engaged in the full-time apprenticeship, learners continue to pursue bachelor’s degree, on a part-time basis. This enables them to strike a balance between practical experience and academic development. By simultaneously working and studying, learners gain valuable insights into the application of theoretical concepts within a professional environment.
Learners will be provided opportunities to implement core digital Business skills. They will deepen their learnings with practical hands-on skills for successfully implementing and executing Campaigns. These practical experiences will refine your ability to dissect market trends, devise targeted online campaigns, and leverage data-driven insights to optimize digital outreach.
While honing your technical prowess, you will also develop essential soft skills such as effective teamwork, adaptability, and project management. These qualities are pivotal for holistic professional growth, ensuring that you not only become a skilled digital marketer but also a well-rounded industry-ready individual.
This apprenticeship acts as a steppingstone into the industry, providing you with a robust platform to conceptualize, execute, and monitor digital marketing initiatives aligned with contemporary industry standards. By actively participating in this practical endeavor, you will not only accumulate expertise but also gain invaluable exposure to the digital marketing landscape, empowering you to make impactful contributions in today’s rapidly evolving online arena.
This comprehensive module bridges the gap between theoretical knowledge and industry application, shaping you into a proficient professional capable of addressing real-world digital marketing challenges and opportunities. As you emerge from this apprenticeship, you will carry forward a comprehensive understanding of digital marketing intricacies, ready to craft compelling online brand narratives.
Other Information
The suitable learners will be placed in full-time apprenticeships for the subsequent 3 years and learners will embark on a transformative journey into the realm of Digital Marketing, where creativity converges with data-driven strategies to shape impactful online brand presence and drive business growth This specialized module is meticulously designed to further enhance your grasp of the digital marketing landscape, equipping you with advanced strategies and techniques to excel in the dynamic realm of online brand promotion.
While engaged in the full-time apprenticeship, learners continue to pursue bachelor’s degree, on a part-time basis. This enables them to strike a balance between practical experience and academic development. By simultaneously working and studying, learners gain valuable insights into the application of theoretical concepts within a professional environment.
Learners will be provided opportunities to implement core digital Business skills. They will deepen their learnings with practical hands-on skills for successfully implementing and executing Campaigns. These practical experiences will refine your ability to dissect market trends, devise targeted online campaigns, and leverage data-driven insights to optimize digital outreach.
While honing your technical prowess, you will also develop essential soft skills such as effective teamwork, adaptability, and project management. These qualities are pivotal for holistic professional growth, ensuring that you not only become a skilled digital marketer but also a well-rounded industry-ready individual.
This apprenticeship acts as a steppingstone into the industry, providing you with a robust platform to conceptualize, execute, and monitor digital marketing initiatives aligned with contemporary industry standards. By actively participating in this practical endeavor, you will not only accumulate expertise but also gain invaluable exposure to the digital marketing landscape, empowering you to make impactful contributions in today’s rapidly evolving online arena.
This comprehensive module bridges the gap between theoretical knowledge and industry application, shaping you into a proficient professional capable of addressing real-world digital marketing challenges and opportunities. As you emerge from this apprenticeship, you will carry forward a comprehensive understanding of digital marketing intricacies, ready to craft compelling online brand narratives.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Brief
The “Business Accounting” module is designed to equip learners with the necessary knowledge and skills to navigate the world of financial accounting. Through a structured exploration of various instructional units, learners will develop a solid foundation in this critical aspect of business.
The module begins with an Introduction to Business Accounting, providing learners with an overview of its fundamental principles and concepts. They will then dive into Recording Financial Transactions, learning the process of accurately documenting financial activities and maintaining organized records. Learners will explore Adjusting Entries and the Accounting Cycle. The module further covers Financial Statement Analysis, enabling learners to evaluate and interpret financial statements to assess the financial health and performance of a company. They will also delve into Managerial Accounting and Cost Analysis, where they will develop an understanding of how accounting data is utilized for internal decision-making and cost analysis. They will explore techniques for budgeting, forecasting, and optimizing costs.
By the end of this module, learners will have gained proficiency in financial accounting and analysis. They will be able to accurately record financial transactions, analyze financial statements to assess a company’s performance. These abilities will empower learners to contribute effectively to financial management and decision-making processes in various organizational settings.
Other Information
The “Business Accounting” module is designed to equip learners with the necessary knowledge and skills to navigate the world of financial accounting. Through a structured exploration of various instructional units, learners will develop a solid foundation in this critical aspect of business.
The module begins with an Introduction to Business Accounting, providing learners with an overview of its fundamental principles and concepts. They will then dive into Recording Financial Transactions, learning the process of accurately documenting financial activities and maintaining organized records. Learners will explore Adjusting Entries and the Accounting Cycle. The module further covers Financial Statement Analysis, enabling learners to evaluate and interpret financial statements to assess the financial health and performance of a company. They will also delve into Managerial Accounting and Cost Analysis, where they will develop an understanding of how accounting data is utilized for internal decision-making and cost analysis. They will explore techniques for budgeting, forecasting, and optimizing costs.
By the end of this module, learners will have gained proficiency in financial accounting and analysis. They will be able to accurately record financial transactions, analyze financial statements to assess a company’s performance. These abilities will empower learners to contribute effectively to financial management and decision-making processes in various organizational settings.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
In the fourth-year learners will embark on a transformative journey into the advanced domain of Real-World Digital Marketing Implementation, as you step into your fourth year of learning. Building on your solid foundation and previous experiences, this apprenticeship is designed to immerse you in the intricacies of executing full-fledged digital marketing campaigns that drive tangible business outcomes.
Throughout this apprenticeship, learners will dive into immersive projects guided by industry veterans. These experiences will elevate their ability to decipher nuanced market demands, strategize and implement complex online campaigns, and harness data-driven insights to optimize digital engagement.
Beyond technical acumen, they will cultivate essential soft skills such as strategic thinking, agile project management, and effective communication. These skills are paramount for holistic professional development, ensuring that you not only excel as a digital marketer but also thrive in a fast-paced industry environment.
Furthermore, this apprenticeship serves as a bridge between academia and industry, empowering learners to craft, execute, and measure digital marketing initiatives in line with the latest industry trends and technological advancements. By actively participating in these hands-on projects, they will not only gain proficiency but also obtain invaluable exposure to real-world scenarios, positioning them as a competent contributor to the ever-evolving digital landscape.
This comprehensive module reinforces the connection between theoretical knowledge and practical application, sculpting you into a capable professional capable of tackling intricate digital marketing challenges and leveraging emerging opportunities. As learners complete this apprenticeship, they will not only possess a deep understanding of advanced digital marketing strategies but also the confidence to architect successful online campaigns that leave a lasting impact.
Other Information
In the fourth-year learners will embark on a transformative journey into the advanced domain of Real-World Digital Marketing Implementation, as you step into your fourth year of learning. Building on your solid foundation and previous experiences, this apprenticeship is designed to immerse you in the intricacies of executing full-fledged digital marketing campaigns that drive tangible business outcomes.
Throughout this apprenticeship, learners will dive into immersive projects guided by industry veterans. These experiences will elevate their ability to decipher nuanced market demands, strategize and implement complex online campaigns, and harness data-driven insights to optimize digital engagement.
Beyond technical acumen, they will cultivate essential soft skills such as strategic thinking, agile project management, and effective communication. These skills are paramount for holistic professional development, ensuring that you not only excel as a digital marketer but also thrive in a fast-paced industry environment.
Furthermore, this apprenticeship serves as a bridge between academia and industry, empowering learners to craft, execute, and measure digital marketing initiatives in line with the latest industry trends and technological advancements. By actively participating in these hands-on projects, they will not only gain proficiency but also obtain invaluable exposure to real-world scenarios, positioning them as a competent contributor to the ever-evolving digital landscape.
This comprehensive module reinforces the connection between theoretical knowledge and practical application, sculpting you into a capable professional capable of tackling intricate digital marketing challenges and leveraging emerging opportunities. As learners complete this apprenticeship, they will not only possess a deep understanding of advanced digital marketing strategies but also the confidence to architect successful online campaigns that leave a lasting impact.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Target Audience & Prerequisite
Target Audience
- Candidates who completed GCE A level or its equivalent
- Candidates who have completed Foundation Diploma in IT and its related study.
- Candidates who would like to attain University bachelor’s degree
- Matured candidates with relevant work experience and willing to get bachelor’s degree
Prerequisite
- Academic:
- Minimum 1 credit in (Credit in English) GCE A level or its equivalent
- Foundation Diploma in Business, IT, or its related. This must be secured through 9 months full-time or 12-month part-time course. If the duration of the course is less than this, they are not eligible.
- Polytechnic Diploma in Business or Management will be considered on a case-to-case basis.
- Matured candidates with relevant experience for minimum of 8 years and above will be considered on a case-to-case basis.
- English Proficiency: IELTS – 5.5 (with no elements lower than 4.5) or its equivalent. candidate who has completed school education in English as medium of instruction.
- Age: Minimum 18 years.
- Work Experience: Not Mandatory other than matured candidates
Graduation Requirements
Each learner must meet the following requirements to secure academic qualifications and eduCLaaS job role certification.
- Minimum 90 % attendance in all sessions during the first year bootcamp
- · Minimum 75% attendance in all sessions during the second year part time
- Minimum pass grade in the summative assessment of each module
Certificates
Academic Qualification
- Higher Diploma in Digital Business awarded by Lithan Academy
- Bachelor of Digital Business awarded by Universidad Catolica De Murcia, Spain
Statement of Attainment
NA
Industry Skills Certification
NIL
NIL
EduCLaaS Job Role Certification
Digital Transformation Executive
Digital Transformation Executive
Other Information
SSG Course Reference No: NA
Course Validity Date: NA
Course Developer: EduCLaaS, India
Course Validity Date: NA
Course Developer: EduCLaaS, India