DM-Prof. Certificate
Professional Certificate in Digital Marketing
16 weeks Part-time
Digital Marketing
Professional Certificate
eduCLaaS
Course Overview
The “Professional Certificate in Digital Marketing” course equips learners with vital knowledge and skills in digital marketing, content creation, marketing automation, CRM, and omni-commerce campaigns.
Through four comprehensive modules, learners master strategies in Google Ads, SEO, social media, and HubSpot CRM. Practical projects ensure readiness to execute impactful marketing campaigns, engage audiences, and optimize data-driven strategies for significant business results.
Graduates emerge as proficient digital marketers capable of driving effective campaigns and fostering meaningful brand relationships.
Understand fundamental strategies and concepts crucial for successful digital marketing campaigns.
Learn the importance of content marketing and creating impactful multimedia content for digital campaigns.
Utilize marketing automation and CRM tools to enhance workflows and customer relationships.
Develop and implement omni-commerce campaigns across multiple channels for maximum reach and effectiveness.
Evaluate campaign performance through data analysis and metrics, making informed decisions to improve results.
Master these tech tools
E-Learning
48 hours
Projects/Assignments
96 hours
Flipped Class/Mentoring
48 hours
Additional Practice
48 hours
Assessment
2 hours
Prerequisites
Target Audience
Candidates must have a minimum of an O level or its equivalent. Those with qualifications less than an O level will be considered on a case-by-case basis. This course is ideal for candidates who wish to acquire digital marketing skills.
Admission Prerequisite
Academic Qualification:
IELTS 5.5 or its equivalent
- Minimum O level or its equivalent
IELTS 5.5 or its equivalent
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Minimum pass grade in the summative assessment of each module
Minimum pass grade in the summative assessment of each module
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 1
Digital Marketing
Session Plan Details
Develop your skills in crafting impactful online strategies aligned with organizational goals, optimizing Google Ads for optimal campaign outcomes, excelling in Facebook Ads for enhanced brand engagement, mastering SEO techniques for improved website visibility, and implementing effective email marketing campaigns for successful lead conversion.
What You’ll Learn
- Google Ads foundation
- Social media marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Web Analytics
- Email marketing
Module 2
Content Marketing and Video
Session Plan Details
Master content marketing success by learning to develop strategic content plans, create compelling multimedia content, design user-friendly WordPress websites, and produce engaging videos. Practical projects will reinforce learning, enabling learners to effectively engage audiences and make significant contributions in the dynamic field of content marketing.
What You’ll Learn
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video production
Module 3
Marketing Automation and CRM Applications
Session Plan Details
Gain proficiency in HubSpot CRM by exploring its features, including contact management and sales pipeline optimization. Learn to integrate marketing tools, manage leads efficiently, and handle customer support effectively. Organize contacts, manage deals, track leads, and provide excellent customer service within HubSpot CRM.
What You’ll Learn
- Introduction to Marketing Automation
- Customer Relationship Management (CRM) Fundamentals
- User journey Mapping
- Integrating Marketing Automation with CRM
- Measuring and Optimizing Marketing Automation and CRM
Module 4
Omni Commerce Campaign
Session Plan Details
Achieve mastery in omni-commerce campaigns by executing diverse tasks such as integrated campaign management, content creation, lead nurturing, website design, and video production. Develop expertise in strategic content planning, audience engagement, and lead conversion. Be prepared for real-world scenarios, empowering them to drive significant results through effective omni-commerce campaigns.
What You’ll Learn
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Module 1
Module 2
Module 3
Module 4
Module 1
Digital Marketing
Session Plan Details
Develop your skills in crafting impactful online strategies aligned with organizational goals, optimizing Google Ads for optimal campaign outcomes, excelling in Facebook Ads for enhanced brand engagement, mastering SEO techniques for improved website visibility, and implementing effective email marketing campaigns for successful lead conversion.
What You’ll Learn
- Google Ads foundation
- Social media marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Web Analytics
- Email marketing
Module 2
Content Marketing and Video
Session Plan Details
Master content marketing success by learning to develop strategic content plans, create compelling multimedia content, design user-friendly WordPress websites, and produce engaging videos. Practical projects will reinforce learning, enabling learners to effectively engage audiences and make significant contributions in the dynamic field of content marketing.
What You’ll Learn
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video production
Module 3
Marketing Automation and CRM Applications
Session Plan Details
Gain proficiency in HubSpot CRM by exploring its features, including contact management and sales pipeline optimization. Learn to integrate marketing tools, manage leads efficiently, and handle customer support effectively. Practical projects will ensure learners can organize contacts, manage deals, track leads, and provide excellent customer service within HubSpot CRM.
What You’ll Learn
- Introduction to Marketing Automation
- Customer Relationship Management (CRM) Fundamentals
- User journey Mapping
- Integrating Marketing Automation with CRM
- Measuring and Optimizing Marketing Automation and CRM
Module 4
Omni Commerce Campaign
Session Plan Details
Achieve mastery in omni-commerce campaigns by executing diverse tasks such as integrated campaign management, content creation, lead nurturing, website design, and video production. Develop expertise in strategic content planning, audience engagement, and lead conversion. Be prepared for real-world scenarios, empowering them to drive significant results through effective omni-commerce campaigns.
What You’ll Learn
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Flexible Learning Pathway
The Professional Certificate in Digital Marketing makes you eligible for a ‘Professional Diploma in Digital Marketing Implementation’ awarded by eduCLaaS.
Professional Certificate in Digital Marketing
Professional Certificate
Professional Diploma in Digital Marketing
Professional Diploma
Master in Digital Marketing
Master’s Degree
Certification(s)
Certification(s) Earned
- Professional Certificate in Digital Marketing awarded by eduCLaaS
- Google Ads Search Certification*
- Digital Marketing Associate Certification- Google*
- Digital Advertising 101: How to Develop a Winning Online Advertising Strategy – Hubspot*
- Digital Marketing Course – Hubspot*
- Email Marketing Course -Hubspot*
- Google Analytics Certification*
- Hubspot Marketing Software Certification*
- Hubspot Sales Software Certification*
*Taking this certification is not mandatory. However, if the learner wishes to pursue it, they need to register for the examination after paying the necessary fees wherever it is applicable. Please note some certification is free. You can find out from the respective website about this info.
Pricing
Course Fee
USD 2,000
Payment Plan
Tuition fee is available for full payment and installments before the start of class. For more details Contact Us.
| Professional Certificate in Digital Marketing | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1 | USD 1,250 | |
| Month 2-4 | USD 250 /month | |
| Total | 4 installments | USD 2,000 |
About eduCLaaS
eduCLaaS is a Pan-Asia Digital Learning and Talent Platform which aims to deliver talent and enterprise growth with CLaaS® for inclusive digital economy transformation. We connect higher education students, working adults, enterprises, employers, and post-secondary institutions for digital upskilling, digital career induction, and digital workforce development.
CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy and blended work2learn journey. eduCLaaS, with a network of 100+ campuses, has served over 50,000+ learners, and 2000+ enterprises across Asia with CLaaS®.
CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. eduCLaas as the subsidiary of Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. We are EduTrust certified by the Committee for Private Education (CPE) and a Centre for Continuous Education and Training (CET) appointed by SkillsFuture (SSG) Singapore. We are also an accredited international training center for Pearson UK.
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