Digital-Business-UCAM-bachelors
Bachelor of Digital Business (Top Up)
24 months Part-time
Digital Business
Bachelor’s Degree
Universidad Catolica De Murcia (UCAM)
Course Overview
The “Bachelor of Digital Business” is the next step towards the bachelor’s degree after earning a Higher Diploma by Lithan Academy.
It emphasizes theoretical and practical skills, preparing graduates for roles like digital marketing manager and SEO specialist. Key modules include media legal & ethics, financial management, business accounting, and a practical apprenticeship, which provide hands-on experience in digital marketing, omni-commerce, and project management. Emerge as skilled professionals ready to excel in the digital business landscape upon graduation.
Comprehensive knowledge of media law and ethics, including freedom of expression, copyright, privacy, and media regulation.
Develop skills in financial analysis, investment decision-making, risk management, and devising optimal financing strategies.
Practical experience in digital marketing through a full-time apprenticeship, mastering campaign execution, data analysis, and market trend analysis.
Gain proficiency in financial accounting including recording and analyzing financial statements, and utilizing managerial accounting for internal decision-making and cost analysis.
Real work experience for advanced skills in executing digital marketing campaigns, strategic thinking, agile project management, and effective communication.
Master these tech tools
E-Learning
60 hours
Projects/Assignments
210 hours
Flipped Class/Mentoring
30 hours
Additional Practice
– hours
Assessment
2.5 hours
Prerequisites
Target Audience
Students who have fulfilled the prerequisites by successfully completing the Higher Diploma in Digital Business by Lithan Academy and wish to further their educational pursuits.
Admission Prerequisite
Academic Qualification:
English Proficiency:
- Higher Diploma in Digital Business by Lithan Academy
IELTS 5.5 or its equivalent or candidate who has completed school education in English as medium of instruction
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Minimum pass grade in the summative assessment of each module.
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 5
Module 1
Media Legal & Ethics
Session Plan Details
Acquire a comprehensive understanding of media law, including freedom of expression, copyright, defamation, privacy, and media regulation. Through theoretical frameworks, case studies, and real-world examples, navigate the legal landscape, gaining essential skills to protect rights and manage media content ethically in the digital age.
What You’ll Learn
- Freedom of Expression and First Amendment Rights
- Copyright and Intellectual Property
- Defamation and Privacy
- Emerging Ethical Issues in the Digital Age
- Media Regulation and Regulatory Bodies
Module 2
Financial Management
Session Plan Details
Get essential knowledge and skills in finance, covering financial statement analysis, time value of money, capital budgeting, risk and return, and capital structure. Navigate financial statements, make informed investment decisions, manage risk, and devise financing strategies, preparing them to contribute to the financial success and stability of organizations.
What You’ll Learn
- Introduction to Financial Management
- Financial Statements
- Time Value of Money and Capital Budgeting
- Risk and Return
- Capital Structure and Financing Decisions
Module 3
Apprenticeship – 1
Session Plan Details
Enhance your grasp of digital marketing, equipped with advanced strategies and practical skills for executing campaigns. Develop technical prowess and essential soft skills like teamwork and project management, prepared to tackle real-world digital marketing challenges and craft compelling online brand narratives.
What You’ll Learn
- Implement core digital business skills from dissecting market trends, devise targeted online campaigns, and leverage data-driven insights to optimize digital outreach. Also develop essential soft skills such as effective teamwork, adaptability, and project management.
Module 4
Business Accounting
Session Plan Details
Gain the essential skills in financial accounting. Beginning with fundamental principles, learners progress through recording transactions, adjusting entries, and financial statement analysis. Gain proficiency in managerial accounting, cost analysis, budgeting, and forecasting. Accurately record transactions, analyze financial statements, and contribute effectively to organizational financial management and decision-making processes.
What You’ll Learn
- Introduction to Business Accounting
- Recording Financial Transactions
- Adjusting Entries and the Accounting Cycle
- Financial Statement Analysis
- Managerial Accounting and Cost Analysis
Module 5
Apprenticeship – 2
Session Plan Details
Engage in real world digital marketing implementation, focusing on executing impactful campaigns. Guided by industry experts, gain skills in market analysis, campaign strategy, and data utilization for optimal digital engagement. The apprenticeship emphasizes soft skills like strategic thinking and project management, essential for professional growth. Be prepared to innovate in digital marketing and adapt to evolving industry standards, ensuring you to emerge as skilled professionals ready to drive digital success.
What You’ll Learn
- Elevate ability to decipher nuanced market demands, strategize and implement complex online campaigns, and harness data-driven insights to optimize digital engagement. Also cultivate essential soft skills such as strategic thinking, agile project management, and effective communication.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 1
Media Legal & Ethics
Session Plan Details
Acquire a comprehensive understanding of media law, including freedom of expression, copyright, defamation, privacy, and media regulation. Through theoretical frameworks, case studies, and real-world examples, navigate the legal landscape, gaining essential skills to protect rights and manage media content ethically in the digital age.
What You’ll Learn
- Freedom of Expression and First Amendment Rights
- Copyright and Intellectual Property
- Defamation and Privacy
- Emerging Ethical Issues in the Digital Age
- Media Regulation and Regulatory Bodies
Module 2
Financial Management
Session Plan Details
Get essential knowledge and skills in finance, covering financial statement analysis, time value of money, capital budgeting, risk and return, and capital structure. Navigate financial statements, make informed investment decisions, manage risk, and devise financing strategies, preparing them to contribute to the financial success and stability of organizations.
What You’ll Learn
- Introduction to Financial Management
- Financial Statements
- Time Value of Money and Capital Budgeting
- Risk and Return
- Capital Structure and Financing Decisions
Module 3
Apprenticeship – 1
Session Plan Details
Enhance your grasp of digital marketing, equipped with advanced strategies and practical skills for executing campaigns. Develop technical prowess and essential soft skills like teamwork and project management, prepared to tackle real-world digital marketing challenges and craft compelling online brand narratives.
What You’ll Learn
- Implement core digital business skills from dissecting market trends, devise targeted online campaigns, and leverage data-driven insights to optimize digital outreach. Also develop essential soft skills such as effective teamwork, adaptability, and project management.
Module 4
Business Accounting
Session Plan Details
Gain the essential skills in financial accounting. Beginning with fundamental principles, learners progress through recording transactions, adjusting entries, and financial statement analysis. Gain proficiency in managerial accounting, cost analysis, budgeting, and forecasting. Accurately record transactions, analyze financial statements, and contribute effectively to organizational financial management and decision-making processes.
What You’ll Learn
- Introduction to Business Accounting
- Recording Financial Transactions
- Adjusting Entries and the Accounting Cycle
- Financial Statement Analysis
- Managerial Accounting and Cost Analysis
Module 5
Apprenticeship – 2
Session Plan Details
Engage in real world digital marketing implementation, focusing on executing impactful campaigns. Guided by industry experts, gain skills in market analysis, campaign strategy, and data utilization for optimal digital engagement. The apprenticeship emphasizes soft skills like strategic thinking and project management, essential for professional growth. Be prepared to innovate in digital marketing and adapt to evolving industry standards, ensuring you to emerge as skilled professionals ready to drive digital success.
What You’ll Learn
- Elevate ability to decipher nuanced market demands, strategize and implement complex online campaigns, and harness data-driven insights to optimize digital engagement. Also cultivate essential soft skills such as strategic thinking, agile project management, and effective communication.
Education Pathway
After meeting the graduation requirements, the candidate will be awarded a top-up degree.
Pearson BTEC International Level 3 in Digital Business
Foundation Diploma
Higher Diploma in Digital Business
Diploma
Bachelor of Digital Business (Top Up)
Bachelor’s Degree
Certification(s)
Certification(s) Earned
- Bachelor of Digital Business awarded by Universidad Catolica De Murcia, Spain
Pricing
Course Fee
USD 5,400
Payment Plan
Tuition fee is available for full payment and installments before the start of class. Save up to 100% of your tuition fees with our income assurance scheme. For more details Contact Us.
| Bachelor of Digital Business (Top-Up) | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1-17 | USD 300 /month | |
| Total | 18 installments | USD 5,400 |
About Universidad Catolica De Murcia
Founded in 1996, Universidad Católica de Murcia (UCAM) stands as a prestigious private university located in Murcia, Spain. Dedicated to academic excellence and innovation, UCAM offers a wide range of undergraduate, postgraduate, and doctoral programs across various fields including health sciences, sports, business, humanities, and technology. The university prides itself on its commitment to personalized education, integrating theoretical knowledge with practical skills through modern teaching methodologies and state-of-the-art facilities. UCAM’s programs are designed to prepare students for successful careers in their chosen fields, fostering critical thinking, creativity, and a global perspective.
UCAM places a strong emphasis on research and innovation, collaborating with industry and international institutions to address contemporary challenges. With a diverse and multicultural environment, UCAM welcomes students from around the world, providing them with opportunities to engage in cultural exchange and broaden their perspectives. Through its strong network of partnerships and a commitment to holistic development, UCAM prepares graduates to make meaningful contributions to society and thrive in a competitive global landscape.
Learn more ucam.edu
