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Digital Sales


4 weeks part time per module Instructor-led Live & Mentor-led Blended Learning



Define and implement Go-to-Market Strategy for your Enterprise Products

What do I Get?

Develop Sales canvas, presentation and pitches

Develop sales canvas for product market fit  to create a sales plan alignment in the sales team and Develop presentation and pitches for solution sales based on the four phases

Design digital sales process and Adopt digital communication tools

Learn to formulate solution sales canvas for product market fit and design digital sales process for full funnel engagement. Analyze various digital communication tools and adapt the suitable one for sales prospecting

Develop & Implement omni-channel sales campaign

Develop omni-channer sales campaign to extend sales bandwidth with digital outbound prospecting for  10X sales productivity growth and Implement Omni –channel sales campaign based on  Omni sales & marketing processes & metrics     

Identify the business needs to provide Digital Sales solutions

 

Identify the business needs from the stakeholders and validate the business plan & MVP design

Create solution sales canvas

Identify the product market fit and create solution sales canvas. Prepare go to market strategy suitable to your organization

Prepare digital sales & campaign plan

Prepare digital sales & campaign plan for your organization and get the approval from the relevant stakeholders  

Audience and Certificates

Target Audience

  • Candidates who are working in SMB or in Corporates and would like to attain digital skills or enhance the digital skills

Prerequisite

English Proficiency: Reading and writing proficiency in English

Academic Qualification: Minimum 1 credit in GCE O level or its equivalent: Matured candidates with relevant work experience (candidates will be selected on a case-to-case basis)

Experience: In general, not mandatory. But for some courses, relevant experience is preferable which will be analyzed on case-to-case basis

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each module of the course
  • Should be assessed Competent (C) in each module of the course

Certificate(s)

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-3007-1.1 Market Research

  • Statement of Attainment by SSG, Singapore: ICT-SCM-4004-1.1 Stakeholder Management

  • Statement of Attainment by SSG, Singapore: ICT-SNM-3003-1.1 Business Development

  • Statement of Attainment by SSG, Singapore: ICT-PMT-3001-1.1 Business Needs Analysis

Blended Learning Journey

(121 Hours)

E-Learning

12

Projects / Assignments

86

Flipped Class/Mentoring

22

Assessment

1

Modules

NICF-Product Marketing and Sales (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502783)

You will learn how to create a solution sales strategy through the use of a sales canvas, how to engage in sales through the use of a sales pitch, and how to develop and implement a sales kit.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand what Customer Personas are
  • Understand how to improve sales performance using the Sales Canvas
  • Understand how to create Unique Value Proposition for product/services positioning
  • Understand Customer Buying journey and anticipate objections
  • Understand how to prepare sales scripts for different phases of selling
  • Understand the importance of differentiated sales approaches for better customer engagement

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Define specific Customer Personas
  • Create a comprehensive one page summary of sales strategy using Sales Canvas
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling
  • Craft a customized sales kit for your organization 

Other Information

Funding Validity Period: Until 28-Jan-2023

Course Developer: Lithan Academy

NICF-Innovation and Entrepreneurship Capstone (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019500492)

This course is based on the capstone project, where the learner will apply newly acquired knowledge and skills from all the previous modules in “PCP Bundle-Infocomm Sales and Marketing”.

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the learner should be able to:

  • Finalise their Business Plans
  • Analyse and Examine the stakeholder interest, power and impact on the organization
  • Perform Customer Segmentation
  • Define Distribution Channel Strategy
  • Identify Product – Market fit
  • Finalise their Sales Decks
  • Create Sales Canvas for all or some of the products / solutions
  • Finalise their MVP Design strategies
  • Prepare Sales Presentation
  • Prepare Go-To-Market Strategy and Plan
  • Prepare Digital Marketing Strategy and Plan
  • Prepare Campaign Plan
  • Develop a stakeholder engagement plan

Other Information

Funding Validity Period: Until 28-Jan-2023

Course Developer: Lithan Academy 

Pricing and Funding

SGD 6000.00

Pricing

Fee Description

Detailed Breakdown

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