Testimonial

From Shy Artist to Digital Storyteller: How Franchiska Found Her Voice in Content Marketing

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Rediscovering Purpose Through Creativity
As a child, Franchiska—or Chika, as she’s fondly called—was happiest with a pencil in hand, sketching out scenes from her imagination. Drawing was her comfort zone, her passion, and, for a long time, her dream. But as she approached university, the realities of choosing a career path began to set in.

“I didn’t see myself as a business person,” she said. “But I also knew I didn’t want to study something that wouldn’t be useful in the long run.”

So she made a choice—not to abandon creativity, but to redirect it. Instead of pursuing art professionally, she decided to channel her strengths into something with broader potential: digital business.

It wasn’t an easy decision. Coming from a humble background, she also had to weigh financial practicality, job security, and the desire for flexibility in her learning experience.

“I wanted to study somewhere that allowed online learning. It’s more efficient, and I didn’t want to waste time and energy on daily commutes.”

That’s when she was introduced to eduCLaaS—a program that would eventually shape both her career goals and her personal growth.
Learning by Doing: A Whole New Kind of Education
When Chika first saw the course schedule for eduCLaaS’ Digital Business Bootcamp, she was intimidated. Six days a week, from morning to evening—on paper, it looked overwhelming. But in reality, it became one of the most valuable experiences of her life.
 
Through structured, project-based learning, Chika discovered that digital business isn’t just about numbers and strategies. It’s also about creativity, storytelling, and solving problems—all skills she had honed through years of drawing and introspection.

Her breakthrough moment came during the Capstone project, a key milestone in the program.
 
“There were so many tasks, and the deadline was tight. I didn’t even know where to begin. But our mentor guided us on how to prioritize—what mattered most—and that helped me move forward.”
 
With the support of mentors and the collaborative environment of her bootcamp cohort, Chika began to realize that mistakes were part of the learning process, not signs of failure. This shift in mindset allowed her to take risks, explore, and ultimately find the part of digital business she loved most: content marketing.
Finding Her Voice Through Content
As the bootcamp progressed, Chika worked on assignments that involved planning campaigns, writing ad copy, designing banners, and analyzing audience engagement. Slowly, her general interest in digital marketing sharpened into a clear passion.
 
She wasn’t just learning how to sell a product—she was learning how to craft stories that connect with people, something that deeply resonated with her creative side.

By the time the program wrapped up, she knew exactly where she was headed: she wanted to become a content strategist, someone who could combine creativity with business insight to drive impact.
Entering the Workforce with Confidence
After completing the bootcamp, Chika moved into the next stage of the program: career placement. With help from the eduCLaaS Talent Team, she built a polished CV, portfolio website, and video resume.
 
She also participated in mock interviews, where she received constructive feedback on her communication skills and body language—skills she had once struggled with as a shy and introverted high school student.
 
“I used to just stay in my little bubble. But over the years, I’ve grown. I’ve learned to step up, speak out, and show people what I can do.”
 
This growth translated into real job opportunities. With a portfolio of real work, solid interview prep, and clear career direction, Chika stepped confidently into the job market—already equipped with what many fresh graduates lack:clarity, experience, and purpose.
Looking Ahead: From Content Marketer to Brand Strategist
Chika’s long-term goal is to become a brand manager or content strategist, leading creative campaigns that help businesses tell their story in meaningful ways. With each assignment and project, she’s building the skills she needs to get there—strategy, storytelling, analytics, and leadership.
 
She also hopes to mentor others one day, just as her mentors at eduCLaaS supported her during moments of doubt and challenge.

Her advice to others?
 
“Start preparing early. Be proactive. Don’t be afraid to take opportunities—even if you don’t feel fully ready. Employers are looking for potential and the willingness to learn.”

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Your Journey Starts Here
If you’re a creative thinker like Chika, and you’re looking for a way to turn your interests into a career—without giving up who you are—eduCLaaS might be your next step.
Take the first step today.
 
✅ Claim your FREE consultation today
✅Get a personalized learning and career plan  that match your career goals
✅ Start building real skills while earning on your terms

Your creativity has a place in the digital world—let it take you further.