HED DB Higher Diploma
Higher Diploma in Digital Business
12 months Full-time
Digital Business
Higher Diploma
Lithan Academy
Course Overview
The “Higher Diploma in Digital Business” is a comprehensive two-year work-study program that combines bootcamps, apprenticeships, and part-time studies.
It covers essential digital marketing topics like Google Ads, SEO, social media marketing, web analytics, and email marketing. Modules include content marketing, video production, marketing automation, CRM, omni-channel campaigns, entrepreneurship, generative AI, and agile project management. Gain hands-on experience through industry projects and data analytics, preparing for careers such as digital marketing manager, social media strategist, and SEO specialist.
Develop and execute impactful digital marketing campaigns, including SEO optimization for enhanced online visibility.
Master WordPress to create engaging websites and compelling content that strengthens brand identity and audience engagement.
Implement advanced marketing automation and CRM integration to streamline workflows and enhance customer interactions.
Strategize and optimize omni-channel marketing initiatives to deliver cohesive customer experiences across multiple platforms.
Utilize agile project management principles to lead teams effectively, ensuring efficient communication and successful marketing project outcomes.
Master these tech tools
E-Learning
220 hours
Projects/Assignments
630 hours
Flipped Class/Mentoring
110 hours
Additional Practice
1220 hours
Assessment
6 hours
Prerequisites
Target Audience
Candidates who have completed GCE A level or its equivalent, those with a Foundation Diploma in Business, IT, or related fields seeking university bachelor’s degrees, and mature candidates with relevant work experience aspiring to attain a bachelor’s degree. It provides a pathway for diverse individuals looking to further their education and career prospects in various fields of study.
Admission Prerequisite
Academic Qualification:
English Proficiency:
- Minimum 1 credit in (Credit in English) GCE A level or its equivalent
- Foundation Diploma in Business, IT, or its related. This must be secured through 9 months full-time or 12-month part-time course. If the duration of the course is less than this, they are not eligible.
- Polytechnic Diploma in Business or Management will be considered on a case-to-case basis
- Matured candidates with relevant experience for minimum of 8 years and above will be considered on a case-to-case basis.
IELTS 5.5 or its equivalent or candidate who has completed school education in English as medium of instruction
Graduation Requirements
Minimum 90 % attendance in all sessions during the first year bootcamp
Minimum 75% attendance in all sessions during the second year part time
Minimum pass grade in the summative assessment of each module.
Minimum 75% attendance in all sessions during the second year part time
Minimum pass grade in the summative assessment of each module.
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10
Module 11
Module 12
Module 1
Digital Marketing
Session Plan Details
Be equipped with essential skills in creating impactful online strategies, mastering Google Ads, Facebook Ads, SEO, and email marketing. Through hands-on projects, you can gain practical expertise to optimize campaigns, drive website traffic, enhance brand visibility, and achieve marketing goals, preparing you for thriving careers in digital marketing.
What You’ll Learn
- Social Media Marketing with Facebook
- Google Ads Foundation
- Search Engine Optimization (SEO)
- Web Analytics
- Email Marketing
Module 2
Content Marketing and Video
Session Plan Details
You’ll learn how to create compelling content, craft engaging email sequences, design stunning websites with WordPress, and produce captivating videos. With hands-on projects, you’ll develop practical skills to build strong brand identities, connect with audiences, and confidently execute effective content marketing strategies.
What You’ll Learn
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video Production
Module 3
Marketing Automation & CRM Apps
Session Plan Details
In this module, you’ll master organizing contacts, managing sales pipelines, integrating marketing tools, and delivering exceptional customer support. Through hands-on projects, you’ll gain practical skills to optimize HubSpot CRM for lead tracking, deal management, and streamlined customer interactions, preparing you for success in CRM-driven roles.
What You’ll Learn
- Introduction to HubSpot CRM
- Managing your contact with CRM
- Sales Pipeline and Deal Management
- Marketing Integration and Lead Management
- Customer Support and service management
Module 4
Omni Commerce Campaign
Session Plan Details
In this module, you’ll learn to analyze consumer behavior, create seamless omni channel strategies, integrate marketing technologies, and leverage data analytics. Through hands-on projects, you’ll gain the skills to execute impactful campaigns, enhance customer engagement, and drive business growth with data-driven, customer-centric marketing approaches.
What You’ll Learn
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Module 5
Marketing Venture Creation
Session Plan Details
Master Lean Startup practices, problem-solving, crafting unique value propositions, and assessing business viability. Through hands-on projects, you’ll build a startup plan, develop marketing strategies, and learn to scale ventures, equipping you with essential skills to confidently create and grow innovative businesses.
What You’ll Learn
- Lean Startup Methodology & Lean Canvas
- Problem and Solution
- Unique Value Proposition & Revenue Model
- Business Viability and Cost Structures
- Marketing Channels and Scaling up
Module 6
Solution sales
Session Plan Details
This module will help you be skilled creating sales strategies, building customer personas, validating product-market fit, and refining discovery and closure techniques. Through hands-on projects, you’ll develop practical skills for after-sales engagement, customer satisfaction, and long-term relationships, equipping you to excel in modern sales landscapes.
What You’ll Learn
- Omni-Channel Solution Sales Positioning and Omni-Channel Solution Sales Canvas
- Omni-Channel Conversational Sales Journey
- Digital Contents Driven Conversational Sales
- Tech-Enabled Scalable Sales Journey and Ai-Powered Real-Time Omni-Channel Solution Sales Management
- Digital Outbound Omni-Channel Solution Sales Prospecting
- Advanced Omni-Channel Solution Sales Techniques and Lead Qualification framework
- Sales Prospecting Scripts by Solution
- Negotiation and Closing Techniques in Omni-Channel Solution Sales
- Omni-Channel Solution Sales Metrics and KPIs
Module 7
Generative AI
Session Plan Details
Explore AI models and their real-life applications, from creating content to enhancing productivity. You’ll gain hands-on experience with tools like ChatGPT and Microsoft Copilot 365 and learn to build functional chatbots using Microsoft Copilot Studio, equipping you to innovate and excel with AI technologies.
What You’ll Learn
- Introduction to Generative AI Models & Tools
- Fundamentals of Prompt Engineering
- Advanced Usage of Prompt Engineering
- Microsoft Copilot Studio for Chatbot Creation
- Microsoft 365 Copilot Use Cases for Productivity
Module 8
Agile Project Management
Session Plan Details
Be equipped with essential Agile principles and Scrum methodology to navigate business complexities and drive value-driven outcomes. You’ll learn to lead teams, foster collaboration, implement growth strategies, and create an agile culture, ensuring efficient, customer-centric delivery while reducing risk and optimizing business success.
What You’ll Learn
- Adapt to Complexity using Empiricism and Scrum
- Manage Agile Teams and Organizations Effectively
- Create Efficient Workflows and Plan a Product Release
- Build an Effective Scrum Team and Prioritize Valuable Business Outcomes
- Conduct Effective Scrum Events for High Performing Teams
- Implement Continuous Growth and Development
Module 9
Capstone Project- Digital Marketing
Session Plan Details
This module offers you practical experience in optimizing digital marketing strategies across various channels, including website optimization, search ads, social media, email marketing, and SEO. By working on real-world projects, you’ll gain valuable insights, enhance problem-solving skills, and develop the ability to make data-driven decisions that achieve business goals.
Module 10
Business Analytics
Session Plan Details
Be equipped with the skills to perform data modeling and visualization using Power BI. You’ll learn to clean and prepare data, build efficient data models, create insightful reports, and design interactive dashboards. By completing real-world projects, you’ll gain practical experience to make data-driven decisions and enhance organizational outcomes.
What You’ll Learn
- Introduction to Data Analytics and Power BI
- Power BI Transformation
- Power BI Data Modelling
- Power BI Reports
- Power BI Dashboards
Module 11
Robotic Process Automation
Session Plan Details
Learning essential low-code development skills can help prepare you for roles like Low-Code Developer or HR Tech Practitioner. You’ll learn to harness the business value of Power Platform, master Power Automate, and design dynamic, interactive applications with Power Apps, enhancing your career in tech.
What You’ll Learn
- Exploring Power Automate Core Components
- Introduction to Microsoft Dataverse
- Dynamic Decision-Making in Power Automate Workflows
- Power Automate Scheduled Flows
- Create Canvas Apps in PowerApps
- PowerApps Gallery, Collections and Forms
Module 12
Programming Foundations
Session Plan Details
Learn the core programming concepts, starting with Python. You’ll learn key skills in writing Python code, understanding data structures, object-oriented programming (OOP), and file handling. Additionally, you’ll explore Python libraries and modules, giving you the tools to write efficient, effective code for various applications.
What You’ll Learn
- Python Programing
- Data Structures
- Object Oriented Programming
- File Handling and Input/Output in Python
- Python Libraries and Modules
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10
Module 11
Module 12
Module 1
Digital Marketing
Session Plan Details
Be equipped with essential skills in creating impactful online strategies, mastering Google Ads, Facebook Ads, SEO, and email marketing. Through hands-on projects, you can gain practical expertise to optimize campaigns, drive website traffic, enhance brand visibility, and achieve marketing goals, preparing you for thriving careers in digital marketing.
What You’ll Learn
- Social Media Marketing with Facebook
- Google Ads Foundation
- Search Engine Optimization (SEO)
- Web Analytics
- Email Marketing
Module 2
Content Marketing and Video
Session Plan Details
You’ll learn how to create compelling content, craft engaging email sequences, design stunning websites with WordPress, and produce captivating videos. With hands-on projects, you’ll develop practical skills to build strong brand identities, connect with audiences, and confidently execute effective content marketing strategies.
What You’ll Learn
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video Production
Module 3
Marketing Automation & CRM Apps
Session Plan Details
In this module, you’ll master organizing contacts, managing sales pipelines, integrating marketing tools, and delivering exceptional customer support. Through hands-on projects, you’ll gain practical skills to optimize HubSpot CRM for lead tracking, deal management, and streamlined customer interactions, preparing you for success in CRM-driven roles.
What You’ll Learn
- Introduction to HubSpot CRM
- Managing your contact with CRM
- Sales Pipeline and Deal Management
- Marketing Integration and Lead Management
- Customer Support and service management
Module 4
Omni Commerce Campaign
Session Plan Details
In this module, you’ll learn to analyze consumer behavior, create seamless omni channel strategies, integrate marketing technologies, and leverage data analytics. Through hands-on projects, you’ll gain the skills to execute impactful campaigns, enhance customer engagement, and drive business growth with data-driven, customer-centric marketing approaches.
What You’ll Learn
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Module 5
Marketing Venture Creation
Session Plan Details
Master Lean Startup practices, problem-solving, crafting unique value propositions, and assessing business viability. Through hands-on projects, you’ll build a startup plan, develop marketing strategies, and learn to scale ventures, equipping you with essential skills to confidently create and grow innovative businesses.
What You’ll Learn
- Lean Startup Methodology & Lean Canvas
- Problem and Solution
- Unique Value Proposition & Revenue Model
- Business Viability and Cost Structures
- Marketing Channels and Scaling up
Module 6
Solution sales
Session Plan Details
This module will help you be skilled creating sales strategies, building customer personas, validating product-market fit, and refining discovery and closure techniques. Through hands-on projects, you’ll develop practical skills for after-sales engagement, customer satisfaction, and long-term relationships, equipping you to excel in modern sales landscapes.
What You’ll Learn
- Omni-Channel Solution Sales Positioning and Omni-Channel Solution Sales Canvas
- Omni-Channel Conversational Sales Journey
- Digital Contents Driven Conversational Sales
- Tech-Enabled Scalable Sales Journey and Ai-Powered Real-Time Omni-Channel Solution Sales Management
- Digital Outbound Omni-Channel Solution Sales Prospecting
- Advanced Omni-Channel Solution Sales Techniques and Lead Qualification framework
- Sales Prospecting Scripts by Solution
- Negotiation and Closing Techniques in Omni-Channel Solution Sales
- Omni-Channel Solution Sales Metrics and KPIs
Module 7
Generative AI
Session Plan Details
Explore AI models and their real-life applications, from creating content to enhancing productivity. You’ll gain hands-on experience with tools like ChatGPT and Microsoft Copilot 365 and learn to build functional chatbots using Microsoft Copilot Studio, equipping you to innovate and excel with AI technologies.
What You’ll Learn
- Introduction to Generative AI Models & Tools
- Fundamentals of Prompt Engineering
- Advanced Usage of Prompt Engineering
- Microsoft Copilot Studio for Chatbot Creation
- Microsoft 365 Copilot Use Cases for Productivity
Module 8
Agile Project Management
Session Plan Details
Be equipped with essential Agile principles and Scrum methodology to navigate business complexities and drive value-driven outcomes. You’ll learn to lead teams, foster collaboration, implement growth strategies, and create an agile culture, ensuring efficient, customer-centric delivery while reducing risk and optimizing business success.
What You’ll Learn
- Adapt to Complexity using Empiricism and Scrum
- Manage Agile Teams and Organizations Effectively
- Create Efficient Workflows and Plan a Product Release
- Build an Effective Scrum Team and Prioritize Valuable Business Outcomes
- Conduct Effective Scrum Events for High Performing Teams
- Implement Continuous Growth and Development
Module 9
Capstone Project- Digital Marketing
Session Plan Details
This module offers you practical experience in optimizing digital marketing strategies across various channels, including website optimization, search ads, social media, email marketing, and SEO. By working on real-world projects, you’ll gain valuable insights, enhance problem-solving skills, and develop the ability to make data-driven decisions that achieve business goals.
Module 10
Business Analytics
Session Plan Details
Be equipped with the skills to perform data modeling and visualization using Power BI. You’ll learn to clean and prepare data, build efficient data models, create insightful reports, and design interactive dashboards. By completing real-world projects, you’ll gain practical experience to make data-driven decisions and enhance organizational outcomes.
What You’ll Learn
- Introduction to Data Analytics and Power BI
- Power BI Transformation
- Power BI Data Modelling
- Power BI Reports
- Power BI Dashboards
Module 11
Robotic Process Automation
Session Plan Details
Learning essential low-code development skills can help prepare you for roles like Low-Code Developer or HR Tech Practitioner. You’ll learn to harness the business value of Power Platform, master Power Automate, and design dynamic, interactive applications with Power Apps, enhancing your career in tech.
What You’ll Learn
- Exploring Power Automate Core Components
- Introduction to Microsoft Dataverse
- Dynamic Decision-Making in Power Automate Workflows
- Power Automate Scheduled Flows
- Create Canvas Apps in PowerApps
- PowerApps Gallery, Collections and Forms
Module 12
Programming Foundations
Session Plan Details
Learn the core programming concepts, starting with Python. You’ll learn key skills in writing Python code, understanding data structures, object-oriented programming (OOP), and file handling. Additionally, you’ll explore Python libraries and modules, giving you the tools to write efficient, effective code for various applications.
What You’ll Learn
- Python Programing
- Data Structures
- Object Oriented Programming
- File Handling and Input/Output in Python
- Python Libraries and Modules
Education Pathway
The higher diploma by LITHAN academy makes you eligible for a Bachelor’s Degree of Digital Business by UOR or UCAM
Pearson BTEC International Level 3 in Digital Business
Foundation Diploma
Higher Diploma in Digital Business
Diploma
Bachelor of Digital Business
Bachelor’s Degree
Certification(s)
Certification(s) Earned
- Higher Diploma in Digital Business awarded by Lithan Academy (or) Pearson BTEC Level 5 Higher National Diploma in Business (Marketing) awarded by eduCLaaS (Pearson BTEC)
- Google Ads Search Certification*
- Digital Marketing Associate Certification – Google*
- Digital Advertising 101: How to Develop a Winning Online Advertising Strategy – Hubspot*
- Digital Marketing Course – Hubspot*
- Email Marketing Course – Hubspot*
- Google Analytics Certification*
- Hubspot Marketing Software Certification*
- Hubspot Sales Software Certification*
- Professional Scrum Master™ I Certification*
- Inbound Sales Certification – Hubspot*
*Taking this certification is not mandatory. However, if the learner wishes to pursue it, they need to register for the examination after paying the necessary fees wherever it is applicable. Please note some certification is free. You can find out from the respective website about this info.
Pricing
Course Fee
USD 6,000
Payment Plan
Tuition fee is available for full payment before the start of class. For more details Contact Us.
| Pearson BTEC International Level 3 in Digital Business | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1 | USD 600 | |
| Month 2-6 | USD 120 /month | |
| Month 7-12 | USD 100 /month | |
| Month 13-30 | USD 300 /month | |
| Total | 30 installments | USD 6,600 |
About Lithan Academy (eduCLaaS)
Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. We are EduTrust certified by the Committee for Private Education (CPE) and a Centre for Continuous Education and Training (CET) appointed by SkillsFuture (SSG) Singapore. We are also an accredited international training center for Pearson UK.
We are recognized for our learning innovation with local and international awards including the Microsoft Global Learning Partner of the Year Award (Top 3) in 2018, Asia’s Pearson’s College of the Year (Bronze) Award in 2019, and AsiaPac CIO’s Top 10 Edutech Solution Provider Award in 2020, amongst others.
Our innovation CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy, and blended work2learn journey. CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. We have served over 50,000 learners and 2000 enterprises with an above 90% completion rate.
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