HED Digital Business (DB)
毕业时您将成为一名具备3年工作经验的数字营销师
获得国际认可的数字营销学士学位
启动并自动化全渠道营销活动
掌握行业相关的营销工具，例如 WordPress、HubSpot、Google Ads 和 Facebook Ads
利用生成式AI（ChatGPT/Copilot）简化营销活动
课程 概览
本全面的工作学习课程为您提供数字营销、内容创作、营销自动化、客户关系管理（CRM）和全渠道战略方面的知识和技能。深入学习商业创意、数字销售、营销分析、金融、网页开发和数字传播等领域。
通过与经验丰富的专业人士实习，您将继续以兼职方式完成学业。到毕业时，学员将成长为全能型的数字营销师，能够胜任不断变化的数字化营销环境。
通过与经验丰富的专业人士实习，您将继续以兼职方式完成学业。到毕业时，学员将成长为全能型的数字营销师，能够胜任不断变化的数字化营销环境。
创造引人入胜的多媒体内容
增强观众互动并提升品牌在数字营销中的影响力。
增强观众互动并提升品牌在数字营销中的影响力。
熟练使用CRM和自动化工具
优化工作流程并改善客户关系以实现高效营销。
优化工作流程并改善客户关系以实现高效营销。
制定协调一致的数字战略
在多个渠道上实施全渠道营销活动以实现最大化效果。
在多个渠道上实施全渠道营销活动以实现最大化效果。
分析营销活动指标
为提升数字营销效果提供有依据的决策支持。
为提升数字营销效果提供有依据的决策支持。
制定战略性销售计划
结合业务目标推动数字化环境中的增长。
结合业务目标推动数字化环境中的增长。
掌握这些技术工具
数字营销执行专员
($550 to $740)
3-5 years
数字营销经理
($740 to $850)
8-10 years
数字营销负责人/总监
($900 to $1,200)
Source: PayScale, Glassdoor, and prevailing employment market rates
为您的职业未来做好准备，成为数字营销专家 在数字经济中实现成长
数字营销师负责制定和实施营销策略，通过多种线上和线下渠道吸引并留住目标受众。这包括社交媒体、电子邮件营销、内容营销、搜索引擎优化（SEO）以及其他推广活动。
作为现代化营销师，您还将熟练运用CRM系统实现营销自动化，掌握生成式AI工具（例如ChatGPT）进行内容创作，并具备敏捷项目管理技能，通过Scrum会议达成潜在客户目标或其他营销成果。
作为现代化营销师，您还将熟练运用CRM系统实现营销自动化，掌握生成式AI工具（例如ChatGPT）进行内容创作，并具备敏捷项目管理技能，通过Scrum会议达成潜在客户目标或其他营销成果。
1 + 3 双轨制工作学习之旅
为未来成为具有国际本科学位资质的未来数字人才做好准备，迎接高增长、高薪的未来。
高性价比的学习模式，采用收入分成计划, 让您赚取比学费更多的收入
边工作边学习，在成为全职实习生的同时抵扣学费。获得宝贵的工作经验，增加两倍的就业机会，并提高收入，同时减少教育债务。
请咨询我们的顾问，获取免费的在线咨询服务。
提交您的信息， 获取最适合您的职业规划建议！
参加我们的职业咨询会议，获取个性化的职业建议，根据您的目标量身定制学习和职业发展体验。
职业建议
探索如何成为行业内最受欢迎的前10%数字营销人才之一。
学习建议
配置一个工作学习相结合的学习路径，提供即时的数字技能培训和资质认证，加速数字营销职业的提升。
职业建议
探索如何成为行业内最受欢迎的前10%数字营销人才之一。
学习建议
配置一个工作学习相结合的学习路径，提供即时的数字技能培训和资质认证，加速数字营销职业的提升。
借助我们的 工作安置支持，确保您的全渠道数字营销职位
通过超过10年的成功记录和与2000多家企业建立的牢固合作关系，我们为您提供帮助，提高您获得理想数字工作职位的机会。
职业发展工作坊
准备简历制作、面试辅导以及行业见解分享。
一对一职业辅导
规划并调整您的职业目标与期待，匹配即将到来的工作机会。
职业发展资源审查
确保您所有的求职和面试资源已准备就绪。
招聘活动与面试
与我们活跃的招聘雇主库建立联系，确保获得您的数字职位角色。
Our Learners' Reviews
See the stories of how our learners transformed their academic as well as their career journey together with eduCLaaS.
Our Learner’s Testimonial
Frequently Asked Questions
We enable our learners to work as full-time, paid apprentices just after 12 months of enrolment. We expect that 80% of our cohort earn up to USD 16,200 during this bachelor’s degree program.
- We have introduced a Minimum Income Assurance scheme to ensure our student earn at least USD 6,000 from the 3-year apprenticeship to pay their tuition fees and other expenses (T&Cs applied).
- Student who is unable to get employed or employed with income lower than USD 300 after the bootcamp will be able to pay USD 100 per month for next 12 months or based on income earned whichever is higher (Cap at USD 300 per month). T&Cs Applies. Scenarios for Income Assurance after Bootcamp
- Scenario 1: Student able to secure an apprenticeship earning USD 300 or above after bootcamp. Student will continue the installment payment as per standard installment plan.
- Scenario 2: Student able to secure an apprenticeship earning USD 200. Student will only require to pay USD 200 (tag to income earned cap at USD 300) from 13th month to 24th month.
- Scenario 3: Student unable to secure an apprenticeship after bootcamp. Student will only require to pay USD 100 per month while undergoing reskilling for the next 12 months till student got hired and installment shall be based on income earned (cap at USD 300)
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Scenarios for Income Assurance after Course Completion
- Scenario 1: Assuming you managed to earn USD 5,000 and fulfilling all T&Cs. We will top up the difference less any discount to ensure you earn at least USD 6,000. So your out of pocket investment is no more than USD 6,000
- Scenario 2: Assuming you managed to earn USD 10,000 which is above the income assurance, there will be no top-up.
- Scenario 3: Assuming you managed to earn USD 16,000 which is above the income assurance, there will be no top-up. In fact, you have a net profit of USD 4,000
EduCLaaS will match you to employers who have ready jobs to offer. EduCLaaS will continue to match you to more employers and provide you the necessary coaching and mentoring between the interviews. So far, all EduCLaaS’s students have been inducted into jobs successfully.
EduCLaaS will match you to interview with international or local companies. EduCLaaS’s employers have endorsed the program and are confident of the quality of EduCLaaS’s training and the jobs will be relevant to the studies.
Student can choose to continue in the existing company. However, student does not has the obligation to stay in the same company if there are other better opportunities.
The graduation may either take place in one our host country, awarding Univesity or Singapore. Accomodation, travel and other expenses will be beared by the students. The graduation will be held at the local awarding University.
All lectures, group projects and mentoring will take place via virtual learning, and you can study at the comfort of your home or anywhere as long as you have good internet access. If you are interested to study with one of our learning partners campuses, we can refer you to one of the partners that has an intake this period and closest to you, but the installment plan may vary.
An “A” Level pass in English is all that is required for the program! Do not worry if you are not confident in your English, this is the perfect opportunity to learn and polish your English in a multi-racial and culture environment with classmates from different countries.
Yes, all lessons are taught in English. Discussions with peers and guided mentoring by industry professionals will also be conducted in English. This is a great opportunity to improve your English proficiency in an inclusive environment by practicing with other students, lectures, and mentors from around the world.
Academic University
- Traditional universities spend 3-4 years teaching general topics that students do not use once they specialize.
- Study only 3-4 times a week and 4-5 hours per day in a traditional University
- Lessons are concept and theory-based which puts their graduates in the disadvantage position in the digital world. eduCLaaS
- Introduce you to the core subject at the start of the program
- In the 1st year bootcamp, you spend 6 months to build your knowledge and 6 months to hone your skills through extensive real-life assignments and commercial projects. Though this, you will gain 2,000 hours of pratical skills
- Year 2 to 4, improve your skills by working on more advance projects with your employer, and at the same time study part time to acquire 21st century skills and advanced skills.
- Stable internet connection with a minimum of 30GB internet connection quota per month at home for off-campus assignments.
- A working computer or laptop with a minimum specification of 8GB RAM, 500GB HDD equipped with a minimum i5 processor, with camera.
- A working headphone or earphone
Monthly Tuition Fees
Year 1 – USD 100 (USD 300 per quarter)
Year 2 – USD 300
Year 3 – USD 300
Year 4 – USD 300
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TOTAL: USD 12,000
Apprenticeship Salary
• Year 2 – Up to USD 300/mth
• Year 3 – Up to USD 450/mth
• Year 4 – Up to USD 600/mth
• Total – Up to USD 16,200
As far as digital ad spending, growing Internet users, and the prevalence of digital media is still going on, Omni-Channel Digital Marketers will continously be in high demand. As these are marketing experts who can plan, execute, and analyse marketing campaigns from offline to online, effectively capturing the entire target audience base.
The career progresses from Digital Marketing Executive earning around $550-$740 to Digital Marketing Manager which earns around $740-$850. With much more years of experience, you can earn up to $900-$1,200 as a Digital Marketing Head/Director.
eduCLaaS – eduCLaaS is a Pan-Asia Digital Learning and Talent Platform which aims to deliver talent and enterprise growth with CLaaS® for inclusive digital economy transformation. eduCLaas as the subsidiary of Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. Learn more at educlaas.com
Pearson – In the UK, Pearson is the largest awarding organisation offering academic and vocational qualifications that are globally recognised and benchmarked, with educational excellence rooted in names like Edexcel, BTEC, including BTEC Higher Nationals, and LCCI. Learn more at uk.pearson.com
UCAM – Founded in 1996, Universidad Católica de Murcia (UCAM) stands as a prestigious private university located in Murcia, Spain. UCAM’s programs are designed to prepare students for successful careers in their chosen fields, fostering critical thinking, creativity, and a global perspective. Learn more at ucam.edu
UoR – The University of Roehampton, London, has a proud history in higher education stretching back 180 years. While still focused on its pioneering values and teaching heritage from its 19th-century collegiate roots, the University has developed a diverse curriculum that reflects London’s multicultural creative spirit. It offers a high-quality UK education experience to more than 10,000 students from 141 countries. Learn more at roehampton.ac.uk
Student will be able to receive multi credentials from different awarding bodies. Student will be able to receive the following credentials.
. HIgher Diploma from Lithan Academy, Singapore
. Top-up Bachelor’s Degree from UoR, UK or UCAM, Spain
For Digital Business: you will receive Bachelor of Science in Business Management & Marketing from University of Roehampton (UoR) or Bachelor of Digital Business from Universidad Catolica De Murcia (UCAM).
OR local bachelor’s degree awarding title that will depends on the local University partner policy
For Higher Diploma:
Academic Qualification:
-Minimum 1 credit in (Credit in English) GCE A level or its equivalent
– Foundation Diploma in Business, IT, or its related. This must be secured through 9 months full-time or 12-month part-time course. If the duration of the course is less than this, they are not eligible.
-Polytechnic Diploma in Business or Management will be considered on a case-to-case basis
-Matured candidates with relevant experience for minimum of 8 years and above will be considered on a case-to-case basis.
English Proficiency:
-IELTS 5.5 or its equivalent or candidate who has completed school education in English as medium of instruction
