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Omni-Commerce Solution


4 weeks part time per module Online Synchronous Sessions by the Instructor & Mentor



Acquire Future-ready Skills to Plan and Implement Successful Digital Marketing Campaigns for Your Business.

What do I Get?

Learn the Fundamentals of Digital Marketing  

Learn the fundamentals of digital marketing and how various channels work.

Plan an Integrated Social Media Marketing Strategy  

Plan an integrated social media marketing strategy and create a website with engaging content. 

Develop an Email Marketing Plan   

Develop an email marketing plan and set up and launch paid campaigns on Google and Facebook. 

Plan an Omni Channel Content Strategy

Plan an Omni Channel content strategy and create digital sales process including digital outbound prospecting. 

Design Campaign Content and Templates

Design campaign content and templates for multi-channel interactions and optimize the content to drive conversions. 

Develop Omni Marketing Campaign Plan

Develop and execute an integrated omni marketing campaign.

Audience and Certificates

Target Audience

  • Candidates employed with small-to-medium businesses (SMBs) or large corporates, who want to acquire future-ready digital skills set for better career prospects or growth within the current organization.

Prerequisite

English Proficiency: Reading and writing proficiency in English

Academic Qualification: Minimum 1 credit in GCE O level or its equivalent: Matured candidates with relevant work experience (candidates will be selected on a case-to-case basis)

Experience: Not mandatory, but relevant experience is preferable, to be analyzed on case-to-case basis

Graduation Requirements

  • Minimum attendance of 75% for all the sessions
  • Should be assessed as ‘Competent (C)’ in the modules of the course

Certificate(s)

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy

  • Statement of Attainment by SSG, Singapore: ICT-PMT-4002-1.1 Programme Management

  • Statement of Attainment by SSG, Singapore: ICT-PMT-3001-1.1 Business Needs Analysis

Blended Learning Journey

(181.5 Hours)

E-Learning

24

Flipped Class/Mentoring

42

Projects / Assignments

114

Assessment

1.5

Modules

NICF-Basic Digital Marketing (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502834)

Learn digital marketing principles, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Understand the fundamentals of digital marketing 
  • Understand various channels in digital marketing 
  • Understand the fundamentals of content marketing 
  • Understand the fundamentals of social media marketing 
  • Learn SEO principles, effective landing pages, and basic analytics 
  • Use Google AdWords for search engine marketing and Facebook for advertising 

Skills

By the end of this module, you will acquire following skills:

  • Brand strategy development 
  • Setting up social media accounts/pages and optimizing them for business  
  • Content calendar creation  
  • Creating landing pages with customised URLs for campaign tracking  
  • Search campaign set up and execution in Google AdWords  
  • Facebook ad campaigns  
  • Creating effective ads 
  • Campaign data analysis in Google Analytics and campaign optimisation  

Other Information

Funding Validity Period: Until 23-Jan-2023

Course Developer: Lithan Academy

NICF-Email and Content Marketing (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502840)

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, you will acquire following knowledge:

  • Methodology to create a content marketing plan
  • Identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices of companies using content for inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • Analyse data to improve on content performance, distribution of content and customer engagement

Skills

By the end of this module, you will acquire following skills:

  • Create and execute email and content marketing strategy and plan
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Activ Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

Other Information

Funding Validity Period: Until 23-Jan-2023

Course Developer: Lithan Academy

 

NICF-Digital Marketing Implementation Project (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502839)

Develop and implement a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, and optimise campaigns and provide recommendations for improving ROI.

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, you will acquire following skills:

  • Create a digital marketing plan 
  • Create social media pages/accounts for your brand or product 
  • Create a content marketing plan 
  • Plan, implement, and monitor a Google Ads Search campaign 
  • Plan, implement, and monitor a Facebook Ads campaign and other social media campaigns 
  • Plan, implement, and monitor an email marketing campaign 
  • Analyse and optimise campaigns and websites using Google Analytics 

Other Information

Funding Validity Period: Until 23-Jan-2023

Course Developer: Lithan Academy

Pricing and Funding

SGD 9000.00

Pricing

Fee Description

Detailed Breakdown

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