DM Top-Up Masters
Master in Digital Marketing (Top Up)
6 Months Full-time/ 18 Months Part-time
Digital Marketing
Master’s Degree
Guglielmo Marconi University
Course Overview
The “Master in Digital Marketing” program equips students with essential knowledge and skills in digital marketing, consumer psychology, digital branding, and effective communication.
Through five comprehensive modules, learners master digital marketing management, marketing practice, communication and media strategies, and marketing theory. The final thesis project ensures readiness to apply learned concepts in real-world business cases, demonstrating analytical and decision-making skills.
Graduates emerge as proficient digital marketers capable of driving impactful campaigns, building successful digital brands, and fostering meaningful consumer relationships.
Devise and implement effective digital marketing strategies using tools and platforms to engage audiences.
Build and manage successful digital brands, ensuring consistency and resonance in dynamic online environments.
Develop practical skills to execute marketing plans, leveraging market trends, consumer insights, and digital channels for campaigns.
Enhance problem-solving skills by analyzing marketing challenges, devising creative solutions, and applying cutting-edge techniques to industry issues.
Cultivate impactful digital communication skills, crafting compelling ads and engaging content, tailored to diverse audiences and contexts.
Master these tech tools
Be a Full-Stack Digital Marketer
11 minutes
Explore how anyone—even without a tech background—can become a Digital Marketer through a skills-first, work-integrated learning journey. This episode breaks down career pathways, real-world projects, and stackable credentials that open doors to high-demand Digital Marketing roles.
E-Learning
540 hours
540 hours
Projects/Assignments
660 hours
660 hours
Flipped Class/Mentoring
300 hours
300 hours
Additional Practice
-hours
-hours
Assessment
-hours
-hours
Prerequisites
Target Audience
Candidates must have a minimum of a second-class bachelor’s degree from a recognized university. Those with a recognized professional qualification and relevant work experience, and mature candidates with a minimum of 8 years of relevant work experience will be considered on a case-by-case basis. This course is ideal for candidates who wish to enhance their digital marketing expertise and advance their careers in this dynamic field.
Admission Prerequisite
Academic Qualification:
IELTS 6.5 or its equivalent.
- Minimum second-class bachelor’s degree in any field from the recognized University
- Non-graduates with appropriate professional qualifications will be considered on a case-to-case basis
- Polytechnic Diploma in Business or Management with relevant 5 years of experience will be considered on a case-to-case basis
- Matured candidates with relevant experience for minimum of 8 years and above will be considered on a case-to-case basis
IELTS 6.5 or its equivalent.
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Should be assessed as ‘Competent (C)’ in each module
Should be assessed as ‘Competent (C)’ in each module
Module Summary
Module 1
Module 2
Module 1
Marketing Theory
Session Plan Details
Build a strong foundation in core marketing concepts and principles. Understand the theoretical aspects of consumer psychology and behavior, and how these principles are applied in digital marketing.
What You’ll Learn
- Marketing in the Digital Era – 1
- Marketing in the Digital Era – 2
- Consumer Psychology
- Buyer Behaviour
- Online Marketing
Module 2
Final Thesis
Session Plan Details
Apply your acquired knowledge and skills to a comprehensive research project. Demonstrate your ability to analyze, organize, and execute a marketing strategy through a business case, reflecting on the practical application of theoretical concepts.
What You’ll Learn
- Research and analysis techniques
- Strategic marketing application
- Comprehensive project planning and execution
- Analytical and decision-making skills
- Practical implementation of marketing concepts
Module 1
Module 2
Module 1
Marketing Theory
Session Plan Details
Build a strong foundation in core marketing concepts and principles. Understand the theoretical aspects of consumer psychology and behavior, and how these principles are applied in digital marketing.
What You’ll Learn
- Marketing in the Digital Era – 1
- Marketing in the Digital Era – 2
- Consumer Psychology
- Buyer Behaviour
- Online Marketing
Module 2
Final Thesis
Session Plan Details
Apply your acquired knowledge and skills to a comprehensive research project. Demonstrate your ability to analyze, organize, and execute a marketing strategy through a business case, reflecting on the practical application of theoretical concepts.
What You’ll Learn
- Research and analysis techniques
- Strategic marketing application
- Comprehensive project planning and execution
- Analytical and decision-making skills
- Practical implementation of marketing concepts
Module 1
Module 2
Module 1
Digital Marketing
The “Digital Marketing” module equips learners with a comprehensive understanding of various aspects
of digital marketing. Through a series of learning units, learners will develop the knowledge and skills
necessary to thrive in the digital marketing landscape. They will explore the process of creating effective
online strategies, master the fundamentals of Google Ads, delve into social media marketing using
Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email
marketing.
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in realworld scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in realworld scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
Instructional Units:
- Creating Online strategies
- Google Ads foundation
- Social media marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Email marketing
Module 2
Capstone Project –
Digital Marketing
The “Capstone Project Digital Marketing” module serves as the culmination of the Basic Digital
Marketing module topics, allowing learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate
their expertise in devising and implementing an integrated digital marketing strategy.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
Instructional Units:
- Identify Product, User Persona
- User Stories, Product Backlog
- Sprint Planning
- User Requirements
- Project Design & Architecture
- Project Planning
Flexible Learning Pathway
The Professional Certificate in Digital Marketing makes you eligible for a ‘Professional Diploma in Digital Marketing Implementation’ awarded by eduCLaaS.
Professional Certificate in Digital Marketing
Professional Certificate
Professional Diploma in Digital Marketing Implementation
Professional Diploma
Master in Digital Marketing
Master’s Degree
Certification(s)
Certification(s) Earned
- Master in Digital Marketing awarded by Università degli Studi Guglielmo Marconi (Guglielmo Marconi University), Italy
Pricing
Course Fee
Refer Sales Proposal
Payment Plan
Tuition fee is available for full payment and installments before the start of class. For more details Contact Us.
| Professional Diploma in Digital Marketing Implementation | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1 | USD 2,000 | |
| Month 2-6 | USD 200 /month | |
| Total | 6 installments | USD 3,000 |
About Guglielmo Marconi University
Guglielmo Marconi University, often abbreviated as UniMarconi, was founded and recognized by the Italian Ministry of Education in 2004. It was the first university to seize the opportunity of the ongoing digital revolution and the progressive dematerialization of teaching forms and methods, and developed, in over 15 years of activities, a series of cutting-edge training technologies and tools.
With a strong emphasis on interdisciplinary studies, UniMarconi equips students with both theoretical knowledge and practical skills essential for thriving in today’s globalized world.
Today UniMarconi is chosen by over 80,000 students and considered among the best institutions for e-learning, for its overall learning level, for its relationship with the professional and labour market as well as the international benchmark for research and scientific cooperation agreements.
Learn more unimarconi.com
