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Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing (E-Learning)

9 months Part time / 3 months Full Time (Bootcamp) Instructor-led Live & Mentor-led Blended Learning



Be certified as a digital marketer skilled at driving brand awareness and conceptualising your business idea into a viable business product.

What do I Get?

Acquire Digital Marketing Skills

Learn the fundamentals of digital marketing gain expertise in creating a digital brand strategy. You will be able to gain in-depth knowledge of successfully running facebook marketing, email marketing, google ads campaigns, analyzing campaign data in google analytics, and creating effective content and landing pages.

Acquire Digital Marketing Analytic Skills

Learn how to prepare business and marketing strategy plan based on the customer life cycle. You will also gain insights on how to interpret and analyze different Google Analytics reports to scale up digital marketing channels, and understand the different concepts of conversion rate optimization, A/b testing, multichannel funnels, and custom segments.

Gain Expertise in Social Media Marketing

Learn how to leverage effectively on different social networks. You will learn how to communicate and engage with the consumers using facebook, twitter, linkedIn, and instagram. You will also learn to develop a framework to begin a content marketing program and how to conclude the results by assessing social media ROI.

Acquire Search Engine Optimization Skills

Learn how to master the many facets of SEO, including the process of organically driving track to your websites with keyword management and research, on-page and on-page optimization, link building, URL building, and SEO analytics. You will also learn the skills to increase conversions, brand awareness, and traffic for SEM campaigns, enable skills to achieve goals, optimize the campaigns to get optimal results with good ROI for the campaigns.

Execute Digital Marketing Campaigns

Learn to build and execute an integrated digital marketing plan by working on the concepts of conversions, define objectives, measure, evaluate and tweak your plan with analytics skills. You will also be able to execute the marketing strategies via. different digital marketing channels like social media marketing, SEO, google ads, distributing and promoting your content and email marketing campaigns aligned with the objective of brand.

Audience and Certificates

Target Audience

  • Individuals who want to acquire digital marketing skills or transit into a digital marketer specialist career.

Prerequisite

Academic Qualification & Work Experience: 2 GCE A level passes / NITEC or Diploma in any specialization with 2 credits with minimum 1-year of experience in the relevant field OR O level with minimum of 2 credits with minimum 3-years of experience in the relevant field.  

Language Proficiency: IELTS 5.5 or its equivalent

For Matured Candidate: Minimum 30 years old with at least 8 years of work experience.  

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each of the modules of the qualification
  • Should be assessed Competent (C) in each of the modules of the qualification

Certificate(s)

  • Professional Diploma in Digital Marketing by Lithan Academy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4008-1.1 Marketing Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4002-1.1 - Brand Management

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4005-1.1 Customer Experience Management

  • Statement of Attainment by SSG, Singapore: ICT-PMT-4002-1.1 Programme Management

Blended Learning Journey

(483 Hours)

E-Learning

60 hours

Flipped Class/Mentoring

81 hours

Projects / Assignments

111 hours

Additional Practice – for Bootcamp only

228 hours

Assessment

3 hours

Modules

NICF-Digital Marketing Fundamentals (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2018504701)

You will learn digital marketing fundamentals, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Understand the fundamentals of digital marketing
  • Understand the various channels in digital marketing
  • Understand the fundamentals of content marketing
  • Understand the fundamentals of social media marketing
  • Learn the principles of SEO and understand effective landing pages and basic analytics
  • Learn about using Google Adwords for search engine marketing and Facebook for advertising

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • To create a brand strategy
  • To set up and optimise social media pages for business
  • To create an editorial calendar for content
  • To create landing pages, create a customised URL for tracking campaigns
  • To set up and execute search campaigns in Google Adwords and ad campaigns in Facebook
  • Create effective ads To analyse campaign data in Google Analytics to optimise campaigns 

Other Information

Funding Validity Period: Until 31-Dec-2022

Course Developer: Lithan Academy

NICF-Digital Marketing Analytics (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501552)

You will learn digital marketing analytics and how to set up Google Analytics. You will also understand Google Analytics reports, dashboards and various features for reporting and analysis to improve your campaigns and website.

*This is an elective module.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand the components of a business and marketing strategy and plan
  • Understand the customer journey map
  • Understand customer lifecycle
  • Understand the various tools available for marketing automation
  • Understand Google Analytics reports, dashboards and various features for reporting and analysing to improve campaigns and website
  • Understand the various tools, processes and tests for Conversion Rate Optimisation

Skills

By the end of this module, the learner should be able to apply the following skills:

  • To create a marketing strategy and plan
  • To create effective landing pages and optimise for conversion
  • To develop plans for customer acquisition and engagement for all stages of the customer lifecycle
  • To create dashboards, custom segments, set up goals and use multi-channel funnels in Google Analytics

Other Information

Funding Validity Period: Until 31-Dec-2022

Course Developer: Lithan Academy

NICF-Social Media Marketing Tools and Techniques (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501592)

You will learn how to master social media marketing strategies and execute, monitor and optimise social media marketing plans as well as  understand how to develop a social media marketing strategy and a content strategy to build a strong presence on social media and engage with the target audience.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Processes to establish a sustainable presence on Facebook and Instagram
  • Social media strategy and planning
  • Social media content creation for your brand
  • Effective social media practices on various networks
  • Influencer Marketing
  • Overview of social media marketing tools for social listening and social media management

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Create content for customer acquisition, nurturing, conversion and engagement
  • Create, execute and monitor ad campaigns on Facebook, Instagram and other social media channels
  • Create retargeting campaigns
  • Automate social media campaigns using campaign automation tools
  • Use social listening tools
  • Use social media analytics tools for analysing visitor behavior & conversions and to optimise campaign performance

Other Information

Funding Validity Period: Until 31-Dec-2022

Course Developer: Lithan Academy

NICF-Content Marketing (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501594)

You will learn how to master content strategies, understand the role of content in inbound marketing and execute content & email marketing campaigns. You will understand inbound marketing planning and content creation, content promotion and optimization, email marketing fundamentals & Implementation & optimisation of email campaigns.

*Please note this is an elective module.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Methodology to create a content marketing plan
  • Identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices of companies using content for inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • Analyse data to improve on content performance, distribution of content and customer engagement

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Create and execute email and content marketing strategy and plan 
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Activ Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

Other Information

Funding Validity Period: Until 31-Dec-2022

Course Developer: Lithan Academy

NICF-SEO and SEM (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501593)

You will lean SEO strategies and on-page & off-page optimisation and understand the role of content in SEO. You will be able to execute ad campaigns in Google Ads by end of this module.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • On-page and off-page optimization for websites
  • Role of content marketing in SEO
  • Google Ads advanced features
  • Create innovative search strategies
  • Display, mobile and Video Ads campaigns
  • Remarketing campaigns
  • Campaign analysis

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Implement on page and off page optimisation
  • Use various SEO tools to conduct competitive SEO analysis
  • Execute, monitor and optimise paid search, display, video and mobile campaigns
  • Include extensions in your ads
  • Create remarketing lists
  • Analyse Google ads campaign effectiveness with Google Analytics

Other Information

Funding Validity Period: Until 31-Dec-2022

Course Developer: Lithan Academy

NICF-Digital Marketing Capstone (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2018504749)

You will practice Digital Marketing skills and learn how to develop a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, and optimise campaigns and provide recommendations for improving ROI.

 

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the learner should be able to:

  • Create a Digital Marketing Plan
  • Create social media channels
  • Create a content marketing plan
  • Plan, implement and monitor a Google Ads Search campaign
  • Plan, implement and monitor a Facebook Ads campaign and campaigns on relevant social media channels
  • Plan, implement and monitor an Email Marketing campaign
  • Analyse and optimise campaigns and website using Google Analytics

Other Information

Funding Validity Period: Until 31-Dec-2022

Course Developer: Lithan Academy

Pricing and Funding

SGD 13000.00

Pricing

Fee Description

Detailed Breakdown

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