HED Digital Business (DB)
Graduate as a Digital Marketer with 3 years of work experience
Earn an International Bachelor’s Degree in Digital Marketing
Launch and Automate Omnichannel Marketing Campaigns
Master Industry-relevant marketing tools such as WordPress, Hubspot, Google Ads, and Facebook Ads.
Streamline Marketing campaigns with Generative AI (ChatGPT/Copilot)
Course Overview
This comprehensive work-study program equips you with knowledge and skills in digital marketing, content creation, marketing automation, CRM, and omni-channel strategies. Gain expertise in business ideation, digital sales, marketing analytics, finance, web development, and digital communication.
While working with experienced professionals as an apprentice, you will continue to study part-time. By the time of graduation, learners will be able to emerge as versatile digital marketing professionals prepared for the evolving digital landscape.
While working with experienced professionals as an apprentice, you will continue to study part-time. By the time of graduation, learners will be able to emerge as versatile digital marketing professionals prepared for the evolving digital landscape.
Create engaging multimedia content, enhancing audience interaction and brand recognition in digital marketing.
Utilize CRM and automation tools, optimizing workflows and improving customer relationships for effective marketing.
Develop aligned digital strategies, executing omni-commerce campaigns across channels for maximum impact.
Analyze campaign metrics, making informed decisions for improved digital marketing performance.
Devise strategic sales plans, aligning with business objectives to drive growth in digital environments.
Master these tech tools
Digital Marketing Executive
($550 to $740)
3-5 years
Digital Marketing Manager
($740 to $850)
8-10 years
Digital Marketing Head/Director
($900 to $1,200)
Source: PayScale, Glassdoor, and prevailing employment market rates
Future-ready your career as a Digital Marketer to achieve growth in the digital economy
A Digital Marketer is responsible for developing and executing marketing strategies and campaigns that leverage various online and offline channels to reach and engage target audiences. This could include social media, email marketing, content marketing, search engine optimization (SEO), and physical outreach events among many others.
This modern marketer can also create marketing automation from CRM systems, highly skilled in generative AI tools such as ChatGPT for content creation and well equipped with agile project management skills to plan and conduct scrum meetings to meet the projected leads target or any other marketing outcome.
This modern marketer can also create marketing automation from CRM systems, highly skilled in generative AI tools such as ChatGPT for content creation and well equipped with agile project management skills to plan and conduct scrum meetings to meet the projected leads target or any other marketing outcome.
1 + 3 Dual-Track Work-Study Journey
Be prepared for a high-growth, high-paying future as a future-ready digital talent with international bachelor’s degree credentials
Gain skills in innovative business creation, digital sales and marketing, social media tools, marketing analytics, digital communication, finance, and website creation. Receive an A-level equivalent certification awarded by Pearson BTEC, that provides a pathway towards internationally recognized degrees.
What You’ll Learn
- Innovative Business Creation
- Innovative Marketing and Sales
- Digital Marketing
- Social Media Marketing & Analytics
- Business Communication
- Business Finance & Accounting
- Website Development
- Digital Business Implementation Project
Covering Google Ads, SEO, social media, web analytics, and email marketing, gain skills in content creation, marketing automation, CRM, omni-channel strategies, entrepreneurship, agile management, generative AI, data analytics, coding, and financial management. Continue your learning as you work as a full-time apprentice with global/local organizations gaining hands-on real work experience.
What You’ll Learn
- Digital Marketing Fundamentals
- Content Marketing and Video
- Marketing Automation & CRM Apps
- Omni Commerce Campaign
- Marketing Venture Creation
- Product Marketing & Sales
- Generative AI
- Agile Project Management
- Industry Project-Digital Marketing
- Data Analytics
- Coding Foundation
- Video Production
Master the intricacies of audience targeting, brand visibility enhancement, and digital platform optimization for real-world impact. Emerge as proficient and versatile digital marketing professionals, equipped with the knowledge, skills, and practical experience necessary to excel in the ever-evolving digital landscape.
What You’ll Learn
- Financial Management
- Business Accounting
- Business Ethics and Responsible Management
- Sales, Advertising, and PR
- Applied Corporate Strategy
- Global Marketing
- Business Management Dissertation
Gain skills in innovative business creation, digital sales and marketing, social media tools, marketing analytics, digital communication, finance, and website creation. Receive an A-level equivalent certification awarded by Pearson BTEC, that provides a pathway towards internationally recognized degrees.
Awarded by:
Covering Google Ads, SEO, social media, web analytics, and email marketing, gain skills in content creation, marketing automation, CRM, omni-channel strategies, entrepreneurship, agile management, generative AI, data analytics, coding, and financial management. Continue your learning as you work as a full-time apprentice with global/local organizations gaining hands-on real work experience.
Awarded by:
What You’ll Learn
- Digital Marketing Fundamentals
- Content Marketing and Video
- Marketing Automation & CRM Apps
- Omni Commerce Campaign
- Marketing Venture Creation
- Product Marketing & Sales
- Generative AI
- Agile Project Management
- Industry Project-Digital Marketing
- Data Analytics
- Coding Foundation
- Video Production
Master the intricacies of audience targeting, brand visibility enhancement, and digital platform optimization for real-world impact. Emerge as proficient and versatile digital marketing professionals, equipped with the knowledge, skills, and practical experience necessary to excel in the ever-evolving digital landscape.
Awarded by:
Personalized, work-integrated & outcome-based learning method
Learn in a competency-based curriculum aligned with Singapore’s skills framework. With a 70:20:10 learning approach, you’ll engage in expert-led projects for work-ready skills.
- Self paced e-learning
- Flipped Class
- Project Mentoring
- Summative Assessment
Highly affordable learning with income sharing scheme to earn more than your tuition fees
Earn while learning as you work full-time as an apprentice to offset the tuition fees. Get significant work experience, leading to 2x employability chances and higher income while lowering educational debt.
*Numbers might differ based on each learner’s performances and conditions. High performers learners who immediately starts working after completion of 12-month bootcamp can potentially earn up to USD 16,200.
Average performers learners who are delayed up to 6-months in their work-readiness and requires skilling
can potentially earn up to USD 12,600. Non-performers learners who are not able to get any work placements even after reskilling can potentially not earn but is required to pay course fees.
Submit your career information and get a career proposal that best fits you!
Get a personalized proposal for our Career Consultation session, tailored to maximize your career and learning experience based on your aspirations.
Career Advisory Explore how you could be one of the top 10% in-demand digital marketer in the industry.
Learning Advisory Configure a work-study learning pathway to deliver just-in-time digital skilling with credential for rapid digital marketing career progression.
Career Advisory Explore how you could be one of the top 10% in-demand digital marketer in the industry.
Learning Advisory Configure a work-study learning pathway to deliver just-in-time digital skilling with credential for rapid digital marketing career progression.
Secure your omni-channel digital marketing job with our Job Placement Support
Get assistance to improve your chances of securing your desired digital job, backed with more than 10 years of track record and built upon a strong relationship with over 2,000 companies.
Career Builder Workshop
Prepare yourself with resume-building, interview coaching, and industry insights sharing.
1-to-1 Career Coaching
Plan and align your career aspirations and expectations with the upcoming job opportunities.
Review of Career Development Resources
Get ensured that all your job search and interview resources are ready.
Recruitment Activities & Interviews
Connect with our active pool of hiring employers to secure your digital job role.
Our Learners' Reviews
See the stories of how our learners transformed their academic as well as their career journey together with eduCLaaS.
Our Learner’s Testimonial
Frequently Asked Questions
Our job placement assistance backed by more than 10 years of track record has helped an average of over 500 locals to transit to high-growth digital jobs each year, but we do not guarantee any job placement. We provide assistance that improves your chances of securing your desired digital job.
We have worked with thousands of hiring companies over the past decade and at any point in time should have more than 100 active hiring companies which consist of both SMEs & MNCs across multiple sectors.
Some of our employers preferred younger candidates and we also have employers who preferred mature ones. These employers recognised that mature candidates would cherish employment opportunities more than the younger ones and be more responsible and reliable at work.
Exemption will be on a case-by-case basis but largely for learners who already have the same certifications residing within our programmes.
Our intakes vary throughout the year. Please register your interest with us to get the details for the latest upcoming intakes.
This will take place 1-year full time and 2 years part time, with the first year being intensive digital skilling taking place daily 9am to 6pm. From second year onwards learners will attend 3 hours part time study each Saturday. Please take note that there are self-learning components outside the training sessions which need an additional commitment of hours per week.
Hardware: Intel i5 or equivalent, 8 GB RAM, 500GB HDD. Operating System: Microsoft Windows 7. Application: Microsoft Office 2010, Google Chrome and Internet Explorer. Newer version of the above specifications is highly recommended.
Frequently Asked Questions
We enable our learners to work as full-time, paid apprentices just after 12 months of enrolment. We expect that 80% of our cohort earn up to USD 16,200 during this bachelor’s degree program.
- We have introduced a Minimum Income Assurance scheme to ensure our student earn at least USD 6,000 from the 3-year apprenticeship to pay their tuition fees and other expenses (T&Cs applied).
- Student who is unable to get employed or employed with income lower than USD 300 after the bootcamp will be able to pay USD 100 per month for next 12 months or based on income earned whichever is higher (Cap at USD 300 per month). T&Cs Applies. Scenarios for Income Assurance after Bootcamp
- Scenario 1: Student able to secure an apprenticeship earning USD 300 or above after bootcamp. Student will continue the installment payment as per standard installment plan.
- Scenario 2: Student able to secure an apprenticeship earning USD 200. Student will only require to pay USD 200 (tag to income earned cap at USD 300) from 13th month to 24th month.
- Scenario 3: Student unable to secure an apprenticeship after bootcamp. Student will only require to pay USD 100 per month while undergoing reskilling for the next 12 months till student got hired and installment shall be based on income earned (cap at USD 300)
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Scenarios for Income Assurance after Course Completion
- Scenario 1: Assuming you managed to earn USD 5,000 and fulfilling all T&Cs. We will top up the difference less any discount to ensure you earn at least USD 6,000. So your out of pocket investment is no more than USD 6,000
- Scenario 2: Assuming you managed to earn USD 10,000 which is above the income assurance, there will be no top-up.
- Scenario 3: Assuming you managed to earn USD 16,000 which is above the income assurance, there will be no top-up. In fact, you have a net profit of USD 4,000
EduCLaaS will match you to employers who have ready jobs to offer. EduCLaaS will continue to match you to more employers and provide you the necessary coaching and mentoring between the interviews. So far, all EduCLaaS’s students have been inducted into jobs successfully.
EduCLaaS will match you to interview with international or local companies. EduCLaaS’s employers have endorsed the program and are confident of the quality of EduCLaaS’s training and the jobs will be relevant to the studies.
Student can choose to continue in the existing company. However, student does not has the obligation to stay in the same company if there are other better opportunities.
The graduation may either take place in one our host country, awarding Univesity or Singapore. Accomodation, travel and other expenses will be beared by the students. The graduation will be held at the local awarding University.
All lectures, group projects and mentoring will take place via virtual learning, and you can study at the comfort of your home or anywhere as long as you have good internet access. If you are interested to study with one of our learning partners campuses, we can refer you to one of the partners that has an intake this period and closest to you, but the installment plan may vary.
An “A” Level pass in English is all that is required for the program! Do not worry if you are not confident in your English, this is the perfect opportunity to learn and polish your English in a multi-racial and culture environment with classmates from different countries.
Yes, all lessons are taught in English. Discussions with peers and guided mentoring by industry professionals will also be conducted in English. This is a great opportunity to improve your English proficiency in an inclusive environment by practicing with other students, lectures, and mentors from around the world.
Academic University
- Traditional universities spend 3-4 years teaching general topics that students do not use once they specialize.
- Study only 3-4 times a week and 4-5 hours per day in a traditional University
- Lessons are concept and theory-based which puts their graduates in the disadvantage position in the digital world. eduCLaaS
- Introduce you to the core subject at the start of the program
- In the 1st year bootcamp, you spend 6 months to build your knowledge and 6 months to hone your skills through extensive real-life assignments and commercial projects. Though this, you will gain 2,000 hours of pratical skills
- Year 2 to 4, improve your skills by working on more advance projects with your employer, and at the same time study part time to acquire 21st century skills and advanced skills.
- Stable internet connection with a minimum of 30GB internet connection quota per month at home for off-campus assignments.
- A working computer or laptop with a minimum specification of 8GB RAM, 500GB HDD equipped with a minimum i5 processor, with camera.
- A working headphone or earphone
Monthly Tuition Fees
Year 1 – USD 100 (USD 300 per quarter)
Year 2 – USD 300
Year 3 – USD 300
Year 4 – USD 300
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TOTAL: USD 12,000
Apprenticeship Salary
• Year 2 – Up to USD 300/mth
• Year 3 – Up to USD 450/mth
• Year 4 – Up to USD 600/mth
• Total – Up to USD 16,200
As far as digital ad spending, growing Internet users, and the prevalence of digital media is still going on, Omni-Channel Digital Marketers will continously be in high demand. As these are marketing experts who can plan, execute, and analyse marketing campaigns from offline to online, effectively capturing the entire target audience base.
The career progresses from Digital Marketing Executive earning around $550-$740 to Digital Marketing Manager which earns around $740-$850. With much more years of experience, you can earn up to $900-$1,200 as a Digital Marketing Head/Director.
eduCLaaS – eduCLaaS is a Pan-Asia Digital Learning and Talent Platform which aims to deliver talent and enterprise growth with CLaaS® for inclusive digital economy transformation. eduCLaas as the subsidiary of Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. Learn more at educlaas.com
Pearson – In the UK, Pearson is the largest awarding organisation offering academic and vocational qualifications that are globally recognised and benchmarked, with educational excellence rooted in names like Edexcel, BTEC, including BTEC Higher Nationals, and LCCI. Learn more at uk.pearson.com
UCAM – Founded in 1996, Universidad Católica de Murcia (UCAM) stands as a prestigious private university located in Murcia, Spain. UCAM’s programs are designed to prepare students for successful careers in their chosen fields, fostering critical thinking, creativity, and a global perspective. Learn more at ucam.edu
UoR – The University of Roehampton, London, has a proud history in higher education stretching back 180 years. While still focused on its pioneering values and teaching heritage from its 19th-century collegiate roots, the University has developed a diverse curriculum that reflects London’s multicultural creative spirit. It offers a high-quality UK education experience to more than 10,000 students from 141 countries. Learn more at roehampton.ac.uk
Student will be able to receive multi credentials from different awarding bodies. Student will be able to receive the following credentials.
. HIgher Diploma from Lithan Academy, Singapore
. Top-up Bachelor’s Degree from UoR, UK or UCAM, Spain
For Digital Business: you will receive Bachelor of Science in Business Management & Marketing from University of Roehampton (UoR) or Bachelor of Digital Business from Universidad Catolica De Murcia (UCAM).
OR local bachelor’s degree awarding title that will depends on the local University partner policy
For Higher Diploma:
Academic Qualification:
-Minimum 1 credit in (Credit in English) GCE A level or its equivalent
– Foundation Diploma in Business, IT, or its related. This must be secured through 9 months full-time or 12-month part-time course. If the duration of the course is less than this, they are not eligible.
-Polytechnic Diploma in Business or Management will be considered on a case-to-case basis
-Matured candidates with relevant experience for minimum of 8 years and above will be considered on a case-to-case basis.
English Proficiency:
-IELTS 5.5 or its equivalent or candidate who has completed school education in English as medium of instruction