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Applied Degree in Digital Business


12 months full-time boot camp and 36 months part time Instructor-led Live & Mentor-led Blended Learning



Acquire University Bachelor Degree in Digital Business

What do I Get?

Attain Competent in the Digital Business Knowledge and Skills

We deliver this course to attain competent in the implementation of the digital business skills into the workplace.

Mentor-Led Blended Learning Delivery

We deliver blended learning through a combination of self-paced e-learning, instructor-led flipped classes and personalized mentoring with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.

Work-Integrated Learning

We deliver learning through work. You progress from acquiring knowledge to applying your skills through project-based learning with mentoring support from industry practitioners.

Audience and Certificates

Target Audience

  • Candidates who completed GCE A level or its equivalent
  • Candidates who would like to attain University Bachelor Degree
  • Matured candidates with relevant work experience and willing to get Bachelor degree

Prerequisite

English Proficiency: IELTS 5.5 or it's equivalent or candidate who has been completed school education in English as a medium of instruction  

Academic Qualification: Minimum 2 credits in GCE A level or it's equivalent

*Matured candidates with relevant work experience 

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each of the modules of the course
  • Should achieve a minimum pass grade in the summative assessment of each module of the course

Certificate(s)

  • Bachelor Degree in Digital Business

Blended Learning Journey

(2434.5 Hours)

E-Learning

240 hours

Projects / Assignments

660 hours

Flipped Class/Mentoring

360 hours

Self Learning

1165 hours

Assessment

9.5 hours

Modules

Module 1 – Website Development

Website Development will introduce learners to the use of content management systems (Wix & Weebly) as website development tools. Learners will go through the process of planning the contents of the website, designing the user interface and setting it up for Search Engine Optimization.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Basics of Content Management Systems
  • Different types of User Requirements
  • Different Sales Channels
  • Content Strategy basics
  • Different testing phases
  • Basics of SEO

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Explain Web Design as a Process
  • Describe Content Management Systems
  • Collect the User Requirements
  • Finalize the suitable Sales Channels
  • Prepare the Content Strategy
  • Conduct the Pre-Build Testing
  • Optimising for SEO

Module 2 – Digital Marketing Fundamentals

Learners will learn digital marketing principles, digital marketing channels and digital marketing technique to launch basic social media marketing campaigns with effective content for supporting each stage of the customer lifecycle using Facebook and Google. 

After completion of this module, learners who are willing to get industry certification can appear for "Google Ads Search Certification by Google" and "Facebook Certified Digital Marketing Associate by Facebook" after paying the necessary fee based on the knowledge and skills acquired in this module.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels in digital marketing
  • Fundamentals of content marketing
  • Fundamentals of social media marketing
  • Principles of SEO and understand effective landing pages and basic analytics
  • Google Adwords for search engine marketing and Facebook for advertising

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Create a brand strategy
  • Set up and optimize social media pages for business
  • Create an editorial calendar for content
  • Create landing pages 
  • Create a customized URL for tracking campaigns
  • Set up and execute search campaigns in Google Adwords and ad campaigns in Facebook
  • Create effective ads
  • Analyze campaign data in Google Analytics to optimize campaigns 

Module 3 - Social Media Marketing

Learners will acquire social media marketing skills including strategies and techniques to build a strong presence on social media using Linkedin, blogs, Instagram etc. They will also learn how to conduct social listening and influencer marketing and use various tools & techniques for executing campaigns and Social Analytics to measure results. After completion of this module learner, who are willing to get industry certification can appear for "Social Selling Certification by Hootsuite Academy" after paying the necessary fee based on the knowledge and skills acquired in this module.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Processes to establish a sustainable presence on Facebook and Instagram
  • Social media strategy and planning
  • Social media content creation for your brand
  • Effective social media practices on various networks
  • Influencer Marketing
  • Overview of social media marketing tools for social listening and social media management 

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Create content for customer acquisition, nurturing, conversion and engagement
  • Create, execute and monitor ad campaigns on Facebook, Instagram and other social media channels
  • Create retargeting campaigns
  • Automate social media campaigns using campaign automation tools
  • Use social listening tools
  • Use social media analytics tools for analysing visitor behavior & conversions and to optimise campaign performance

Module 4 – Digital Communication

Digital channels (search engines, websites, social media, email, mobile, etc.) and technology have transformed what it means to be a communication or marketing specialist. Learners will acquire advance communication skills for digital engagement across online to offline digital channels including visual design for compelling content, writing with embed keywords that deliver optimized search results.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Different types of digital communication skills
  • Basics of visual communication
  • Techniques of user interface design
  • Techniques of customer experience design
  • Details of promotional campaign
  • Difference between professional speaking and public speaking
  • Tips for writing for the web

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Demonstrate the visual communication using the tool
  • Explain the digital communication using UI tool
  • Discover why CX is important and what good CX design involves.
  • Explain the key functions of corporate communications
  • Demonstrate the professional speaking in terms of digital communication
  • Demonstrate the writing for the web

Module 5 – Content Marketing

Learners will gain understanding on content marketing strategies to develop content plan for supporting seamless customer journey and engagement. Learners will learn inbound marketing planning and content creation, content promotion and optimization to include visual design for compelling content development.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Methodology to create a content marketing plan
  • Identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices of companies using content for inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • Analyse data to improve on content performance, distribution of content and customer engagement

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Create and execute email and content marketing strategy and plan 
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Active Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

Module 6 – Marketing Analytics & SEO

Search Engine Marketing and Optimization module enables the learners to master SEO strategies and on page & off-page optimization and understand the role of content in SEO. The learners will be able to execute ad campaigns in Google Ads. The learners also learn how to set up Google Analytics and gain insights from various reports, set up dashboards, customize reports, create and track goals and perform conversion rate analysis and analysis of user behavior on websites. 

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • On-page and off-page optimization for websites
  • Role of content marketing in SEO
  • Google Ads advanced features
  • Create innovative search strategies
  • Display, mobile and Video Ads campaigns
  • Remarketing campaigns
  • Campaign analysis

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Implement on page and off page optimization 
  • Use various SEO tools to conduct competitive SEO analysis
  • Execute, monitor and optimize paid search, display, video and mobile campaigns
  • Include extensions in your ads
  • Create remarketing lists
  • Analyze Google Ads campaign effectiveness with Google Analytics

Module 7 – Omni-Marketing Campaign    

This module introduces the learner to the functionalities in Omni Comm that grow and nurture your community (Content Marketing). The learner will learn how to manage profile data and the process to upload/import contacts from external systems. The learner will also learn about Campaign Management using EDM (Mass emailing). By the end of the modular course, the learner will be able to design, document and configure Content Management Processes and promote every customer-facing page using online mediums such as Facebook & LinkedIn.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • The profile data and it’s expandable profile capability (i.e. expandable profile with custom field)
  • The process to upload/import contacts from external system
  • The structure of the Customer Centric Campaign (mini-sites) and how to deploy and track the performance of this mini-site
  • The concept of multi-country, multi-fees structure product catalog
  • The Forms Builder Engine and its application
  • The concept of EDM campaigns (e.g. Drip Marketing), configuration of  email templates and EDM blast management
  • Promote every customer-facing page using social mediums such as Facebook & LinkedIn

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Conduct necessary research to support identification of target customers' characteristics
  • Prepare and generate customer acquisition reports
  • Identify customer preferences and needs
  • Identify special events and anticipating customer demands
  • Gather data from current database and other relevant sources to identify personal preferences of target customers
  • Participate in tasks relating to generating and preparing customer acquisition reports
  • Add contacts/profile through bulk upload of records from external system to the contact database
  • Configure the search filter for the Member Directory
  • Construct the mini-sites with the custom form build from the Forms Builder Engine
  • Launch mini-sites to drive campaigns to promote various courses to target segments based on Personas
  • Track and monitor the leads originated from the minisite
  • Define a multi-stage EDM campaign thematic plan, followed by the respective EDM campaign activities corresponding to the theme/plan
  • Define an email template with content for each of the EDM campaign activities
  • Schedule the EDM blast and track the response for the EDMs sent

Module 8 – Omni-Marketing Project Capstone    

Learners will practice Digital Marketing skills and learn how to develop a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, and optimize campaigns and provide recommendations for improving ROI.

Session Plan

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Learning Outcome

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Perform Customer Segmentation
  • Define Distribution Channel Strategy
  • Identify Product – Market fit
  • Create Sales Canvas for all or some of the products / solutions
  • Prepare Sales Presentation
  • Prepare Go-To-Market Strategy and Plan
  • Prepare Digital Marketing Strategy and Plan
  • Prepare Campaign Plan

Module 9 - Solution Marketing & Sales

Learners will define product market fit using sales canvas methodology to identify buyer persona, establish problem statement, design solution mapping, predict sales objections, formulate sales & marketing channels, and determine market viability. Learners will prepare sales pitch and presentation guided by Sales Canvas developed to support full sales cycle engagement from sales discovery, solutioning & sales closing to customer advocacy.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Customer Personas
  • Sales performance using the Sales Canvas
  • Unique Value Proposition for product/services positioning
  • Customer Buying journey and anticipate objections
  • Sales scripts for different phases of selling
  • The importance of differentiated sales approaches for better customer engagement

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Define specific Customer Personas
  • Create a comprehensive one page summary of sales strategy using Sales Canvas
  • Create Unique Value Proposition for product/services positioning
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling
  • Craft a customized sales kit for your organization 

Module 10 - Marketing & CRM Applications

This module describes the marketing theories, Develop sales support and customer management programs Implement sales and marketing activities.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Industry standards and professional codes of practice relating to the management of customers and their information
  • Legislation directly related to the delivery of sales support and customer management, such as data protection, health and safety etc.
  • The concept of key customers, marketing and sales support, customer services and how they add value to key customers of the organisation
  • Competitor activities in sales support and customer management
  • The knowledge of developing service standards and how to use them as measures to performance
  • Service level agreements and how they will be monitored and evaluated
  • How to use information communication technology to manage customer relationship and information

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Contribute to the planning and preparation of sales support and customer management programs by providing constructive ideas and insights into the efficient and effective management of customers based on market segment
  • Establish resource requirements to deliver excellent sales support and customer service to key customers
  • Build relationships with internal business functions where there are strong links with service delivery, communicating and consulting them on a proactive basis
  • Identify customer needs and requirements so as to incorporate into the sales support and customer management programs 
  • Supply accurate and up-to-date customer service information to marketing and sales
  • Personnel via various communication methods
  • Develop customer service plan to support customer
  • Develop customer management programs for key customers

Module 11 - Industry Projects 1

Learners will apply their knowledge and skills which they gained in all the 10 modules of digital marketing, digital sales and marketing in the given real time scenario of the organization. Learners who are attached with the client / work-place learning they will do this project to the attached company. They will execute all the tasks given in the project brief  into the real time scenario of the organization. 

Session Plan

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Learning Outcome

Skills

Learners will get attached to the client and execute the Omni marketing project suitable to the client organization by performing the following tasks:

  • Create a brand strategy
  • Set up and optimize social media pages for business
  • Create landing pages
  • Create a customized URL for tracking campaigns
  • Set up and execute search campaigns in Google Adwords and ad campaigns in Facebook
  • Create effective ads
  • Analyze campaign data in Google Analytics to optimize campaigns 
  • Create and execute email and content marketing strategy and plan 
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists  
  • Segment and create targeted email campaigns, using Mailchimp or Active Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

Module 12 - Industry Projects 2

This industry project will be performed in continuation to industry project 1. Learners will apply their knowledge and skills which they gained in all the 10 modules of digital marketing, digital sales and marketing in the given real time scenario of the organization. Learners who are attached with the client / work-place learning they will do this project to the attached company. They will execute all the tasks given in the project brief  into the real time scenario of the organization. 

Session Plan

More Details

Learning Outcome

Skills

Learners will get attached to the client and execute the Omni marketing project suitable to the client organization by performing the following tasks: 

  • Implement on page and off page optimization 
  • Use various SEO tools to conduct competitive SEO analysis
  • Execute, monitor and optimize paid search, display, video and mobile campaigns
  • Include extensions in your ads
  • Create remarketing lists
  • Analyze Google Ads campaign effectiveness with Google Analytics
  • Define specific Customer Personas
  • Create a comprehensive one page summary of sales strategy using Sales Canvas
  • Create Unique Value Proposition for product/services positioning
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling
  • Craft a customized sales kit for your organization 
  • Submit the project report

Module 13 – Entrepreneurship & Innovation  

Learners will gain understanding on digital transformation and learn how it has disrupted and redefined conventional business model and practices. Learners will acquire digital entrepreneurship knowhow and through experience sharing from tech entrepreneurs. Learners will also learn innovation skills using the Design Thinking Process. Using this methodology, learners will find user-centric solutions to problems by working closely with end-users.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Different kinds of digital disruption and how the digital disruption is playing a role
  • Concepts of crowd funding
  • What is boot strapping 
  • Business Model Innovations and Data-Dependence
  • Explain Design Thinking
  • List in the Design Thinking Stages
  • Infer, Interpret, Concepts, Outline, Summarize and Translate concept stages

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Demonstrate the digital disruption scenarios
  • Explain the new market condition and how the digital disruption affects it
  • Define crowd sourcing and create business model innovations
  • Apply design thinking to your problems in order to generate innovative and user-centric solutions
  • Make use of practical design thinking methods in every stage of your problem, with the help of method templates
  • Initiate a new working culture based on a user-centric approach, empathy, ideation, prototyping, and playful testing
  • Employ ethnographic and analysis methods, such as interviews, focus groups, and surveys
  • Prototype early and fast, as well as test your prototypes so as to reduce risks and accelerate organizational learning 

Module 14 – Accounting

Accounting is an introductory course in financial and managerial accounting. It provides an understanding of fundamental concepts used in accounting and their role in business. Students will learn the basic knowledge and skills to analyze and apply accounting information to support decision-making.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Introducing Accounting
  • Basic business documents
  • Books of prime entry
  • Double entry recording
  • Accruals and prepayments
  • Bad debts and provision for doubtful debts
  • Depreciation on fixed assets
  • Inventory valuation

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Set up an accounting system
  • Recording accounting transactions
  • Making accounting entries
  • Preparing Income Statements and Balance Sheets
  • Understand Financial Statements
  • Preparing control accounts and subsidiary Ledgers
  • Preparing petty cash accounts
  • Performing bank reconciliation

Module 15 – Financial Management

Financial Management introduces key concepts in finance such as time value of money and risk, and applies these concepts to value financial assets in order to make sound business decisions such as how a firm decides on its long-term expenditures and how it finances them, as well as how it manages its short-term operating activities. Emphasis is placed on the creation of shareholder value as a unifying principle for all of the business finance decisions.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Fundamentals of financial management
  • Importance of the time of value of money
  • Concepts of financial planning
  • Definition of trade off  between risk and return
  • Different financial statement and its purpose
  • Importance of the financial statement analysis

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Define time of value of money
  • Calculate the value of a stream of cash flows
  • Examine the cost of capital
  • Prepare a cash budget
  • Calculate the value of a stream of cash flows
  • Prepare financial statements Analyse the financial statements 

Module 16 - Human Resource Management

Learn about the principles of effective Human Resource Management (HRM). You will explore the tools and techniques used in HRM to maximise the employee contribution and how to use HR methods to gain competitive advantage. 

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • The principles of Human Resource Management
  • The key elements of Human Resource Management in an organisation
  • The concept of workforce planning and resourcing in an organisation
  • How employment legislation can impact the HRM decision-making

Skills

By the end of this module, the Learner should be able to apply the following skills:​

  • Able to apply HRM practices in a work-related context
  • Analyse the tools and techniques of HRM in managing an organization
  • Analyse the strengths and weaknesses of recruitment and selection approaches
  • Analyse how HRM and employee relations can influence decision-making in an organisational context

Module 17 – Collaboration & Team Work

As more companies become truly global with employees and partners located all across the world, traditional boundaries of time, location, space, and structure are quickly blurring. Work environments have also become much more fluid and flexible. Learners will acquire workplace collaborative skills for working in a multi-cultural setting that transcend geographical boundaries for communication and information sharing not only for groups within a company, but across teams that may span multiple organizations and communities.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • What is team work and collaboration
  • Benefits of collaboration
  • The fundamentals of forming and leading a collaborative team 
  • Different methods of collaboration
  • Various features of Microsoft teams for the collaboration in the organization  

Skills

 

By the end of this module, the Learner should be able to apply the following skills:

  • How to ensure collaborative teams work successfully within a company
  • Manage Team Collaboration with Microsoft Team
  • Manage meeting, conference and events with Microsoft teams
  • Create interactive conversational bots for Microsoft Teams 
  • Create interactive conversational bots for Microsoft Teams 
  • Create embedded web experiences with tabs for Microsoft Team
  • Connect Web services to Microsoft Teams with webhooks and Office 365 Connectors 
  • Collect input in Microsoft team in Microsoft team with Task Modules

Module 18 – Agile Management

Future talents have the agility to work in an ambiguous environment where one “Fail- Fast, Fail- Safe” for responsiveness rather than perfection Learners learn the fundamentals of agile principles and best practices including scrum methodologies for more effective project and business management in an innovative environment.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Agile for Project Management, Agile Frameworks & Principles
  • 6 Stages of the Agile Development Life Cycle
  • Agile Compliance, Agile Wireframes
  • Agile Customer Value Prioritisation
  • Creating Agile Personas
  • Communication and Agile Modelling
  • The Scrum Framework
  • Characteristics of Agile Planning
  • Creating an Agile Release Plan
  • Problem Detection Techniques

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Planning the Development Lifecycle
  • Create a detailed Kanban board
  • Identify the key stakeholders (both internal & external) involved in the project
  • Summarise findings in the form of an Agile Project Charter
  • Conduct an interview with a potential user of the end-product
  • Create a detailed Agile persona for your potential product user
  • Conduct an Agile Estimation on a Project, Release & Sprint Level
  • Identify potential problems which may arise during the project development phase

Module 19 – Business Analytics

Learners will apply their data analytic skills to develop a business analytic application for digital sales and marketing. Learners will be given introduction to digital sales and marketing processes, digital sales and marketing performance matrices, multi-dimensional data modeling, dashboard for data visualization to develop business analytics for digital sales & marketing using Microsoft Power BI.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Business Analytics and Web Analytics Concepts
  • Data analytics metrics and measurement
  • Data Analytics Scenarios across various functions such as consumer segmentation, predictive modelling
  • Contextual targeting, churn analysis, revenue growth and cost optimisation
  • Data analytics tools such as Power BI and comparison of various tools
  • Data Extraction, Cleansing, Transformation and Loading
  • Data mining and modelling concepts
  • Visualization Concepts
  • Performing various types of Data Analysis
  • Power BI functions and features

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Identify data and data sources required for Business Analytics
  • Extract, Clean and Transform Data
  • Create Data Models using the transformed data
  • Visualize Data using maps, graphs, charts etc in Power BI
  • Perform statistical analysis / correlation analysis of data to draw business insights
  • Perform Simulations and Forecasting using data in Power BI

Module 20 – Digital Business Capstone Project

Learners will apply their digital entrepreneurship insights, innovation skills and financial management knowledge to develop a digital business startup plan or a transformation plan for a traditional business.

Session Plan

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Learning Outcome

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Schedule validation sessions by identifying their Stakeholders​
  • Craft a Validation Mechanism for Business Plan​
  • Validate and Finalise their Business Plan, Sales Deck, and MVP Design​
  • Analyse and Examine the stakeholder interest, power and impact on the organization​
  • Perform Customer Segmentation​
  • Define Distribution Channel Strategy​
  • Identify Product – Market fit​
  • Finalise their Sales Decks​
  • Create Sales Canvas for all or some of the products / solutions​
  • Finalise their MVP Design strategies​
  • Prepare Sales Presentation​
  • Prepare Go-To-Market Strategy and Plan​
  • Prepare Digital Marketing Strategy and Plan​
  • Prepare Campaign Plan​ Develop a stakeholder engagement plan ​

Pricing and Funding

USD 10800.00

Pricing

Fee Description

Detailed Breakdown

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