HED DB – Higher Diploma
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- HED DB – Higher Diploma
Higher Diploma in Digital Business
12 months Full-time/24 months Part-time
Digital Business
Higher Diploma
Lithan Academy
Course Overview
The “Higher Diploma in Digital Business” is a comprehensive two-year work-study program that combines bootcamps, apprenticeships, and part-time studies.
It covers essential digital marketing topics like Google Ads, SEO, social media marketing, web analytics, and email marketing. Modules include content marketing, video production, marketing automation, CRM, omni-channel campaigns, entrepreneurship, generative AI, and agile project management. Gain hands-on experience through industry projects and data analytics, preparing for careers such as digital marketing manager, social media strategist, and SEO specialist.
E-Learning
220 hours
Projects/Assignments
630 hours
Flipped Class/Mentoring
110 hours
Additional Practice
1220 hours
Assessment
6 hours
Prerequisites
Target Audience
Candidates who have completed GCE A level or its equivalent, those with a Foundation Diploma in Business, IT, or related fields seeking university bachelor’s degrees, and mature candidates with relevant work experience aspiring to attain a bachelor’s degree. It provides a pathway for diverse individuals looking to further their education and career prospects in various fields of study.
Admission Prerequisite
- Minimum 1 credit in (Credit in English) GCE A level or its equivalent
- Foundation Diploma in Business, IT, or its related. This must be secured through 9 months full-time or 12-month part-time course. If the duration of the course is less than this, they are not eligible.
- Polytechnic Diploma in Business or Management will be considered on a case-to-case basis
- Matured candidates with relevant experience for minimum of 8 years and above will be considered on a case-to-case basis.
IELTS 5.5 or its equivalent or candidate who has completed school education in English as medium of instruction
Graduation Requirements
Minimum 75% attendance in all sessions during the second year part time
Minimum pass grade in the summative assessment of each module.
Module Summary
Session Plan Details
- Google Ads Foundation
- Social Media Marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Web Analytics
- Email Marketing
Session Plan Details
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video Production
Session Plan Details
- Introduction to Marketing Automation
- Customer Relationship Management (CRM) Fundamentals
- User journey Mapping
- Integrating Marketing Automation with CRM
- Measuring and Optimizing Marketing Automation and CRM
Session Plan Details
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Session Plan Details
- Lean Startup Methodology & Lean Canvas
- Problem and Solution
- Unique Value Proposition & Revenue Model
- Business Viability and Cost Structures
- Marketing Channels and Scaling up
Session Plan Details
- Segmentation, Targeting, Positioning and Product Market Fit
- Develop a Solution Sales Canvas
- Sales & Marketing Funnel – Discovery & Prospecting Phase
- Sales & Marketing Funnel – Lead Qualification & Solution Phase
- Sales & Marketing Funnel – Closing & Post Conversion Phase
Session Plan Details
- Introduction to Generative AI Models
- Introduction to OpenAI & Application of ChatGPT
- ChatGPT Use Cases for Research & Content Generation
- ChatGPT Use Cases for Business Productivity
- Building a ChatBot – Microsoft Virtual Assistant
Session Plan Details
- Agile Project Management and Project Management using Scrum
- Building a Scrum Team and Scrum Planning & Implementation
- Case Study 1 – About Product Team Implementing Scrum
- Case Study 2 – Implementation of Scrum
- Case Study 3 – Org Structure / Team Structure
Session Plan Details
- Develop a deep understanding of digital marketing optimization techniques and acquire the skills required to meet business objectives effectively in today’s competitive digital landscape.
Session Plan Details
- Introduction to Data Analytics and Power BI
- Power BI Transformation
- Power BI Data Modelling
- Power BI Reports
- Power BI Dashboards
Session Plan Details
- Python Programing
- Data Structures
- Object Oriented Programming
- File Handling and Input/Output in Python
- Python Libraries and Modules
Session Plan Details
- Introduction to Video Content Strategy
- Defining Target Audiences and Objectives
- Creating Engaging Video Content
- Distribution Channels and Strategies
- Video Marketing Campaign Planning and Execution
Session Plan Details
- Google Ads Foundation
- Social Media Marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Web Analytics
- Email Marketing
Session Plan Details
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video Production
Session Plan Details
- Introduction to Marketing Automation
- Customer Relationship Management (CRM) Fundamentals
- User journey Mapping
- Integrating Marketing Automation with CRM
- Measuring and Optimizing Marketing Automation and CRM
Session Plan Details
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Session Plan Details
- Lean Startup Methodology & Lean Canvas
- Problem and Solution
- Unique Value Proposition & Revenue Model
- Business Viability and Cost Structures
- Marketing Channels and Scaling up
- Segmentation, Targeting, Positioning and Product Market Fit
- Develop a Solution Sales Canvas
- Sales & Marketing Funnel – Discovery & Prospecting Phase
- Sales & Marketing Funnel – Lead Qualification & Solution Phase
- Sales & Marketing Funnel – Closing & Post Conversion Phase
Session Plan Details
- Introduction to Generative AI Models
- Introduction to OpenAI & Application of ChatGPT
- ChatGPT Use Cases for Research & Content Generation
- ChatGPT Use Cases for Business Productivity
- Building a ChatBot – Microsoft Virtual Assistant
Session Plan Details
- Agile Project Management and Project Management using Scrum
- Building a Scrum Team and Scrum Planning & Implementation
- Case Study 1 – About Product Team Implementing Scrum
- Case Study 2 – Implementation of Scrum
- Case Study 3 – Org Structure / Team Structure
Session Plan Details
- Develop a deep understanding of digital marketing optimization techniques and acquire the skills required to meet business objectives effectively in today’s competitive digital landscape.
Session Plan Details
- Introduction to Data Analytics and Power BI
- Power BI Transformation
- Power BI Data Modelling
- Power BI Reports
- Power BI Dashboards
Session Plan Details
- Python Programing
- Data Structures
- Object Oriented Programming
- File Handling and Input/Output in Python
- Python Libraries and Modules
Session Plan Details
- Introduction to Video Content Strategy
- Defining Target Audiences and Objectives
- Creating Engaging Video Content
- Distribution Channels and Strategies
- Video Marketing Campaign Planning and Execution
Education Pathway
Certification(s)
Certification(s) Earned
- Higher Diploma in Digital Business awarded by Lithan Academy (or) Pearson BTEC Level 5 Higher National Diploma in Business (Marketing) awarded by eduCLaaS (Pearson BTEC)
- Google Ads Search Certification*
- Digital Marketing Associate Certification – Google*
- Digital Advertising 101: How to Develop a Winning Online Advertising Strategy – Hubspot*
- Digital Marketing Course – Hubspot*
- Email Marketing Course – Hubspot*
- Google Analytics Certification*
- Hubspot Marketing Software Certification*
- Hubspot Sales Software Certification*
- Professional Scrum Master™ I Certification*
- Inbound Sales Certification – Hubspot*
Pricing
Course Fee
USD 6,600
Payment Plan
Pearson BTEC International Level 3 in Digital Business | Installment Plan | Tuition Fees |
---|---|---|
Month 1 | USD 600 | |
Month 2-6 | USD 120 /month | |
Month 7-12 | USD 100 /month | |
Month 13-30 | USD 300 /month | |
Total | 30 installments | USD 6,600 |