Product
Digital Sales
4 weeks part time per module Instructor-led Live & Mentor-led Blended Learning
Define and implement Go-to-Market Strategy for your Enterprise Products
What do I Get?
Develop Sales canvas, presentation and pitches
Develop sales canvas for product market fit to create a sales plan alignment in the sales team and Develop presentation and pitches for solution sales based on the four phases
Design digital sales process and Adopt digital communication tools
Learn to formulate solution sales canvas for product market fit and design digital sales process for full funnel engagement. Analyze various digital communication tools and adapt the suitable one for sales prospecting
Develop & Implement omni-channel sales campaign
Develop omni-channer sales campaign to extend sales bandwidth with digital outbound prospecting for 10X sales productivity growth and Implement Omni –channel sales campaign based on Omni sales & marketing processes & metrics
Identify the business needs to provide Digital Sales solutions
Identify the business needs from the stakeholders and validate the business plan & MVP design
Create solution sales canvas
Identify the product market fit and create solution sales canvas. Prepare go to market strategy suitable to your organization
Prepare digital sales & campaign plan
Prepare digital sales & campaign plan for your organization and get the approval from the relevant stakeholders
Audience and Certificates
Target Audience
- Candidates who are working in SMB or in Corporates and would like to attain digital skills or enhance the digital skills
Prerequisite
English Proficiency: Reading and writing proficiency in English
Academic Qualification: Minimum 1 credit in GCE O level or its equivalent: Matured candidates with relevant work experience (candidates will be selected on a case-to-case basis)
Experience: In general, not mandatory. But for some courses, relevant experience is preferable which will be analyzed on case-to-case basis
Graduation Requirements
- Minimum attendance of 75% for all sessions in each module of the course
- Should be assessed Competent (C) in each module of the course
Certificate(s)
- Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy
- Statement of Attainment by SSG, Singapore: ICT-SNM-3007-1.1 Market Research
- Statement of Attainment by SSG, Singapore: ICT-SCM-4004-1.1 Stakeholder Management
- Statement of Attainment by SSG, Singapore: ICT-SNM-3003-1.1 Business Development
- Statement of Attainment by SSG, Singapore: ICT-PMT-3001-1.1 Business Needs Analysis
Blended Learning Journey
E-Learning
12
Projects / Assignments
86
Flipped Class/Mentoring
22
Assessment
1
Modules
NICF-Product Marketing and Sales (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502783)
You will learn how to create a solution sales strategy through the use of a sales canvas, how to engage in sales through the use of a sales pitch, and how to develop and implement a sales kit.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the learner should be able to gain the following knowledge:
- Understand what Customer Personas are
- Understand how to improve sales performance using the Sales Canvas
- Understand how to create Unique Value Proposition for product/services positioning
- Understand Customer Buying journey and anticipate objections
- Understand how to prepare sales scripts for different phases of selling
- Understand the importance of differentiated sales approaches for better customer engagement
Skills
By the end of this module, the learner should be able to apply the following skills:
- Define specific Customer Personas
- Create a comprehensive one page summary of sales strategy using Sales Canvas
- Craft an effective Sales Presentation
- Create sales scripts for different phases of selling
- Craft a customized sales kit for your organization
Other Information
Funding Validity Period: Until 28-Jan-2023
Course Developer: Lithan Academy
NICF-Innovation and Entrepreneurship Capstone (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019500492)
This course is based on the capstone project, where the learner will apply newly acquired knowledge and skills from all the previous modules in “PCP Bundle-Infocomm Sales and Marketing”.
Session Plan
Learning Outcome
Skills
By the end of this module, the learner should be able to:
- Finalise their Business Plans
- Analyse and Examine the stakeholder interest, power and impact on the organization
- Perform Customer Segmentation
- Define Distribution Channel Strategy
- Identify Product – Market fit
- Finalise their Sales Decks
- Create Sales Canvas for all or some of the products / solutions
- Finalise their MVP Design strategies
- Prepare Sales Presentation
- Prepare Go-To-Market Strategy and Plan
- Prepare Digital Marketing Strategy and Plan
- Prepare Campaign Plan
- Develop a stakeholder engagement plan
Other Information
Funding Validity Period: Until 28-Jan-2023
Course Developer: Lithan Academy
