AI-Driven Marketing Leader
For K-12 Students:
Transform into an AI-Driven Marketing Leader with a Work-Integrated Master’s
12-month paid work placement in Singapore on real AI + digital business projects
Earn while you learn for an international master’s degree with hands-on industry exposure
Flexible learning approach designed to fit your pace and needs at every stage
For K-12 Students:
Transform into an AI-Driven Marketing Leader with a Work-Integrated Master’s
12-month paid work placement in Singapore on real AI + digital business projects
Earn while you learn for an international master’s degree with hands-on industry exposure
Flexible learning approach designed to fit your pace and needs at every stage
Course Overview
Explore the intricacies of digital business down to content marketing, marketing automation, CRM applications, Agile Project Management, Generative AI, and omni-commerce campaigns. From mastering essential digital marketing principles to harnessing the power of multimedia content and automation tools, this course provides a holistic understanding of modern marketing strategies.
Upon completion, you will emerge equipped with the expertise to craft effective digital marketing campaigns, engage target audiences across various platforms, analyze data-driven insights, and optimize strategies for maximum impact.
Create engaging multimedia content, enhancing audience interaction and brand recognition in digital marketing.
Utilize CRM and automation tools, optimizing workflows and improving customer relationships for effective marketing.
Develop aligned digital strategies, executing omni-commerce campaigns across channels for maximum impact.
Analyze campaign metrics, making informed decisions for improved digital marketing performance.
Devise strategic sales plans, aligning with business objectives to drive growth in digital environments.
Master these tech tools
Digital Marketing Executive
($2,500 to $3,000)
3-5 years
Digital Marketing Manager
($4,800 to $6,000)
8-10 years
Digital Marketing Head/Director
($8,000 to $12,000)
Source: PayScale, Glassdoor, and prevailing employment market rates
Future-ready your career as a Digital Marketer to achieve growth in the digital economy
An Omni-Channel Digital Marketer is responsible for developing and executing marketing strategies and campaigns that leverage various online and offline channels to reach and engage target audiences. This could include social media, email marketing, content marketing, search engine optimization (SEO), and physical outreach events among many others.
This modern marketer can also create marketing automation from CRM systems, highly skilled in generative AI tools such as ChatGPT for content creation and well equipped with agile project management skills to plan and conduct scrum meetings to meet the projected leads target or any other marketing outcome.
Fast-Track Your Education Journey
Embark on this Learning Journey to Gain a Master’s Degree in Digital Marketing
Acquire end-to-end digital marketing knowledge and practical skills through hands-on projects and expert-led mentoring. Explore digital marketing, content creation, automation, omni-commerce, solution sales, generative AI, and agile project management to build industry-ready expertise for impactful marketing roles and business success.
What You’ll Learn
- Digital Marketing
- Content Marketing and Video
- Marketing Automation and CRM Applications
- Omni Commerce Campaign
- Solution Sales
- Generative AI
- Agile Project Management (Implementation)
- Capstone Project – Digital Marketing Implementation
Awarded by:
Establish a strong foundation in marketing through a blend of marketing theory with advanced digital strategies. Gain knowledge in consumer psychology, digital branding, and social media, developing skills and abilities to craft effective campaigns and drive impactful marketing results.
What You’ll Learn
- Marketing Theory
- Final Thesis
Awarded by:
Acquire end-to-end digital marketing knowledge and practical skills through hands-on projects and expert-led mentoring. Explore digital marketing, content creation, automation, omni-commerce, solution sales, generative AI, and agile project management to build industry-ready expertise for impactful marketing roles and business success.
Awarded by:
What You’ll Learn
Learn More
- Digital Marketing
- Content Marketing and Video
- Marketing Automation and CRM Applications
- Omni Commerce Campaign
- Solution Sales
- Generative AI
- Agile Project Management (Implementation)
- Capstone Project – Digital Marketing Implementation
Establish a strong foundation in marketing through a blend of marketing theory with advanced digital strategies. Gain knowledge in consumer psychology, digital branding, and social media, developing skills and abilities to craft effective campaigns and drive impactful marketing results.
Awarded by:
What You’ll Learn
Learn More
- Marketing Theory
- Final Thesis
Adaptive, personalized, and outcome-based learning method
Learn in a competency-based curriculum aligned with Singapore’s 70:20:10 skills framework delivered through hands-on projects. At every stage you can choose a learning approach that fit your pace, needs, and goals.
- Self-paced Digital Learning
- Flipped Class
- Personalized Mentoring
Get the guide to get started on your Digital Marketing career!
Career Acceleration
Explore how you could be one of the top 10% in-demand marketer in the industry with AI-focused skills
Explore how you could be one of the top 10% in-demand marketer in the industry with AI-focused skills
Smarter Learning Path
Configure a work-integrated learning pathway that equips you with in-demand AI development skills, giving you an edge over others from day one
Configure a work-integrated learning pathway that equips you with in-demand AI development skills, giving you an edge over others from day one
Our Learners’ Testimonial
See the stories of how our learners transformed their academic journey and career journey together with eduCLaaS
