Digital Marketing
Adopt DIGITAL MARKETING
and deliver unified customer journey
Adopt DIGITAL MARKETING
and deliver unified customer journey
Learning Needs
LEARNING NEEDS
Digital marketing utilizes cost-effective online channels and strategies to effectively promote your products, services, and brand to your target audience. By implementing digital marketing techniques, you can greatly enhance your online visibility, expand your customer base, and connect with your desired audience in a measurable and impactful manner.
Google Ads and Facebook Ads offer powerful advertising solutions for businesses of all sizes. With Google Ads, you can target potential customers actively searching for products or services similar to yours. Facebook Ads enable you to reach a highly targeted audience based on demographics, interests, and behaviors. Both platforms provide budget flexibility and measurable results, making them valuable tools for businesses seeking effective online advertising.
Knowledge:
- Digital marketing strategies: Google Ads, Facebook Ads, SEO, email marketing.
- Importance of keyword research, on-page optimization, link building, technical SEO for website visibility.
- Effective email marketing.
- Components of a comprehensive digital marketing plan aligned with business objectives.
- Analyzing key metrics for actionable insights in optimizing campaigns.
Skills:
- Execute Google Ads campaigns: ad creation, keyword targeting, optimization.
- Create targeted Facebook Ads campaigns, utilize ad tools, measure performance.
- Apply SEO techniques for improved organic search visibility and targeted traffic.
- Set up analytics, interpret metrics, optimize campaigns.
- Design personalized email marketing: audience segmentation, performance measurement.
Marketing Manager, Sales Manager
Digital Marketing CLaaS
The module equips you with the knowledge of various aspects of digital marketing, including online strategies, Google Ads, Facebook Ads, SEO, and email marketing. You will acquire the skills to create impactful online strategies, optimize campaigns, engage with target audiences, and implement successful email marketing campaigns. Through project tasks, you will be able to develop practical experience in executing and optimizing digital marketing initiatives. Digital Marketing ProjectThe project aims to implement a comprehensive and effective digital marketing campaign that maximizes brand awareness, engagement, and ultimately achieved the desired marketing outcome.
Digital marketing utilizes cost-effective online channels and strategies to effectively promote your products, services, and brand to your target audience. By implementing digital marketing techniques, you can greatly enhance your online visibility, expand your customer base, and connect with your desired audience in a measurable and impactful manner.
Google Ads and Facebook Ads offer powerful advertising solutions for businesses of all sizes. With Google Ads, you can target potential customers actively searching for products or services similar to yours. Facebook Ads enable you to reach a highly targeted audience based on demographics, interests, and behaviors. Both platforms provide budget flexibility and measurable results, making them valuable tools for businesses seeking effective online advertising.
Knowledge:
- Digital marketing strategies: Google Ads, Facebook Ads, SEO, email marketing.
- Importance of keyword research, on-page optimization, link building, technical SEO for website visibility.
- Effective email marketing.
- Components of a comprehensive digital marketing plan aligned with business objectives.
- Analyzing key metrics for actionable insights in optimizing campaigns.
- Execute Google Ads campaigns: ad creation, keyword targeting, optimization.
- Create targeted Facebook Ads campaigns, utilize ad tools, measure performance.
- Apply SEO techniques for improved organic search visibility and targeted traffic.
- Set up analytics, interpret metrics, optimize campaigns.
- Design personalized email marketing: audience segmentation, performance measurement.
Marketing Manager, Sales Manager
Digital Marketing CLaaS
The module equips you with the knowledge of various aspects of digital marketing, including online strategies, Google Ads, Facebook Ads, SEO, and email marketing. You will acquire the skills to create impactful online strategies, optimize campaigns, engage with target audiences, and implement successful email marketing campaigns. Through project tasks, you will be able to develop practical experience in executing and optimizing digital marketing initiatives.
The module equips you with the knowledge of various aspects of digital marketing, including online strategies, Google Ads, Facebook Ads, SEO, and email marketing. You will acquire the skills to create impactful online strategies, optimize campaigns, engage with target audiences, and implement successful email marketing campaigns. Through project tasks, you will be able to develop practical experience in executing and optimizing digital marketing initiatives.
Digital Marketing Project
The project aims to implement a comprehensive and effective digital marketing campaign that maximizes brand awareness, engagement, and ultimately achieved the desired marketing outcome.
The project aims to implement a comprehensive and effective digital marketing campaign that maximizes brand awareness, engagement, and ultimately achieved the desired marketing outcome.
COURSE OVERVIEW
Module 1
Module 2
Module 1
Digital Marketing
The “Digital Marketing” module equips learners with a comprehensive understanding of various aspects
of digital marketing. Through a series of learning units, learners will develop the knowledge and skills
necessary to thrive in the digital marketing landscape. They will explore the process of creating effective
online strategies, master the fundamentals of Google Ads, delve into social media marketing using
Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email
marketing.
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in realworld scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in realworld scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
Instructional Units:
- Creating Online strategies
- Google Ads foundation
- Social media marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Email marketing
Module 2
Capstone Project –
Digital Marketing
The “Capstone Project Digital Marketing” module serves as the culmination of the Basic Digital
Marketing module topics, allowing learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate
their expertise in devising and implementing an integrated digital marketing strategy.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
Instructional Units:
- Identify Product, User Persona
- User Stories, Product Backlog
- Sprint Planning
- User Requirements
- Project Design & Architecture
- Project Planning
Module 1
Module 2
Module 1
Digital Marketing
The “Digital Marketing” module equips learners with a comprehensive understanding of various aspects
of digital marketing. Through a series of learning units, learners will develop the knowledge and skills
necessary to thrive in the digital marketing landscape. They will explore the process of creating effective
online strategies, master the fundamentals of Google Ads, delve into social media marketing using
Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email
marketing.
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in realworld scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in realworld scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
Instructional Units:
- Creating Online strategies
- Google Ads foundation
- Social media marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Email marketing
Module 2
Capstone Project –
Digital Marketing
The “Capstone Project Digital Marketing” module serves as the culmination of the Basic Digital
Marketing module topics, allowing learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate
their expertise in devising and implementing an integrated digital marketing strategy.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
Instructional Units:
- Identify Product, User Persona
- User Stories, Product Backlog
- Sprint Planning
- User Requirements
- Project Design & Architecture
- Project Planning
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