Professional Diploma in Digital Marketing Implementation
Professional Diploma in Digital Marketing Implementation
16 weeks Part-time
Digital Marketing
Professional Diploma
eduCLaaS
Course Overview
The “Professional Diploma in Digital Marketing Implementation” course equips learners to gain skills for roles such as digital marketing manager, social media strategist, and SEO specialist.
Through four comprehensive modules, learners master sales techniques, AI applications in marketing, agile methodologies, and create a comprehensive digital marketing strategy. Graduates will have a strong portfolio and practical experience for the competitive job market.
Develop strategic solution sales plans tailored to business objectives, optimizing marketing efforts and achieving organizational goals.
Apply generative AI techniques for personalized content creation and predictive analytics, enhancing marketing precision and customer engagement.
Implement Agile Project Management principles to streamline workflows, fostering collaboration and adaptability in dynamic marketing environments.
Utilize digital tools effectively to execute successful marketing campaigns, driving measurable results and maximizing ROI.
Design comprehensive digital marketing strategies, integrating analysis, planning, and execution from inception to successful implementation.
Master these tech tools
E-Learning
42 hours
42 hours
Projects/Assignments
102 hours
102 hours
Flipped Class/Mentoring
42 hours
42 hours
Additional Practice
54 hours
54 hours
Assessment
2 hours
2 hours
Prerequisites
Target Audience
Candidates must have a minimum of an O level or its equivalent. Those with qualifications less than an O level will be considered on a case-by-case basis. Candidates who have completed eduCLaaS Professional Certificate in Digital Marketing course. This course is ideal for candidates who wish to acquire digital marketing implementation skills.
Admission Prerequisite
Academic Qualification:
IELTS 6.5 or its equivalent.
- Minimum O level or its equivalent with minimum 2 years of experience in Digital Marketing and its related job roles
- eduCLaaS Professional Certificate in Digital Marketing
IELTS 6.5 or its equivalent.
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Minimum pass grade in the summative assessment of each module
Minimum pass grade in the summative assessment of each module
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 1
Solution Sales
Session Plan Details
Master the essentials of product marketing. Learn segmentation, targeting, and positioning strategies, develop product-market fit, create a solution sales canvas, and understand the sales and marketing funnel for effective lead qualification, closing, and post-conversion phases.
What You’ll Learn
- Segmentation, Targeting, Positioning and Product Market Fit
- Develop a Solution Sales Canvas
- Sales & Marketing Funnel – Discovery & Prospecting Phase
- Sales & Marketing Funnel – Lead Qualification & Solution Phase
- Sales & Marketing Funnel – Closing & Post Conversion Phase
Module 2
Generative AI
Session Plan Details
Explore the applications of generative AI models like OpenAI and ChatGPT in digital marketing. Learn various use cases for research, content generation, and business productivity. Gain hands-on experience in building ChatBots using tools like Microsoft Virtual Assistant.
What You’ll Learn
- Introduction to Generative AI Models
- Introduction to OpenAI & Application of ChatGPT
- ChatGPT Use Cases for Research & Content Generation
- ChatGPT Use Cases for Business Productivity
- Building a ChatBot – Microsoft Virtual Assistant
Module 3
Agile Project Management (Implementation)
Session Plan Details
Acquire skills in agile project management methodologies. Learn Scrum framework for project execution, build agile teams for collaboration, and implement agile planning to effectively manage digital marketing projects with flexibility and adaptability.
What You’ll Learn
- Agile Project Management and Project Management using Scrum
- Building a Scrum Team and Scrum Planning & Implementation
- Case Study 1 – About Product Team Implementing Scrum
- Case Study 2 – Implementation of Scrum
- Case Study 3 – Org Structure / Team Structure
Module 4
Capstone Project – Digital Marketing and Implementation
Session Plan Details
Apply knowledge and skills acquired throughout the course in a comprehensive capstone project. Review and optimize digital marketing plans, search ads, social media campaigns, content marketing strategies, SEO activities, and website optimizations. Develop and execute automated marketing campaigns, product marketing strategies, and apply agile methodologies to real-world marketing projects.
What You’ll Learn
- Application of digital marketing strategies
- Optimization of marketing plans and campaigns
- Development and execution of automated campaigns
- Implementation of product marketing strategies
- Application of agile methodologies
Module 1
Module 2
Module 3
Module 4
Module 1
Solution Sales
Session Plan Details
Master the essentials of product marketing. Learn segmentation, targeting, and positioning strategies, develop product-market fit, create a solution sales canvas, and understand the sales and marketing funnel for effective lead qualification, closing, and post-conversion phases.
What You’ll Learn
- Segmentation, Targeting, Positioning and Product Market Fit
- Develop a Solution Sales Canvas
- Sales & Marketing Funnel – Discovery & Prospecting Phase
- Sales & Marketing Funnel – Lead Qualification & Solution Phase
- Sales & Marketing Funnel – Closing & Post Conversion Phase
Module 2
Generative AI
Session Plan Details
Explore the applications of generative AI models like OpenAI and ChatGPT in digital marketing. Learn various use cases for research, content generation, and business productivity. Gain hands-on experience in building ChatBots using tools like Microsoft Virtual Assistant.
What You’ll Learn
- Introduction to Generative AI Models
- Introduction to OpenAI & Application of ChatGPT
- ChatGPT Use Cases for Research & Content Generation
- ChatGPT Use Cases for Business Productivity
- Building a ChatBot – Microsoft Virtual Assistant
Module 3
Agile Project Management (Implementation)
Session Plan Details
Acquire skills in agile project management methodologies. Learn Scrum framework for project execution, build agile teams for collaboration, and implement agile planning to effectively manage digital marketing projects with flexibility and adaptability.
What You’ll Learn
- Agile Project Management and Project Management using Scrum
- Building a Scrum Team and Scrum Planning & Implementation
- Case Study 1 – About Product Team Implementing Scrum
- Case Study 2 – Implementation of Scrum
- Case Study 3 – Org Structure / Team Structure
Module 4
Capstone Project – Digital Marketing and Implementation
Session Plan Details
Apply knowledge and skills acquired throughout the course in a comprehensive capstone project. Review and optimize digital marketing plans, search ads, social media campaigns, content marketing strategies, SEO activities, and website optimizations. Develop and execute automated marketing campaigns, product marketing strategies, and apply agile methodologies to real-world marketing projects.
What You’ll Learn
- Application of digital marketing strategies
- Optimization of marketing plans and campaigns
- Development and execution of automated campaigns
- Implementation of product marketing strategies
- Application of agile methodologies
Flexible Learning Pathway
The Professional Certificate in Digital Marketing makes you eligible for a ‘Professional Diploma in Digital Marketing Implementation’ awarded by eduCLaaS.
Professional Certificate in Digital Marketing
Professional Certificate
Professional Diploma in Digital Marketing Implementation
Professional Diploma
Master in Digital Marketing
Master’s Degree
Certification(s)
Certification(s) Earned
- Professional Diploma in Digital Marketing Implementation awarded by eduCLaaS
- Professional Scrum Master™ I Certification*
- Inbound Sales Certification – Hubspot*
*Taking this certification is not mandatory. However, if the learner wishes to pursue it, they need to register for the examination after paying the necessary fees wherever it is applicable. Please note some certification is free. You can find out from the respective website about this info.
Pricing
Course Fee
USD 3,000
Payment Plan
Tuition fee is available for full payment and installments before the start of class. For more details Contact Us.
| Professional Diploma in Digital Marketing Implementation | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1 | USD 1,050 | |
| Month 2-4 | USD 150 /month | |
| Month 5 | USD 1,050 | |
| Month 6-8 | USD 150 /month | |
| Total | 8 installments | USD 3,000 |
About eduCLaaS
eduCLaaS is a Pan-Asia Digital Learning and Talent Platform which aims to deliver talent and enterprise growth with CLaaS® for inclusive digital economy transformation. We connect higher education students, working adults, enterprises, employers, and post-secondary institutions for digital upskilling, digital career induction, and digital workforce development.
CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy and blended work2learn journey. eduCLaaS, with a network of 100+ campuses, has served over 50,000+ learners, and 2000+ enterprises across Asia with CLaaS®.
CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. eduCLaas as the subsidiary of Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. We are EduTrust certified by the Committee for Private Education (CPE) and a Centre for Continuous Education and Training (CET) appointed by SkillsFuture (SSG) Singapore. We are also an accredited international training center for Pearson UK.
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