Product
Digital Commerce Foundations
RETSF-Digital Commerce Foundations (Synchronous and Asynchronous E-Learning)
5 weeks part time / 2 weeks full time Instructor-led Live & Mentor-led Blended Learning
Develop a Website using WordPress and implement digital commerce applications using Shopify
What do I Get?
Attain Digital Commerce Expertise
Learn everything you need to start selling online, create e-commerce websites through WordPress, sell products through Shopify, promote and scale shop through social media like Facebook, and amplify your store through Google Ads.
Develop Skills for Digital Commerce
Learn techniques for setting up shipping, taxes, and other advanced features of an E-commerce store. Understand the process of uploading and importing product catalogues. Grow your business online and achieve your sales goal.
Implement E-Commerce Skills
Learn to create mini-sites, with the custom form built through Forms Builder Engine. Launch mini-sites to drive campaigns to promote various products. Track and monitor the leads originating from the mini-site.
Audience and Certificates
Target Audience
- Enterprises that want to upskill their employees with end-to-end e-commerce skills.
Prerequisite
GCE A Level or Polytechnic Diploma, NITEC in any specialization or GCE O Level with minimum 3 years of relevant experience.
Graduation Requirements
- Minimum attendance of 75% across the course.
- Should be assessed Competent (C) in the module assessment.
Certificate(s)
- Statement of Attainment by SSG, Singapore: RET-PCM-4002-1.1 E Commerce Campaign Management
- Statement of Attainment by SSG, Singapore: RET-CAR-2001-1.1 Customer Acquisition Management
Blended Learning Journey
E-Learning
12 hours
Projects / Assignments
27 hours
Flipped Class/Mentoring
21 hours
Assessment
0.5 hours
Modules
RETSF-Digital Commerce Foundations (Synchronous and Asynchronous E-Learning) (TGS-2018501497)
Lithan’s Digital Commerce Foundations enables the Learner to master basic digital marketing & ecommerce Skills by introduction to various digital marketing channels and ecommerce platforms. A Learner learns the requisites of an ecommerce business and ecommerce management, including uploading product details online, setting up online payments, inventory and supply-chain management and delivery of products. They will also be able to set up ad campaigns on Google Ads & Facebook and e-mail marketing campaigns, to promote their products.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the Learner should be able to gain the following knowledge:
- Understand the profile data and it’s expandable profile capability (i.e. expandable profile with custom field)
- Understand the process to upload/import contacts from the external system
- Understand the structure of the Customer-Centric Campaign (mini-sites) and how to deploy and track the performance of this mini-site
- Understand the concept of multi-country, multi-fees structure product catalogue
- Understand the Forms Builder Engine and its application
- Understand the features of WordPress to create a website
- Understand the concept of EDM campaigns (e.g. Drip Marketing), a configuration of email templates and EDM blast management
- Promote every customer-facing page using social mediums such as Facebook & LinkedIn
Skills
By the end of this module, learner should be able to gain the following skills:
- Add contacts/profile through the bulk upload of records from an external system to the contact database
- Configure the search filter for the Member Directory
- Create a website using WordPress features
- Construct the mini-sites with the custom form build from the Forms Builder Engine.
- Launch mini-sites to drive campaigns to promote various courses to target segments based on Personas
- Track and monitor the leads originated from the minisite
- Define a multi-stage EDM campaign thematic plan, followed by the respective EDM campaign activities corresponding to the theme/plan
- Define an email template with content for each of the EDM campaign activities
- Schedule the EDM blast and track the response for the EDMs sent
Other Information
Funding Validity Period: Until 04-Aug-2022
Course Developer: Lithan Academy
Course Code: TGS-2018501497
