DB Advanced Diploma
Start your DIGITAL MARKETING industry induction and get the basics of how to transform business
Get an in demand, in-depth DIGITAL MARKETING bootcamp and master the strategies for driving business evolution
Course Overview
COURSE OVERVIEW
eduCLaaS’ Advanced Diploma offers a comprehensive education in digital marketing, equipping students to excel across a spectrum of roles. The program encompasses pivotal facets of digital marketing across various modules.
Commencing with Digital Marketing, students delve into topics such as Google Ads, SEO, social media marketing, web analytics, and email marketing. The Content Marketing & Video module centers on content creation, web design, and video production. Marketing Automation & CRM Implementation delves into the realms of marketing automation and CRM integration. The Omni Commerce Campaign module intricately examines omni-channel marketing strategies.
The curriculum further encompasses modules devoted to entrepreneurial skills, product marketing, agile project management, generative AI, data analytics, coding, video production, media ethics, and financial management. Through engagement in industry projects, students have the opportunity to refine their prowess in devising digital marketing strategies, automation techniques, and other pertinent proficiencies.
Commencing with Digital Marketing, students delve into topics such as Google Ads, SEO, social media marketing, web analytics, and email marketing. The Content Marketing & Video module centers on content creation, web design, and video production. Marketing Automation & CRM Implementation delves into the realms of marketing automation and CRM integration. The Omni Commerce Campaign module intricately examines omni-channel marketing strategies.
The curriculum further encompasses modules devoted to entrepreneurial skills, product marketing, agile project management, generative AI, data analytics, coding, video production, media ethics, and financial management. Through engagement in industry projects, students have the opportunity to refine their prowess in devising digital marketing strategies, automation techniques, and other pertinent proficiencies.
Knowledge Statements:
- Identify key components of digital marketing, including Google Ads, social media marketing, SEO, web analytics, and email marketing.
- Describe the significance of content marketing, video production, and website designing using WordPress.
- Explain the concepts of marketing automation, CRM implementation, and integrating automation with CRM systems.
- Recognize the principles and strategies of omni-channel marketing, including consumer behavior and leveraging data and analytics.
- Demonstrate knowledge of product marketing, sales techniques, and the lean startup methodology for entrepreneurial success
- Develop effective digital marketing campaigns, optimizing websites for search engines, and utilizing social media and email marketing to drive business growth.
- Create compelling content for brand building, including engaging email content and video marketing campaign planning and execution.
- Execute and optimize omni-channel campaigns, ensuring a seamless and integrated customer experience across various channels.
- Execute and optimize omni-channel campaigns, ensuring a seamless and integrated customer experience across various channels.
- Apply agile project management frameworks, collaborate in agile teams, and implement agile planning for marketing projects.
eduCLaaS’ Advanced Diploma offers a comprehensive education in digital marketing, equipping students to excel across a spectrum of roles. The program encompasses pivotal facets of digital marketing across various modules.
Commencing with Digital Marketing, students delve into topics such as Google Ads, SEO, social media marketing, web analytics, and email marketing. The Content Marketing & Video module centers on content creation, web design, and video production. Marketing Automation & CRM Implementation delves into the realms of marketing automation and CRM integration. The Omni Commerce Campaign module intricately examines omni-channel marketing strategies.
The curriculum further encompasses modules devoted to entrepreneurial skills, product marketing, agile project management, generative AI, data analytics, coding, video production, media ethics, and financial management. Through engagement in industry projects, students have the opportunity to refine their prowess in devising digital marketing strategies, automation techniques, and other pertinent proficiencies.
Knowledge Statements:
- Identify key components of digital marketing, including Google Ads, social media marketing, SEO, web analytics, and email marketing.
- Describe the significance of content marketing, video production, and website designing using WordPress.
- Explain the concepts of marketing automation, CRM implementation, and integrating automation with CRM systems.
- Recognize the principles and strategies of omni-channel marketing, including consumer behavior and leveraging data and analytics.
- Demonstrate knowledge of product marketing, sales techniques, and the lean startup methodology for entrepreneurial success
- Develop effective digital marketing campaigns, optimizing websites for search engines, and utilizing social media and email marketing to drive business growth.
- Create compelling content for brand building, including engaging email content and video marketing campaign planning and execution.
- Execute and optimize omni-channel campaigns, ensuring a seamless and integrated customer experience across various channels.
- Execute and optimize omni-channel campaigns, ensuring a seamless and integrated customer experience across various channels.
- Apply agile project management frameworks, collaborate in agile teams, and implement agile planning for marketing projects.
COURSE INFORMATION
Target Audience:
Not mandatory
- Candidates who completed GCE A level or its equivalent
- Candidates who have completed Foundation Diploma in Business, IT, and its related study
- Candidates who would like to attain University Bachelor Degree
- Matured candidates with relevant work experience and willing to get Bachelor’s degree
- English Proficiency: IELTS 5.5 or its equivalent or candidate who has completed school education in English as medium of instruction
- Minimum 1 credit in (Credit in English) GCE A level or equivalent. Foundation Diploma in Business, IT, or its related.
- This must be secured through 9 months full-time or 12 months part-time course. If the duration of the course is less than this, they are not eligible.
- Matured candidates with relevant work experience ( this selection is on case to case basis)
FIRST YEAR | SECOND YEAR | ||
First 4 Months | Second 4 Months | Last 4 Months | 12 Months |
Website Development | Digital Communication | Omni Marketing Campaign Project | Entrepreneurship & Innovation |
Digital Marketing | Content Marketing | Industry Project 1 (Sales & Agile Project Management) | Business Accounting |
Social Media Marketing | Marketing & CRM Applications | Industry Project 2 (Omni commerce Project Implementation) | Finance Management |
Marketing Analytics & SEO | Solution marketing & sales (digital sales methodology) | ||
Omni Channel Marketing Campaign | |||
Target Audience:
Not mandatory
- Candidates who completed GCE A level or its equivalent
- Candidates who have completed Foundation Diploma in Business, IT, and its related study
- Candidates who would like to attain University Bachelor Degree
- Matured candidates with relevant work experience and willing to get Bachelor’s degree
- English Proficiency: IELTS 5.5 or its equivalent or candidate who has completed school education in English as medium of instruction
- Minimum 1 credit in (Credit in English) GCE A level or equivalent. Foundation Diploma in Business, IT, or its related.
- This must be secured through 9 months full-time or 12 months part-time course. If the duration of the course is less than this, they are not eligible.
- Matured candidates with relevant work experience ( this selection is on case to case basis)
FIRST YEAR | SECOND YEAR | ||
First 4 Months | Second 4 Months | Last 4 Months | 12 Months |
Website Development | Digital Communication | Omni Marketing Campaign Project | Entrepreneurship & Innovation |
Digital Marketing | Content Marketing | Industry Project 1 (Sales & Agile Project Management) | Business Accounting |
Social Media Marketing | Marketing & CRM Applications | Industry Project 2 (Omni commerce Project Implementation) | Finance Management |
Marketing Analytics & SEO | Solution marketing & sales (digital sales methodology) | ||
Omni Channel Marketing Campaign | |||
SKILLS AND CREDENTIALS OUTCOME
- Minimum attendance of 75% of the classes
- Achieve the minimum passing grade in the Pearson’s Summative Assessment of each module
Certifications | Certification Provider | Relevant Module |
Google Ads Search Certification | Google | Digital Marketing |
Google Analytics Individual Qualification | Google | Marketing Analytics |
HubSpot Inbound Marketing Certification | HubSpot | Marketing Technology |
100-101: Facebook Certified Digital Marketing Associate | Facebook | Social Media Marketing |
*One may obtain these certifications after completion of relevant modules
The Advanced Diploma in Digital Business awarded by eduCLaaS makes your eligible for a top-up degree awarded by renowed international universities.
- Minimum attendance of 75% of the classes
- Achieve the minimum passing grade in the Pearson’s Summative Assessment of each module
Certifications | Certification Provider | Relevant Module |
Google Ads Search Certification | Google | Digital Marketing |
Google Analytics Individual Qualification | Google | Marketing Analytics |
HubSpot Inbound Marketing Certification | HubSpot | Marketing Technology |
100-101: Facebook Certified Digital Marketing Associate | Facebook | Social Media Marketing |
The Foundation Diploma is Business (Pearson BTEC International Level 3) makes you eligible for an Advanced Diploma in Digital Business awarded by eduCLaaS.
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