HED Digital Business UOR Bachelors
Bachelor of Science (Honours) in Business Management and Marketing (Top Up)
24 months Part-time
Digital Business
Bachelor’s Degree
University of Roehampton
Course Overview
The “BSc in Business Management and Marketing (Top Up)” program aims to equip students with critical knowledge and skills for diverse business environments, emphasizing global business and management contexts. Graduates develop analytical and problem-solving abilities applicable in complex business scenarios, fostering professionalism and ethical conduct in cross-cultural teams.
The program cultivates reflective practitioners capable of analyzing complex information, communicating realistic solutions, and understanding the relationship between their specialization and broader organizational and societal contexts.
Deep understanding of business environments and strategic management in diverse organizational contexts.
Evaluate and navigate cultural differences to enhance personal and business interactions critically.
Analyze markets rigorously to ensure sustainable business practices and economic viability.
Promote global ethical standards and social responsibility within individual and organizational frameworks.
Apply systematic methodologies to address complex business challenges in management and marketing effectively.
Master these tech tools
E-Learning
– hours
Projects/Assignments
– hours
Flipped Class/Mentoring
190 hours
Additional Practice
1010 hours
Assessment
– hours
Prerequisites
Target Audience
Candidates who have completed Higher Diploma/Advanced Diploma in Business and its related or Higher National Diploma in Business related from Pearson or Polytechnic Diploma holders in relevant studies and willing to transitioning their career into IT field, and matured candidates with relevant work experience for minimum 8 years.
Admission Prerequisite
Academic Qualification:
English Proficiency:
- Polytechnic diploma (with an entry requirement of 10 years of formal education) in Business and related subjects or
- Pearson Higher National Diploma with an overall Merit (60%) or above in a relevant subject area or
- Lithan Higher Diploma / Lithan Diploma and Advanced Diploma/ Relevant PEI qualification in Business and related
- subjects (which are deemed by the University to be equivalent to
- Level-4 / Year-1 AND Level- 5 / Year 2 of the University Course) with an entry requirement of 12 years of formal education overall Pass grade (minimum 50%) or
- Mature candidate of 30 years and above with 8 years of relevant work experience.
IELTS – 6.0 (with no elements lower than 5.5) or C6 in English at GCE “O” level or Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English or its equivalent.
Graduation Requirements
Minimum 75% attendance in all sessions during the second year part time
Should be assessed as ‘Competent (C)’ in each module
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 1
Business Ethics and Responsible Management
Session Plan Details
Explore ethical perspectives in business, questioning what constitutes ‘bad behavior’ beyond legality. Critically analyze ethical dilemmas in management, balancing societal responsibilities with performance demands. Topics include evolving social expectations, stakeholders’ obligations, and personal values in organizational contexts, fostering debate on responsible management and ethical leadership challenges amidst contemporary business pressures for sustainability and social accountability.
What You’ll Learn
- Introducing Business Ethics and Responsible Management
- Responsible business, the power to do good and looking after stakeholders
- Ethics theory -1 Mill, Smith, Kant – Trolleys and choices
- Ethics theory -1 Justice, Care and other alternatives to wigged gentlemen
- Ethical leadership
- Employability week
- Forms of responsibility
- Ethics in the supply chain
- Making decisions
- Marketing
- Ethics at work
Module 2
Sales, Advertising and PR
Session Plan Details
Explore the integral role of advertising, sales, and PR in effective marketing communications across diverse organizational sizes. Learn about various models, concepts, and strategies within the context of a comprehensive Marketing Communications degree. Emphasizing planning, strategy, media types, and ethical considerations, it aims to engage audiences, evaluate impact, and adapt to global media trends effectively.
What You’ll Learn
- Develop and demonstrate deeper, critical understanding of key concepts across Marcom and sales disciplines and integrated marketing communication theory applicable to customers (B2C and B2B) and organisations in complex situations.
Module 3
Business Management Dissertation (Part 1)
Session Plan Details
Conduct independent research on a chosen business issue with thorough literature review and empirical data collection, fostering critical analysis and practical applicability. The module includes a research proposal in Part 1, guiding the comprehensive research and recommendations that bridge academic theory with practical business solutions in Part 2.
What You’ll Learn
- What is dissertation?
- Research Areas
- Research paradigms
- Literature review
- Formulating Research Design
- Collecting primary data (Qualitative & Quantitative data)
- Quantitative Analysis -1
- Quantitative Analysis – 2
- Working with Qualitative data
- Structuring your dissertation
Module 4
Applied Corporate Strategy
Session Plan Details
Get practical insights into strategy development across various sectors including strategic positioning, competitive advantage, and business strategy evaluation, with a focus on implementation and organizational culture. Through real-life case analysis and seminars, students cultivate commercial awareness, teamwork skills, and critical thinking for addressing strategic challenges. Be prepared for final assessments focused on strategic problem-solving.
What You’ll Learn
- Tools for analyzing external business environment
- External analysis -Industry
- Organizational resources and capabilities -Part 1
- Organizational resources and capabilities -Part 1
- Corporate -level strategy
- Strategy evaluation -Part 1
- Strategy evaluation -Part 2
Module 5
Global Marketing
Session Plan Details
Be equipped with practical marketing skills crucial in a globalizing economy, emphasizing SME growth through export and cross-border partnerships. Independently craft customized marketing plans for SME CEOs, addressing real-world challenges post-EU transition. Be prepared for diverse career paths requiring expertise in international marketing, pivotal for navigating global markets and enhancing commercial opportunities.
What You’ll Learn
- Develop an in-depth knowledge of marketing in a globalizing economy and understand international operations within the context of the organisation’s strategy for growth and commercial sustainability.
Module 6
Business Management Dissertation (Part 2)
Session Plan Details
Conduct thorough literature reviews and may gather empirical data, testing their research skills. The dissertation bridges academic theory with practical business application, offering insights and recommendations relevant to both academic and business communities, fostering comprehensive understanding and problem-solving capabilities.
What You’ll Learn
- Plan how you’ll conduct a dissertation based on your own area of investigation which will consolidate their in-depth knowledge of business and management and its relationship to the wider organisation.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 1
Business Ethics and Responsible Management
Session Plan Details
Explore ethical perspectives in business, questioning what constitutes ‘bad behavior’ beyond legality. Critically analyze ethical dilemmas in management, balancing societal responsibilities with performance demands. Topics include evolving social expectations, stakeholders’ obligations, and personal values in organizational contexts, fostering debate on responsible management and ethical leadership challenges amidst contemporary business pressures for sustainability and social accountability.
What You’ll Learn
- Introducing Business Ethics and Responsible Management
- Responsible business, the power to do good and looking after stakeholders
- Ethics theory -1 Mill, Smith, Kant – Trolleys and choices
- Ethics theory -1 Justice, Care and other alternatives to wigged gentlemen
- Ethical leadership
- Employability week
- Forms of responsibility
- Ethics in the supply chain
- Making decisions
- Marketing
- Ethics at work
Module 2
Sales, Advertising and PR
Session Plan Details
Explore the integral role of advertising, sales, and PR in effective marketing communications across diverse organizational sizes. Learn about various models, concepts, and strategies within the context of a comprehensive Marketing Communications degree. Emphasizing planning, strategy, media types, and ethical considerations, it aims to engage audiences, evaluate impact, and adapt to global media trends effectively.
What You’ll Learn
- Develop and demonstrate deeper, critical understanding of key concepts across Marcom and sales disciplines and integrated marketing communication theory applicable to customers (B2C and B2B) and organisations in complex situations.
Module 3
Business Management Dissertation (Part 1)
Session Plan Details
Conduct independent research on a chosen business issue with thorough literature review and empirical data collection, fostering critical analysis and practical applicability. The module includes a research proposal in Part 1, guiding the comprehensive research and recommendations that bridge academic theory with practical business solutions in Part 2.
What You’ll Learn
- What is dissertation?
- Research Areas
- Research paradigms
- Literature review
- Formulating Research Design
- Collecting primary data (Qualitative & Quantitative data)
- Quantitative Analysis -1
- Quantitative Analysis – 2
- Working with Qualitative data
- Structuring your dissertation
Module 4
Applied Corporate Strategy
Session Plan Details
Get practical insights into strategy development across various sectors including strategic positioning, competitive advantage, and business strategy evaluation, with a focus on implementation and organizational culture. Through real-life case analysis and seminars, students cultivate commercial awareness, teamwork skills, and critical thinking for addressing strategic challenges. Be prepared for final assessments focused on strategic problem-solving.
What You’ll Learn
- Tools for analyzing external business environment
- External analysis -Industry
- Organizational resources and capabilities -Part 1
- Organizational resources and capabilities -Part 1
- Corporate -level strategy
- Strategy evaluation -Part 1
- Strategy evaluation -Part 2
Module 5
Global Marketing
Session Plan Details
Be equipped with practical marketing skills crucial in a globalizing economy, emphasizing SME growth through export and cross-border partnerships. Independently craft customized marketing plans for SME CEOs, addressing real-world challenges post-EU transition. Be prepared for diverse career paths requiring expertise in international marketing, pivotal for navigating global markets and enhancing commercial opportunities.
What You’ll Learn
- Develop an in-depth knowledge of marketing in a globalizing economy and understand international operations within the context of the organisation’s strategy for growth and commercial sustainability.
Module 6
Business Management Dissertation (Part 2)
Session Plan Details
Conduct thorough literature reviews and may gather empirical data, testing their research skills. The dissertation bridges academic theory with practical business application, offering insights and recommendations relevant to both academic and business communities, fostering comprehensive understanding and problem-solving capabilities.
What You’ll Learn
- Plan how you’ll conduct a dissertation based on your own area of investigation which will consolidate their in-depth knowledge of business and management and its relationship to the wider organisation.
Education Pathway
After meeting the graduation requirements, the candidate will be awarded a top-up degree.
Pearson BTEC International Level 3 in Digital Business
Foundation Diploma
Higher Diploma in Digital Business
Diploma
Bachelor of Science (Honours) in Business Management and Marketing (Top Up)
Bachelor’s Degree
Certification(s)
Certification(s) Earned
- Bachelor of Science (Honours) in Business Management and Marketing awarded by University of Roehampton, United Kingdom
Pricing
Course Fee
USD 5,400
Payment Plan
Tuition fee is available for full payment and installments before the start of class. Save up to 100% of your tuition fees with our income assurance scheme. For more details Contact Us.
| Bachelor of Science (Honours) in Business Management and Marketing (Top-Up) | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1-17 | USD 300 /month | |
| Total | 18 installments | USD 5,400 |
About University of Roehampton
The University of Roehampton, London, has a proud history in higher education stretching back 180 years. While still focused on its pioneering values and teaching heritage from its 19th-century collegiate roots, the University has developed a diverse curriculum that reflects London’s multicultural creative spirit. It offers a high-quality UK education experience to more than 10,000 students from 141 countries.
Known for its commitment to personalized learning and academic excellence, Roehampton offers a range of undergraduate, postgraduate, and research programs across various disciplines. With a focus on preparing students for successful careers and fulfilling lives, the university emphasizes innovative teaching methods, research-led learning, and strong community engagement. Roehampton values diversity, creativity, and critical thinking, shaping global citizens who contribute positively to society.
Learn more roehampton.ac.uk
