Digital Business
Graduate as a Digital Marketer with 2 years of work experience
Earn an International Bachelor’s Degree in Digital Marketing
Launch and Automate Omnichannel Marketing Campaigns
Master Industry-relevant marketing tools such as WordPress, Hubspot, Google Ads, and Facebook Ads.
Streamline Marketing campaigns with Generative AI (ChatGPT/Copilot)
Course Overview
This comprehensive work-study program equips you with knowledge and skills in digital marketing, content creation, marketing automation, CRM, and omni-channel strategies. Gain expertise in business ideation, digital sales, marketing analytics, finance, web development, and digital communication.
While working with experienced professionals as an apprentice, you will continue to study part-time. By the time of graduation, learners will be able to emerge as versatile digital marketing professionals prepared for the evolving digital landscape.
While working with experienced professionals as an apprentice, you will continue to study part-time. By the time of graduation, learners will be able to emerge as versatile digital marketing professionals prepared for the evolving digital landscape.
Create engaging multimedia content, enhancing audience interaction and brand recognition in digital marketing.
Utilize CRM and automation tools, optimizing workflows and improving customer relationships for effective marketing.
Develop aligned digital strategies, executing omni-commerce campaigns across channels for maximum impact.
Analyze campaign metrics, making informed decisions for improved digital marketing performance.
Devise strategic sales plans, aligning with business objectives to drive growth in digital environments.
Master these tech tools
Digital Marketing Executive
($550 to $740)
3-5 years
Digital Marketing Manager
($740 to $850)
8-10 years
Digital Marketing Head/Director
($900 to $1,200)
Source: PayScale, Glassdoor, and prevailing employment market rates
Future-ready your career as a Digital Marketer to achieve growth in the digital economy
A Digital Marketer is responsible for developing and executing marketing strategies and campaigns that leverage various online and offline channels to reach and engage target audiences. This could include social media, email marketing, content marketing, search engine optimization (SEO), and physical outreach events among many others.
This modern marketer can also create marketing automation from CRM systems, highly skilled in generative AI tools such as ChatGPT for content creation and well equipped with agile project management skills to plan and conduct scrum meetings to meet the projected leads target or any other marketing outcome.
This modern marketer can also create marketing automation from CRM systems, highly skilled in generative AI tools such as ChatGPT for content creation and well equipped with agile project management skills to plan and conduct scrum meetings to meet the projected leads target or any other marketing outcome.
1 + 2 Dual-Track Work-Study Journey
Be prepared for a high-growth, high-paying future as a future-ready digital talent with international bachelor’s degree credentials
Gain skills in innovative business creation, digital sales and marketing, social media tools, marketing analytics, digital communication, finance, and website creation. Receive an A-level equivalent certification awarded by Pearson BTEC, that provides a pathway towards internationally recognized degrees.
What You’ll Learn
- Innovative Business Creation
- Innovative Marketing and Sales
- Digital Marketing
- Social Media Marketing & Analytics
- Business Communication
- Business Finance & Accounting
- Website Development
- Digital Business Implementation Project
Covering Google Ads, SEO, social media, web analytics, and email marketing, gain skills in content creation, marketing automation, CRM, omni-channel strategies, entrepreneurship, agile management, generative AI, data analytics, coding, and financial management. Continue your learning as you work as a full-time apprentice with global/local organizations gaining hands-on real work experience.
What You’ll Learn
- Digital Marketing Fundamentals
- Content Marketing and Video
- Marketing Automation & CRM Apps
- Omni Commerce Campaign
- Marketing Venture Creation
- Product Marketing & Sales
- Generative AI
- Agile Project Management
- Industry Project-Digital Marketing
- Data Analytics
- Coding Foundation
- Video Production
Master the intricacies of audience targeting, brand visibility enhancement, and digital platform optimization for real-world impact. Emerge as proficient and versatile digital marketing professionals, equipped with the knowledge, skills, and practical experience necessary to excel in the ever-evolving digital landscape.
What You’ll Learn
- Financial Management
- Business Accounting
- Business Ethics and Responsible Management
- Sales, Advertising, and PR
- Applied Corporate Strategy
- Global Marketing
- Business Management Dissertation
Gain skills in innovative business creation, digital sales and marketing, social media tools, marketing analytics, digital communication, finance, and website creation. Receive an A-level equivalent certification awarded by Pearson BTEC, that provides a pathway towards internationally recognized degrees.
Awarded by:
Covering Google Ads, SEO, social media, web analytics, and email marketing, gain skills in content creation, marketing automation, CRM, omni-channel strategies, entrepreneurship, agile management, generative AI, data analytics, coding, and financial management. Continue your learning as you work as a full-time apprentice with global/local organizations gaining hands-on real work experience.
Awarded by:
What You’ll Learn
- Digital Marketing Fundamentals
- Content Marketing and Video
- Marketing Automation & CRM Apps
- Omni Commerce Campaign
- Marketing Venture Creation
- Product Marketing & Sales
- Generative AI
- Agile Project Management
- Industry Project-Digital Marketing
- Data Analytics
- Coding Foundation
- Video Production
Master the intricacies of audience targeting, brand visibility enhancement, and digital platform optimization for real-world impact. Emerge as proficient and versatile digital marketing professionals, equipped with the knowledge, skills, and practical experience necessary to excel in the ever-evolving digital landscape.
Awarded by:
Personalized, work-integrated & outcome-based learning method
Learn in a competency-based curriculum aligned with Singapore’s skills framework. With a 70:20:10 learning approach, you’ll engage in expert-led projects for work-ready skills.
- Self paced e-learning
- Flipped Class
- Project Mentoring
- Summative Assessment
Achieve an International Degree Through Affordable Learning Options
Earn while learning as you work full-time as an apprentice. Get significant work experience, leading to employability chances and higher income while lowering educational debt.
Please ask our consultant for scholarship programs.
Submit your career information and get a career proposal that best fits you!
Get a personalized proposal for our Career Consultation session, tailored to maximize your career and learning experience based on your aspirations.
Career Advisory Explore how you could be one of the top 10% in-demand digital marketer in the industry.
Learning Advisory Configure a work-study learning pathway to deliver just-in-time digital skilling with credential for rapid digital marketing career progression.
Career Advisory Explore how you could be one of the top 10% in-demand digital marketer in the industry.
Learning Advisory Configure a work-study learning pathway to deliver just-in-time digital skilling with credential for rapid digital marketing career progression.
Secure your omni-channel digital marketing job with our Job Placement Support
Get assistance to improve your chances of securing your desired digital job, backed with more than 10 years of track record and built upon a strong relationship with over 2,000 companies.
Career Builder Workshop
Prepare yourself with resume-building, interview coaching, and industry insights sharing.
1-to-1 Career Coaching
Plan and align your career aspirations and expectations with the upcoming job opportunities.
Review of Career Development Resources
Get ensured that all your job search and interview resources are ready.
Recruitment Activities & Interviews
Connect with our active pool of hiring employers to secure your digital job role.
Our Learners' Reviews
See the stories of how our learners transformed their academic as well as their career journey together with eduCLaaS.
Our Learner’s Testimonial
Frequently Asked Questions
Our job placement assistance backed by more than 10 years of track record has helped an average of over 500 locals to transit to high-growth digital jobs each year, but we do not guarantee any job placement. We provide assistance that improves your chances of securing your desired digital job.
We have worked with thousands of hiring companies over the past decade and at any point in time should have more than 100 active hiring companies which consist of both SMEs & MNCs across multiple sectors.
Some of our employers preferred younger candidates and we also have employers who preferred mature ones. These employers recognised that mature candidates would cherish employment opportunities more than the younger ones and be more responsible and reliable at work.
Exemption will be on a case-by-case basis but largely for learners who already have the same certifications residing within our programmes.
Our intakes vary throughout the year. Please register your interest with us to get the details for the latest upcoming intakes.
The timing of the part-time training sessions is 7pm to 10pm, around 2 to 3 sessions per week. Please take note that there are self-learning components outside the training sessions which need an additional commitment of hours per week.
Hardware: Intel i5 or equivalent, 8 GB RAM, 500GB HDD. Operating System: Microsoft Windows 7. Application: Microsoft Office 2010, Google Chrome and Internet Explorer. Newer version of the above specifications is highly recommended.