HED DB – Foundation Diploma
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- HED DB – Foundation Diploma
Pearson BTEC International Level 3 in Digital Business
9 months Full-time/12 months Part-time
Digital Business
Foundation Diploma
eduCLaaS/Pearson BTEC
Course Overview
The “eduCLaaS Foundation Diploma (Pearson BTEC International Level 3) in Digital Business” is a comprehensive qualification program to furnish participants with an educational achievement equivalent to that of an A-level qualification.
Acquire profound knowledge and proficiency in various domains, including innovative business creation, digital sales and marketing, social media tools, marketing analytics, digital communication, finance, and website creation.
The course not only facilitates a seamless transition for those aspiring to enroll in the Pearson BTEC Higher National Diploma in Business, but also primes individuals for progression to the eduCLaaS/Lithan Higher Diploma in Digital Business or Digital Media programs.
E-Learning
105 hours
Projects/Assignments
261 hours
Flipped Class/Mentoring
84 hours
Additional Practice
450 hours
Assessment
4 hours
Prerequisites
This course is ideal for candidates who want to learn the fundamentals of digital marketing and for those aspiring to enroll in a Higher Diploma in Digital Business, eventually progressing to an international Bachelor’s degree in business or business marketing. Additionally, it caters to mature candidates with relevant work experience who seek to pursue an academic pathway in digital marketing or digital business.
Admission Prerequisite
- 16 years & above
- 22 years (mature candidate)
- China – Standard 10
- India – Standard X, ITI Students
- Malaysia – Form 4 (10th Grade), Form 5 (11th Grade)
- Myanmar – Standard IX (Grade 10), Standard X (Grade 11 after passing Matriculation)
- Singapore – Completion of IGCSE/O level or equivalent/NITEC/Higher NITEC/ITE
IELTS 5.5 or it’s equivalent at the end of this course
Graduation Requirements
Achieve the minimum passing grade in the Pearson’s Summative Assessment of each module
Module Summary
Session Plan Details
- Introduction to Lean Startup Concepts
- Lean Startup Methodology: Build Measure Learn
- Define Problem & Solution
- Buyer Persona
- Unique Value Proposition
- Revenue Streams
- Channels
- Business Viability & Cost Structures
Session Plan Details
- Sales strategy & process
- Customer persona
- Customer buying journey
- Unique value proposition
- Ethical sales practices
- Post-sales processes
- Introduction to Sales Canvas
- Develop Sales Canvas
- Customer Persona and Product Market Fit
Session Plan Details
- Introduction to Digital Marketing
- Digital Communications
- Digital Marketing and Promotional Mix
- Understanding Social Media
- Executing Social Media Marketing
- Facebook Ads
- Landing Pages & Basic Analytics
- Fundamentals of Google Ads
- Search Ads on Google Ads
- Fundamentals of Email & Content Marketing
Session Plan Details
- Social Media Practices
- Planning a Social Media Strategy
- Social Media Content
- Social Media Listening & Influencer Marketing
- Facebook & Instagram Marketing
- LinkedIn Marketing
- Marketing on Twitter
- Other social media channels: YouTube, Snapchat, Pinterest
- Measuring and Optimizing ROI of Social Media Marketing
- Introduction and getting started with Analytics
- User Analysis, Audience Segmentation, and Lifecycle reports
Session Plan Details
- Foundation in Visual Communication
- Fundamentals of Graphics and Publishing Production
- User Interface Design (UI)
- Customer Experience Design (CX)
- Corporate Communication
- Professional Speaking
- Designing and Implementing a Promotional Campaign
- Digital Communication Stratégies
- Managing Communication Project
- Intercultural Communication
- Writing to inform and Persuade
- Writing for the web
Session Plan Details
- Business finance introduction
- Sources of finance & revenue
- Cash flow statement and forecast
- Break-even anaylsis
- Financial risk
- Financial performance report
- Business finance introduction
- Accounting Process
- Accounting Cycle
- Cash and Bank Payments
- Depreciation
- Annual Accounts
Session Plan Details
- Introduction and set up of a WordPress website
- Website Strategy & Planning
- Website Design
- Website Content Development
- Developing a website using WordPress
- Extending website capabilities
- Test and Launch phase
- Maintaining a WordPress Website
Session Plan Details
- Digital Transformation Planning
- Tech Enabled Operations
- Design a Secured Digital Workplace
- Digital Trends, Business Innovation and Lean Canvas
- Industry Transformation Maps (ITMs)
- Industry Digital Plan (IDP)
Session Plan Details
- Introduction to Lean Startup Concepts
- Lean Startup Methodology: Build Measure Learn
- Define Problem & Solution
- Buyer Persona
- Unique Value Proposition
- Revenue Streams
- Channels
- Business Viability & Cost Structures
Session Plan Details
- Sales strategy & process
- Customer persona
- Customer buying journey
- Unique value proposition
- Ethical sales practices
- Post-sales processes
- Introduction to Sales Canvas
- Develop Sales Canvas
- Customer Persona and Product Market Fit
Session Plan Details
- Introduction to Digital Marketing
- Digital Communications
- Digital Marketing and Promotional Mix
- Understanding Social Media
- Executing Social Media Marketing
- Facebook Ads
- Landing Pages & Basic Analytics
- Fundamentals of Google Ads
- Search Ads on Google Ads
- Fundamentals of Email & Content Marketing
Session Plan Details
- Social Media Practices
- Planning a Social Media Strategy
- Social Media Content
- Social Media Listening & Influencer Marketing
- Facebook & Instagram Marketing
- LinkedIn Marketing
- Marketing on Twitter
- Other social media channels: YouTube, Snapchat, Pinterest
- Measuring and Optimizing ROI of Social Media Marketing
- Introduction and getting started with Analytics
- User Analysis, Audience Segmentation, and Lifecycle reports
Session Plan Details
- Foundation in Visual Communication
- Fundamentals of Graphics and Publishing Production
- User Interface Design (UI)
- Customer Experience Design (CX)
- Corporate Communication
- Professional Speaking
- Designing and Implementing a Promotional Campaign
- Digital Communication Stratégies
- Managing Communication Project
- Intercultural Communication
- Writing to inform and Persuade
- Writing for the web
- Business finance introduction
- Sources of finance & revenue
- Cash flow statement and forecast
- Break-even anaylsis
- Financial risk
- Financial performance report
- Business finance introduction
- Accounting Process
- Accounting Cycle
- Cash and Bank Payments
- Depreciation
- Annual Accounts
Session Plan Details
- Introduction and set up of a WordPress website
- Website Strategy & Planning
- Website Design
- Website Content Development
- Developing a website using WordPress
- Extending website capabilities
- Test and Launch phase
- Maintaining a WordPress Website
Session Plan Details
- Digital Transformation Planning
- Tech Enabled Operations
- Design a Secured Digital Workplace
- Digital Trends, Business Innovation and Lean Canvas
- Industry Transformation Maps (ITMs)
- Industry Digital Plan (IDP)
Education Pathway
Certification(s)
Certification(s) Earned
- Pearson BTEC International Level 3 in Digital Business awarded by eduCLaaS (Pearson BTEC)
Pricing
Course Fee
USD 1,800
Payment Plan
Pearson BTEC International Level 3 in Digital Business | Installment Plan | Tuition Fees |
---|---|---|
Month 1-9 | USD 200 /month | |
Total | 9 installments | USD 1,800 |