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Omni Marketing


4 weeks part time per module Online Synchronous Sessions by the Instructor & Mentor



Acquire Skills to Plan and Implement Digital Marketing Campaigns for your Enterprise

What do I Get?

Learn the Fundamentals of Digital Marketing  

Learn the fundamentals of digital marketing and various channels in digital marketing

Plan an Integrated Social Media Marketing Strategy  

Plan an integrated social media marketing strategy  and Create a website with engaging content  

Develop an Email Marketing Plan   

Develop an Email marketing plan and Setup and launch paid campaigns on Google and Facebook

Plan an Omni Channel Content Strategy

Plan an Omni Channel content strategy and create digital sales process including digital outbound prospecting  

Design Campaign Content and Templates

Design campaign content and templates for multi-channel interactions  and Optimize content driven for conversions

Develop Omni Marketing Campaign Plan

Develop an integrated omni marketing campaign plan.

Execute Omni Marketing Campaign Plan

Perform Omni Marketing Campaign Execution and Campaign Review

Audience and Certificates

Target Audience

  • Candidates who are working in SMB or in Corporates and would like to attain digital skills or enhance the digital skills

Prerequisite

English Proficiency: Reading and writing proficiency in English

Academic Qualification: Minimum 1 credit in GCE O level or its equivalent: Matured candidates with relevant work experience (candidates will be selected on a case-to-case basis)

Experience: In general, not mandatory. But for some courses, relevant experience is preferable which will be analyzed on case-to-case basis

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each module of the course
  • Should be assessed Competent (C) in each module of the course

Certificate(s)

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy

  • Statement of Attainment by SSG, Singapore: ICT-PMT-4002-1.1 Programme Management

  • Statement of Attainment by SSG, Singapore: ICT-PMT-3001-1.1 Business Needs Analysis

Blended Learning Journey

(181.5 Hours)

E-Learning

24

Flipped Class/Mentoring

42

Projects / Assignments

114

Assessment

1.5

Modules

NICF-Basic Digital Marketing (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502834)

Learn digital marketing principles, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Understand the fundamentals of digital marketing
  • Understand the various channels in digital marketing
  • Understand the fundamentals of content marketing
  • Understand the fundamentals of social media marketing
  • Learn the principles of SEO and understand effective landing pages and basic analytics
  • Learn about using Google Adwords for search engine marketing and Facebook for advertising

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • To create a brand strategy
  • To set up and optimise social media pages for business
  • To create an editorial calendar for content
  • To create landing pages. Create a customised URL for tracking campaigns
  • To set up and execute search campaigns in Google Adwords and ad campaigns in Facebook. Create effective ads
  • To analyse campaign data in Google Analytics to optimise campaigns 

Other Information

Funding Validity Period: Until 23-Jan-2023

Course Developer: Lithan Academy

NICF-Email and Content Marketing (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502840)

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Methodology to create a content marketing plan
  • Identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices of companies using content for inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • Analyse data to improve on content performance, distribution of content and customer engagement

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Create and execute email and content marketing strategy and plan 
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Activ Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

Other Information

Funding Validity Period: Until 23-Jan-2023

Course Developer: Lithan Academy

 

NICF-Digital Marketing Implementation Project (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502839)

Develop and implement a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, and optimise campaigns and provide recommendations for improving ROI.

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the learner should be able to:

  • Create a Digital Marketing Plan
  • Create social media channels
  • Create a content marketing plan
  • Plan, implement and monitor a Google Ads Search campaign
  • Plan, implement and monitor a Facebook Ads campaign and campaigns on relevant social media channels
  • Plan, implement and monitor an Email Marketing campaign
  • Analyse and optimise campaigns and website using Google Analytics

Other Information

Funding Validity Period: Until 23-Jan-2023

Course Developer: Lithan Academy

Pricing and Funding

SGD 9000.00

Pricing

Fee Description

Detailed Breakdown

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