Product
Digital Sales Solutions
4 weeks part time per module Part Time Instructor-led Live & Mentor-led Blended Learning
Define and Implement Go-to-Market Strategies for your Enterprise Products
What do I Get?
Develop Sales Canvas, Presentations, and Pitches
Develop a sales canvas for product market fit to create a sales plan alignment in the sales team. Develop presentations and pitches for solution sales.
Design Digital Sales Process and Digital Communication Tools
Learn to formulate solution sales canvas for product market fit and design digital sales process for full funnel engagement. Analyze various digital communication tools and adapt the suitable one for sales prospecting
Develop and Implement Omni-channel Sales Campaigns
Develop omni-channel sales campaigns to extend sales bandwidth with digital outbound prospecting for 10X sales growth. Implement omni-channel sales campaigns based on omni sales and marketing processes and metrics.
Identify Business Needs to Provide Digital Sales Solutions
Identify business needs from stakeholders and validate the business plan and MVP design.
Create Solution Sales Canvas
Identify the product market fit and create a solution sales canvas. Prepare a go-to-market strategy suitable for your product.
Prepare Digital Sales and Campaign Plans
Prepare digital sales and campaign plans for your organization and get the approval from relevant stakeholders.
Audience and Certificates
Target Audience
- Candidates employed with small-to-medium businesses (SMBs) or large corporates, who want to acquire future-ready digital skills set for better career prospects or growth within the current organization.
Prerequisite
English Proficiency: Reading and writing proficiency in English
Academic Qualification: Minimum 1 credit in GCE O level or its equivalent: Matured candidates with relevant work experience (candidates will be selected on a case-to-case basis)
Experience: Not mandatory, but relevant experience is preferable, to be analyzed on case-to-case basis
Graduation Requirements
- Minimum attendance of 75% for all the sessions
- Should be assessed as ‘Competent (C)’ in all modules of the course
Certificate(s)
- Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy
- Statement of Attainment by SSG, Singapore: ICT-SNM-3007-1.1 Market Research
- Statement of Attainment by SSG, Singapore: ICT-SCM-4004-1.1 Stakeholder Management
- Statement of Attainment by SSG, Singapore: ICT-SNM-3003-1.1 Business Development
- Statement of Attainment by SSG, Singapore: ICT-PMT-3001-1.1 Business Needs Analysis
Blended Learning Journey
E-Learning
12
Projects / Assignments
86
Flipped Class/Mentoring
22
Assessment
1
Modules
NICF-Product Marketing and Sales (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502783)
You will learn how to create a solution sales strategy through the use of a sales canvas, how to engage in sales through the use of a sales pitch, and how to develop and implement a sales kit.
Session Plan
Learning Outcome
Knowledge
By the end of this module, you will gain following knowledge:
- Understand what customer personas are
- Understand how to improve sales performance using the Sales Canvas
- Understand how to create a unique value proposition for product/services positioning
- Understand the customer buying journey and anticipate objections
- Understand how to prepare sales scripts for different phases of selling
- Understand the importance of differentiated sales approaches for better customer engagement
Skills
By the end of this module, you will acquire following skills:
- Define specific customer personas
- Create a comprehensive one-page summary of sales strategy using Sales Canvas
- Craft an effective sales presentation
- Create sales scripts for different phases of selling
- Craft a customised sales kit for your organisation
Other Information
Funding Validity Period: Until 28-Jan-2023
Course Developer: Lithan Academy
NICF-Innovation and Entrepreneurship Capstone (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019500492)
This course is based on a capstone project, where you will apply newly acquired knowledge and skills to define specific customer personas and create a comprehensive sales strategy using sales canvas.
Session Plan
Learning Outcome
Skills
By the end of this module, you should be able to:
- Finalise your business plans
- Analyse and examine the stakeholder interests, power, and their impact on the organization
- Perform customer segmentations
- Define distribution channel strategies
- Identify product – market fit
- Finalise your sales decks
- Create Sales Canvas for all or some of the products/ solutions
- Finalise your MVP design strategies
- Prepare sales presentation
- Prepare go-to-market strategy and plan
- Prepare digital marketing strategy and plan
- Prepare a campaign plan
- Develop a stakeholder engagement plan
Other Information
Funding Validity Period: Until 28-Jan-2023
Course Developer: Lithan Academy
