Testimonial

Learning with Purpose: How Kenneth Turned Failure into a Digital Career Breakthrough

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A Different Kind of Beginning
For Kenneth Ebilane, the road to a career in digital marketing didn’t begin with a classroom or a degree program. It began with failure.

After losing his father at a young age and being raised by a single mother, Kenneth grew up quickly. He was no stranger to hard work or responsibility. During the pandemic, like many others, he tried his hand at entrepreneurship—starting small ventures with big hopes. But those ventures didn’t take off.

“I realized I wasn’t doing it right. I was trying to run a business without knowing how business really works.”

That moment of realization became a turning point. Rather than giving up, Kenneth started looking for a way to do it better—to learn the skills he was missing, and to give himself a real shot at building a sustainable career.
Discovering eduCLaaS: Learning with a Purpose
Kenneth wasn’t interested in the traditional university path. Four years of theory and lectures didn’t feel practical—especially after experiencing firsthand how much he didn’t know about actually running a business.
 
When he came across eduCLaaS, it immediately stood out. The “learn and earn” model, paired with real-world projects and international certification opportunities, offered exactly what he had been looking for: practical skills with a direct path to employment.
 
He joined the Digital Business program, starting with the one-year bootcamp and continuing toward a full diploma and bachelor’s degree. From the very beginning, it was clear this wasn’t a typical classroom experience.
From Overwhelmed to Capable
The program challenged Kenneth in ways he hadn’t expected. He found it difficult to keep up during the content marketing module—especially with design work and creative content creation, areas that didn’t come naturally to him. At times, he felt out of his depth.
 
But instead of backing down, he leaned in. Through guidance from mentors, feedback from peers, and continuous practice, he grew more confident. His biggest win? Developing a sharp sense for marketing analytics—something he now considers one of his strongest skills.
 
“I really enjoy analytics. I like figuring things out—why something worked or didn’t, and how to make smarter decisions for the next campaign.”
 
By the time he and his team reached the industry project, Kenneth was more prepared than ever. The project gave him a chance to apply everything he’d learned—from CRM tools and paid ads to business analysis and teamwork. It was fast-paced, challenging, and filled with real pressure—but that’s what made it valuable.
Getting Job-Ready Before Graduation
Soon after completing his first year, Kenneth landed an apprenticeship as a Marketing Associate— a role he’s held for nearly 10 months now. Balancing work with continued study hasn’t been easy, but it’s given him a massive head start on his career.
 
He’s learned to manage time better, communicate effectively with teams, and contribute to real projects—all while continuing to build his academic credentials. And perhaps most importantly, he’s earning an income that helps fund his own education.
 
“Through the apprenticeship, I’ve been able to support my own tuition. That’s a big deal for me—and something I couldn’t have done through traditional school.”
 
He’s also had the chance to go through real job interviews—experiencing firsthand the pressure and preparation it takes to land a role. His first interview didn’t go perfectly, but it gave him valuable experience and motivation to keep improving.
Building Toward a Bigger Dream
Kenneth doesn’t just want a job—he wants to build something of his own. His long-term goal is to become a business owner, and he’s using every experience he gets through eduCLaaS to prepare for that future.
 
From learning the mechanics of digital business, to building his own portfolio and marketing toolkit, to working directly with clients—every module, every challenge, every deadline is helping him grow into the professional he wants to be.
 
He’s only in his second year, but Kenneth already has what many traditional graduates are still working toward: skills, experience, and clarity.
Final Thoughts
Kenneth’s story is a powerful reminder that success doesn’t always come from doing things the “normal” way. Sometimes, it starts by admitting you need to try something different—and finding the courage to pursue it.
 
“Don’t wait until you’re ready. Start learning now. That’s how I turned failure into growth, and it’s how I’m building my future.”

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Take the first step today. 
Like Carissa, you might be questioning the traditional route—and that’s okay. There’s power in exploring new options, especially when they help you grow faster, smarter, and stronger.
 
eduCLaaS is built for learners who want more: more relevance, more challenge, and more results.

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If you’ve ever felt like the traditional path doesn’t fit—or if you’re ready to take control of your future—eduCLaaS can help you build a career with purpose.