HED DB – Foundation Diploma
Pearson BTEC International Level 3 in Digital Business
9 months Full-time/12 months Part-time
Digital Business
Foundation Diploma
eduCLaaS/Pearson BTEC
Course Overview
The “eduCLaaS Foundation Diploma (Pearson BTEC International Level 3) in Digital Business” is a comprehensive qualification program to furnish participants with an educational achievement equivalent to that of an A-level qualification.
Acquire profound knowledge and proficiency in various domains, including innovative business creation, digital sales and marketing, social media tools, marketing analytics, digital communication, finance, and website creation.
The course not only facilitates a seamless transition for those aspiring to enroll in the Pearson BTEC Higher National Diploma in Business, but also primes individuals for progression to the eduCLaaS/Lithan Higher Diploma in Digital Business or Digital Media programs.
Create an innovative business model by applying key concepts of lean methodology.
Develop sales canvases to achieve an optimal product-market fit.
Create and manage digital marketing campaigns for selected products or brands.
Gain skills to analyze and interpret financial and accounting data accurately.
Develop actionable plans for a company’s digital transformation journey.
Master these tech tools
E-Learning
105 hours
Projects/Assignments
261 hours
Flipped Class/Mentoring
84 hours
Additional Practice
450 hours
Assessment
4 hours
Prerequisites
Target Audience
This course is ideal for candidates who want to learn the fundamentals of digital marketing and for those aspiring to enroll in a Higher Diploma in Digital Business, eventually progressing to an international Bachelor’s degree in business or business marketing. Additionally, it caters to mature candidates with relevant work experience who seek to pursue an academic pathway in digital marketing or digital business.
Admission Prerequisite
Minimum Age (Route Age):
- 16 years & above
- 22 years (mature candidate)
Academic Qualification:
English Proficiency:
- China – Standard 10
- India – Standard X, ITI Students
- Malaysia – Form 4 (10th Grade), Form 5 (11th Grade)
- Myanmar – Standard IX (Grade 10), Standard X (Grade 11 after passing Matriculation)
- Singapore – Completion of IGCSE/O level or equivalent/NITEC/Higher NITEC/ITE
IELTS 5.5 or it’s equivalent at the end of this course
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Achieve the minimum passing grade in the Pearson’s Summative Assessment of each module
Achieve the minimum passing grade in the Pearson’s Summative Assessment of each module
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 1
Innovative Business Creation
Session Plan Details
Learn about various facets of starting a business and how to improve the existing business model. Learn how to determine the buyer persona for products or services and understand the importance of selecting appropriate go-to-market channels, both for online marketing purposes as well as offline distribution, where applicable.
What You’ll Learn
- Introduction to Lean Startup Concepts
- Lean Startup Methodology: Build Measure Learn
- Define Problem & Solution
- Buyer Persona
- Unique Value Proposition
- Revenue Streams
- Channels
- Business Viability & Cost Structures
Module 2
Innovative Marketing and Sales
Session Plan Details
Develop skills for the entire sales process, emphasizing ethical practices. Learn professional sales preparation, post-sales procedures, and accurate quotation development. Use sales canvas methodology to define product market fit, identify buyer personas, design solutions, predict objections, formulate channels, and determine market viability.
What You’ll Learn
- Sales strategy & process
- Customer persona
- Customer buying journey
- Unique value proposition
- Ethical sales practices
- Post-sales processes
- Introduction to Sales Canvas
- Develop Sales Canvas
- Customer Persona and Product Market Fit
Module 3
Digital Marketing
Session Plan Details
Develop marketing skills and provide an understanding of the role of digital marketing in identifying and satisfying customers. Learn the importance of digital marketing as part of the wider marketing function and enable them to make an informed choice on the suitability of this area of marketing as an employment or training possibility.
What You’ll Learn
- Introduction to Digital Marketing
- Digital Communications
- Digital Marketing and Promotional Mix
- Understanding Social Media
- Executing Social Media Marketing
- Facebook Ads
- Landing Pages & Basic Analytics
- Fundamentals of Google Ads
- Search Ads on Google Ads
- Fundamentals of Email & Content Marketing
Module 4
Social Media Marketing & Analytics
Session Plan Details
Acquire skills in social media marketing, including strategies for LinkedIn, blogs, Instagram, and influencer marketing. Learn social listening, campaign execution, and social analytics. Gain experience with Google Analytics, user event tracking, and lifecycle reporting to derive meaningful business insights for smart decision-making.
What You’ll Learn
- Social Media Practices
- Planning a Social Media Strategy
- Social Media Content
- Social Media Listening & Influencer Marketing
- Facebook & Instagram Marketing
- LinkedIn Marketing
- Marketing on Twitter
- Other social media channels: YouTube, Snapchat, Pinterest
- Measuring and Optimizing ROI of Social Media Marketing
- Introduction and getting started with Analytics
- User Analysis, Audience Segmentation, and Lifecycle reports
Module 5
Business Communication
Session Plan Details
Learn the importance of business communication skills and their application through digital tools. Acquire advanced communication skills for digital engagement across channels like search engines, websites, social media, and email. Develop expertise in visual design for compelling content and writing with embedded keywords for optimized search results.
What You’ll Learn
- Foundation in Visual Communication
- Fundamentals of Graphics and Publishing Production
- User Interface Design (UI)
- Customer Experience Design (CX)
- Corporate Communication
- Professional Speaking
- Designing and Implementing a Promotional Campaign
- Digital Communication Stratégies
- Managing Communication Project
- Intercultural Communication
- Writing to inform and Persuade
- Writing for the web
Module 6
Business Finance & Accounting
Session Plan Details
Develop skills to analyze and interpret financial data, assess business financial health, and suggest performance improvements. Learn to prepare and analyze cash flow forecasts, break-even analyses, income statements, and financial position statements. Understand basic accounting concepts essential for every business, focusing on profitability, efficiency, and liquidity.
What You’ll Learn
- Business finance introduction
- Sources of finance & revenue
- Cash flow statement and forecast
- Break-even anaylsis
- Financial risk
- Financial performance report
- Business finance introduction
- Accounting Process
- Accounting Cycle
- Cash and Bank Payments
- Depreciation
- Annual Accounts
Module 7
Website Development
Session Plan Details
Learn to use WordPress for website development, including planning content, designing user interfaces, and aligning design with customer objectives. Develop an end-to-end website, integrate plugins, test changes, and perform ongoing maintenance. Ensure a secure and reliable online presence through regular backups and security measures.
What You’ll Learn
- Introduction and set up of a WordPress website
- Website Strategy & Planning
- Website Design
- Website Content Development
- Developing a website using WordPress
- Extending website capabilities
- Test and Launch phase
- Maintaining a WordPress Website
Module 8
Digital Business Implementation Project
Session Plan Details
Create action plans for small and medium enterprises digital transformation. Learn to formulate strategies using Industry Transformation Maps, build innovative digital business models, develop workforce upskilling plans, and create comprehensive digital transformation plans, incorporating insights from Peer2Peer reviews and thorough assessments to ensure effectiveness and alignment with goals.
What You’ll Learn
- Digital Transformation Planning
- Tech Enabled Operations
- Design a Secured Digital Workplace
- Digital Trends, Business Innovation and Lean Canvas
- Industry Transformation Maps (ITMs)
- Industry Digital Plan (IDP)
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 1
Innovative Business Creation
Session Plan Details
Learn about various facets of starting a business and how to improve the existing business model. Learn how to determine the buyer persona for products or services and understand the importance of selecting appropriate go-to-market channels, both for online marketing purposes as well as offline distribution, where applicable.
What You’ll Learn
- Introduction to Lean Startup Concepts
- Lean Startup Methodology: Build Measure Learn
- Define Problem & Solution
- Buyer Persona
- Unique Value Proposition
- Revenue Streams
- Channels
- Business Viability & Cost Structures
Module 2
Innovative Marketing and Sales
Session Plan Details
Develop skills for the entire sales process, emphasizing ethical practices. Learn professional sales preparation, post-sales procedures, and accurate quotation development. Use sales canvas methodology to define product market fit, identify buyer personas, design solutions, predict objections, formulate channels, and determine market viability.
What You’ll Learn
- Sales strategy & process
- Customer persona
- Customer buying journey
- Unique value proposition
- Ethical sales practices
- Post-sales processes
- Introduction to Sales Canvas
- Develop Sales Canvas
- Customer Persona and Product Market Fit
Module 3
Digital Marketing
Session Plan Details
Develop marketing skills and provide an understanding of the role of digital marketing in identifying and satisfying customers. Learn the importance of digital marketing as part of the wider marketing function and enable them to make an informed choice on the suitability of this area of marketing as an employment or training possibility.
What You’ll Learn
- Introduction to Digital Marketing
- Digital Communications
- Digital Marketing and Promotional Mix
- Understanding Social Media
- Executing Social Media Marketing
- Facebook Ads
- Landing Pages & Basic Analytics
- Fundamentals of Google Ads
- Search Ads on Google Ads
- Fundamentals of Email & Content Marketing
Module 4
Social Media Marketing & Analytics
Session Plan Details
Acquire skills in social media marketing, including strategies for LinkedIn, blogs, Instagram, and influencer marketing. Learn social listening, campaign execution, and social analytics. Gain experience with Google Analytics, user event tracking, and lifecycle reporting to derive meaningful business insights for smart decision-making.
What You’ll Learn
- Social Media Practices
- Planning a Social Media Strategy
- Social Media Content
- Social Media Listening & Influencer Marketing
- Facebook & Instagram Marketing
- LinkedIn Marketing
- Marketing on Twitter
- Other social media channels: YouTube, Snapchat, Pinterest
- Measuring and Optimizing ROI of Social Media Marketing
- Introduction and getting started with Analytics
- User Analysis, Audience Segmentation, and Lifecycle reports
Module 5
Business Communication
Session Plan Details
Learn the importance of business communication skills and their application through digital tools. Acquire advanced communication skills for digital engagement across channels like search engines, websites, social media, and email. Develop expertise in visual design for compelling content and writing with embedded keywords for optimized search results.
What You’ll Learn
- Foundation in Visual Communication
- Fundamentals of Graphics and Publishing Production
- User Interface Design (UI)
- Customer Experience Design (CX)
- Corporate Communication
- Professional Speaking
- Designing and Implementing a Promotional Campaign
- Digital Communication Stratégies
- Managing Communication Project
- Intercultural Communication
- Writing to inform and Persuade
- Writing for the web
Module 6
Business Finance & Accounting
Session Plan Details
Develop skills to analyze and interpret financial data, assess business financial health, and suggest performance improvements. Learn to prepare and analyze cash flow forecasts, break-even analyses, income statements, and financial position statements. Understand basic accounting concepts essential for every business, focusing on profitability, efficiency, and liquidity.
What You’ll Learn
- Business finance introduction
- Sources of finance & revenue
- Cash flow statement and forecast
- Break-even anaylsis
- Financial risk
- Financial performance report
- Business finance introduction
- Accounting Process
- Accounting Cycle
- Cash and Bank Payments
- Depreciation
- Annual Accounts
Module 7
Website Development
Session Plan Details
Learn to use WordPress for website development, including planning content, designing user interfaces, and aligning design with customer objectives. Develop an end-to-end website, integrate plugins, test changes, and perform ongoing maintenance. Ensure a secure and reliable online presence through regular backups and security measures.
What You’ll Learn
- Introduction and set up of a WordPress website
- Website Strategy & Planning
- Website Design
- Website Content Development
- Developing a website using WordPress
- Extending website capabilities
- Test and Launch phase
- Maintaining a WordPress Website
Module 8
Digital Business Implementation Project
Session Plan Details
Create action plans for small and medium enterprises digital transformation. Learn to formulate strategies using Industry Transformation Maps, build innovative digital business models, develop workforce upskilling plans, and create comprehensive digital transformation plans, incorporating insights from Peer2Peer reviews and thorough assessments to ensure effectiveness and alignment with goals.
What You’ll Learn
- Digital Transformation Planning
- Tech Enabled Operations
- Design a Secured Digital Workplace
- Digital Trends, Business Innovation and Lean Canvas
- Industry Transformation Maps (ITMs)
- Industry Digital Plan (IDP)
Education Pathway
The Foundation Diploma (Pearson BTEC International Level 3) in Digital Business makes you eligible for a ‘Higher Diploma in Digital Business’ awarded by Lithan Academy.
Pearson BTEC International Level 3 in Digital Business
Foundation Diploma
Higher Diploma in Digital Business
Diploma
Bachelor of Digital Business
Bachelor’s Degree
Certification(s)
Certification(s) Earned
- Pearson BTEC International Level 3 in Digital Business awarded by eduCLaaS (Pearson BTEC)
Pricing
Course Fee
USD 1,800
Payment Plan
Tuition fee is available for full payment and installments before the start of class. Save up to 100% of your tuition fees with our income assurance scheme. For more details Contact Us.
| Pearson BTEC International Level 3 in Digital Business | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1-9 | USD 200 /month | |
| Total | 9 installments | USD 1,800 |
About Pearson
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Pearson provides learning materials, technologies, world class qualifications, assessments and services to teachers and students in order to help people everywhere aim higher and fulfil their true potential.
In the UK, Pearson is the largest awarding organisation offering academic and vocational qualifications that are globally recognised and benchmarked, with educational excellence rooted in names like Edexcel, BTEC, including BTEC Higher Nationals, and LCCI. Pearson are driving innovation through digital products such as ResultsPlus, and supporting skills and employability for progression in study, work and life.
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