LLL DS-Prof. Diploma
Professional Diploma in Digital Marketing Implementation
16 weeks Part-time
Digital Marketing
Professional Diploma
eduCLaaS
Course Overview
The “Professional Diploma in Digital Marketing Implementation” course equips learners to gain skills for roles such as digital marketing manager, social media strategist, and SEO specialist.
Through four comprehensive modules, learners master sales techniques, AI applications in marketing, agile methodologies, and create a comprehensive digital marketing strategy. Graduates will have a strong portfolio and practical experience for the competitive job market.
Develop strategic solution sales plans tailored to business objectives, optimizing marketing efforts and achieving organizational goals.
Apply generative AI techniques for personalized content creation and predictive analytics, enhancing marketing precision and customer engagement.
Implement Agile Project Management principles to streamline workflows, fostering collaboration and adaptability in dynamic marketing environments.
Utilize digital tools effectively to execute successful marketing campaigns, driving measurable results and maximizing ROI.
Design comprehensive digital marketing strategies, integrating analysis, planning, and execution from inception to successful implementation.
Master these tech tools
E-Learning
42 hours
42 hours
Projects/Assignments
102 hours
102 hours
Flipped Class/Mentoring
42 hours
42 hours
Additional Practice
54 hours
54 hours
Assessment
2 hours
2 hours
Prerequisites
Target Audience
Candidates must have a minimum of an O level or its equivalent. Those with qualifications less than an O level will be considered on a case-by-case basis. Candidates who have completed eduCLaaS Professional Certificate in Digital Marketing course. This course is ideal for candidates who wish to acquire digital marketing implementation skills.
Admission Prerequisite
Academic Qualification:
IELTS 6.5 or its equivalent.
- Minimum O level or its equivalent with minimum 2 years of experience in Digital Marketing and its related job roles
- eduCLaaS Professional Certificate in Digital Marketing
IELTS 6.5 or its equivalent.
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Minimum pass grade in the summative assessment of each module
Minimum pass grade in the summative assessment of each module
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 1
Solution Sales
Session Plan Details
Master the essentials of product marketing. Learn segmentation, targeting, and positioning strategies, develop product-market fit, create a solution sales canvas, and understand the sales and marketing funnel for effective lead qualification, closing, and post-conversion phases.
What You’ll Learn
- Segmentation, Targeting, Positioning and Product Market Fit
- Develop a Solution Sales Canvas
- Sales & Marketing Funnel – Discovery & Prospecting Phase
- Sales & Marketing Funnel – Lead Qualification & Solution Phase
- Sales & Marketing Funnel – Closing & Post Conversion Phase
Module 2
Generative AI
Session Plan Details
Explore the applications of generative AI models like OpenAI and ChatGPT in digital marketing. Learn various use cases for research, content generation, and business productivity. Gain hands-on experience in building ChatBots using tools like Microsoft Virtual Assistant.
What You’ll Learn
- Introduction to Generative AI Models
- Introduction to OpenAI & Application of ChatGPT
- ChatGPT Use Cases for Research & Content Generation
- ChatGPT Use Cases for Business Productivity
- Building a ChatBot – Microsoft Virtual Assistant
Module 3
Agile Project Management (Implementation)
Session Plan Details
Acquire skills in agile project management methodologies. Learn Scrum framework for project execution, build agile teams for collaboration, and implement agile planning to effectively manage digital marketing projects with flexibility and adaptability.
What You’ll Learn
- Agile Project Management and Project Management using Scrum
- Building a Scrum Team and Scrum Planning & Implementation
- Case Study 1 – About Product Team Implementing Scrum
- Case Study 2 – Implementation of Scrum
- Case Study 3 – Org Structure / Team Structure
Module 4
Capstone Project – Digital Marketing and Implementation
Session Plan Details
Apply knowledge and skills acquired throughout the course in a comprehensive capstone project. Review and optimize digital marketing plans, search ads, social media campaigns, content marketing strategies, SEO activities, and website optimizations. Develop and execute automated marketing campaigns, product marketing strategies, and apply agile methodologies to real-world marketing projects.
What You’ll Learn
- Application of digital marketing strategies
- Optimization of marketing plans and campaigns
- Development and execution of automated campaigns
- Implementation of product marketing strategies
- Application of agile methodologies
Module 1
Module 2
Module 3
Module 4
Module 1
Solution Sales
Session Plan Details
Master the essentials of product marketing. Learn segmentation, targeting, and positioning strategies, develop product-market fit, create a solution sales canvas, and understand the sales and marketing funnel for effective lead qualification, closing, and post-conversion phases.
What You’ll Learn
- Segmentation, Targeting, Positioning and Product Market Fit
- Develop a Solution Sales Canvas
- Sales & Marketing Funnel – Discovery & Prospecting Phase
- Sales & Marketing Funnel – Lead Qualification & Solution Phase
- Sales & Marketing Funnel – Closing & Post Conversion Phase
Module 2
Generative AI
Session Plan Details
Explore the applications of generative AI models like OpenAI and ChatGPT in digital marketing. Learn various use cases for research, content generation, and business productivity. Gain hands-on experience in building ChatBots using tools like Microsoft Virtual Assistant.
What You’ll Learn
- Introduction to Generative AI Models
- Introduction to OpenAI & Application of ChatGPT
- ChatGPT Use Cases for Research & Content Generation
- ChatGPT Use Cases for Business Productivity
- Building a ChatBot – Microsoft Virtual Assistant
Module 3
Agile Project Management (Implementation)
Session Plan Details
Acquire skills in agile project management methodologies. Learn Scrum framework for project execution, build agile teams for collaboration, and implement agile planning to effectively manage digital marketing projects with flexibility and adaptability.
What You’ll Learn
- Agile Project Management and Project Management using Scrum
- Building a Scrum Team and Scrum Planning & Implementation
- Case Study 1 – About Product Team Implementing Scrum
- Case Study 2 – Implementation of Scrum
- Case Study 3 – Org Structure / Team Structure
Module 4
Capstone Project – Digital Marketing and Implementation
Session Plan Details
Apply knowledge and skills acquired throughout the course in a comprehensive capstone project. Review and optimize digital marketing plans, search ads, social media campaigns, content marketing strategies, SEO activities, and website optimizations. Develop and execute automated marketing campaigns, product marketing strategies, and apply agile methodologies to real-world marketing projects.
What You’ll Learn
- Application of digital marketing strategies
- Optimization of marketing plans and campaigns
- Development and execution of automated campaigns
- Implementation of product marketing strategies
- Application of agile methodologies
Module 1
Module 2
Module 1
Digital Marketing
The “Digital Marketing” module equips learners with a comprehensive understanding of various aspects
of digital marketing. Through a series of learning units, learners will develop the knowledge and skills
necessary to thrive in the digital marketing landscape. They will explore the process of creating effective
online strategies, master the fundamentals of Google Ads, delve into social media marketing using
Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email
marketing.
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in realworld scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in realworld scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
Instructional Units:
- Creating Online strategies
- Google Ads foundation
- Social media marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Email marketing
Module 2
Capstone Project –
Digital Marketing
The “Capstone Project Digital Marketing” module serves as the culmination of the Basic Digital
Marketing module topics, allowing learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate
their expertise in devising and implementing an integrated digital marketing strategy.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
Instructional Units:
- Identify Product, User Persona
- User Stories, Product Backlog
- Sprint Planning
- User Requirements
- Project Design & Architecture
- Project Planning
Flexible Learning Pathway
The Professional Certificate in Digital Marketing makes you eligible for a ‘Professional Diploma in Digital Marketing Implementation’ awarded by eduCLaaS.
Professional Certificate in Digital Marketing
Professional Certificate
Professional Diploma in Digital Marketing Implementation
Professional Diploma
Master in Digital Marketing
Master’s Degree
Certification(s)
Certification(s) Earned
- Professional Diploma in Digital Marketing Implementation awarded by eduCLaaS
- Professional Scrum Master™ I Certification*
- Inbound Sales Certification – Hubspot*
*Taking this certification is not mandatory. However, if the learner wishes to pursue it, they need to register for the examination after paying the necessary fees wherever it is applicable. Please note some certification is free. You can find out from the respective website about this info.
Pricing
Course Fee
USD 2,000
Payment Plan
Tuition fee is available for full payment and installments before the start of class. For more details Contact Us.
| Professional Diploma in Digital Marketing Implementation | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1 | USD 1,050 | |
| Month 2-4 | USD 150 /month | |
| Month 5 | USD 1,050 | |
| Month 6-8 | USD 150 /month | |
| Total | 8 installments | USD 3,000 |
About eduCLaaS
eduCLaaS is a Pan-Asia Digital Learning and Talent Platform which aims to deliver talent and enterprise growth with CLaaS® for inclusive digital economy transformation. We connect higher education students, working adults, enterprises, employers, and post-secondary institutions for digital upskilling, digital career induction, and digital workforce development.
CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy and blended work2learn journey. eduCLaaS, with a network of 100+ campuses, has served over 50,000+ learners, and 2000+ enterprises across Asia with CLaaS®.
CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. eduCLaas as the subsidiary of Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. We are EduTrust certified by the Committee for Private Education (CPE) and a Centre for Continuous Education and Training (CET) appointed by SkillsFuture (SSG) Singapore. We are also an accredited international training center for Pearson UK.
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