{"id":171,"date":"2023-07-26T23:27:43","date_gmt":"2023-07-26T23:27:43","guid":{"rendered":"https:\/\/www.lithan.com\/msme-transformation\/?page_id=171"},"modified":"2025-01-24T04:39:31","modified_gmt":"2025-01-24T04:39:31","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/www.educlaas.com\/msme-transformation\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"171\" class=\"elementor elementor-171\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10b10e78 elementor-section-height-min-height elementor-section-stretched elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"10b10e78\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ce868da\" data-id=\"7ce868da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95f6681 elementor-widget elementor-widget-heading\" data-id=\"95f6681\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 40px\">Adopt<\/span> <span style=\"color:#FECF29;font-size:45px;font-weight: 900\"><b>DIGITAL MARKETING<\/b><\/span>\n<br><i>and deliver unified customer journey <\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49bdf491 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"49bdf491\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Syllabus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e9390f7 elementor-section-height-min-height elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3e9390f7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-575c960b\" data-id=\"575c960b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40ba23cd elementor-widget elementor-widget-heading\" data-id=\"40ba23cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 30px\">Adopt<\/span> <span style=\"color:#FECF29;font-size:35px;font-weight: 900\"><b>DIGITAL MARKETING <\/b><\/span>\n<br><i>and deliver unified customer journey <\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f86e45e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"3f86e45e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Syllabus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b51f580 elementor-section-stretched elementor-hidden-mobile msmeheader elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b51f580\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-97c18ef\" data-id=\"97c18ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0882165 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0882165\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"#learningneeds\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learning Needs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cbf4c6a\" data-id=\"cbf4c6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd5d74f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bd5d74f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"#courseoverview\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Course Overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-69c7f83\" data-id=\"69c7f83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0a1c86 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e0a1c86\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"#coursevideo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Course Video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-20eda55\" data-id=\"20eda55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1c7171 elementor-widget elementor-widget-html\" data-id=\"e1c7171\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-185217246608\"\r\n  style=\"max-width:100%; max-height:100%; width:400px;height:48px\" data-hubspot-wrapper-cta-id=\"185217246608\">\r\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKN7YtwKLGsgJAZZ9PbsQelw%2F2CrGs4THKIaIq3BW54selSAHujxoDSpjWouLJHLGnZ3ijAOIapptaExuR%2FEtuFb%2FBi9Zf0s%2FDBH9eoLF9mtcgooeIM1mgCeamz9CfZha4Xg9%2F09k4QdUhxlIyYWFFbi%2Fc4fZIQ3k3nopeAvCHY0AavMfbApq9%2BBbrt%2B6i1PCQNzjh6Ig1URwObb7MmIfBbrX69wAI4HbPHtVaEnz55slQeg939hOxmPQ1qAmtngJZHeJLQUHajI%2B91vf%2BbdgwKGUPjroFs&webInteractiveContentId=185217246608&portalId=21066791\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"Download Course Overview\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/21066791\/interactive-185217246608.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78ec9c5 elementor-hidden-desktop elementor-hidden-tablet elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78ec9c5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7a5907\" data-id=\"e7a5907\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f6e7f4 elementor-widget elementor-widget-html\" data-id=\"3f6e7f4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!DOCTYPE html>\r\n<html lang=\"en\">\r\n  <head>\r\n    <meta charset=\"UTF-8\" \/>\r\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \/>\r\n    <title>Click Dropdown Menu<\/title>\r\n    <style>\r\n      .dropdown {\r\n        position: relative;\r\n        display: inline-block;\r\n        font-style: monserrat;\r\n        font-weight: 700;\r\n      }\r\n      .dropdown-value {\r\n        display: flex;\r\n        justify-content: center;\r\n        gap: 12px;\r\n        align-items: center;\r\n        background-color: #f4f4f4;\r\n        color: #000000;\r\n        padding: 10px 20px;\r\n        border: none;\r\n        border-radius: 10px;\r\n        cursor: pointer;\r\n      }\r\n      .dropdown-content {\r\n        display: none;\r\n        position: absolute;\r\n        background-color: #f4f4f4;\r\n        min-width: 168px;\r\n        box-shadow: 0px 8px 16px 0px rgba(0, 0, 0, 0.2);\r\n      }\r\n      \r\n      .show {\r\n        display: block;\r\n      }\r\n      .dropdown-content a {\r\n        color: black;\r\n        padding: 16px 16px;\r\n        text-decoration: none;\r\n        display: block;\r\n      }\r\n      \r\n      .dropdown-content a:hover{\r\n        color: #fff;\r\n        padding: 12px 16px;\r\n        text-decoration: none;\r\n        background-color: #8a194f;\r\n        display: block;\r\n      }\r\n    <\/style>\r\n  <\/head>\r\n  <body>\r\n    <div class=\"dropdown\">\r\n      <div class=\"dropdown-value\" onclick=\"toggleDropdown()\">\r\n        <div>Learning Needs<\/div>\r\n        <div>\r\n          <img decoding=\"async\" src=\"https:\/\/www.lithan.com\/msme-transformation\/wp-content\/uploads\/sites\/14\/2023\/08\/caret-down.svg\" style=\"width: 20px;\" \/>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"dropdown-content\" id=\"myDropdown\">\r\n        <a href=\"#learningneeds\">Learning Needs<\/a>\r\n        <a href=\"#courseoverview\">Course Overview<\/a>\r\n        <a href=\"#coursevideo\">Course Video<\/a>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <script>\r\n      \/\/Function to drop down\r\n      function toggleDropdown() {\r\n        var dropdown = document.getElementById(\"myDropdown\");\r\n        dropdown.classList.toggle(\"show\");\r\n      }\r\n\r\n      \/\/Function to remove the drop down\r\n      document.addEventListener(\"click\", function (event) {\r\n        var dropdown = document.getElementById(\"myDropdown\");\r\n        var dropdownValue = document.querySelector(\".dropdown-value\");\r\n\r\n        if (\r\n          !dropdown.contains(event.target) &&\r\n          !dropdownValue.contains(event.target)\r\n        ) {\r\n          dropdown.classList.remove(\"show\");\r\n        }\r\n      });\r\n    <\/script>\r\n  <\/body>\r\n<\/html>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-026e91b\" data-id=\"026e91b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3aa246 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-html\" data-id=\"a3aa246\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-185217246608\"\r\n  style=\"max-width:100%; max-height:100%; width:400px;height:48px\" data-hubspot-wrapper-cta-id=\"185217246608\">\r\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKN7YtwKLGsgJAZZ9PbsQelw%2F2CrGs4THKIaIq3BW54selSAHujxoDSpjWouLJHLGnZ3ijAOIapptaExuR%2FEtuFb%2FBi9Zf0s%2FDBH9eoLF9mtcgooeIM1mgCeamz9CfZha4Xg9%2F09k4QdUhxlIyYWFFbi%2Fc4fZIQ3k3nopeAvCHY0AavMfbApq9%2BBbrt%2B6i1PCQNzjh6Ig1URwObb7MmIfBbrX69wAI4HbPHtVaEnz55slQeg939hOxmPQ1qAmtngJZHeJLQUHajI%2B91vf%2BbdgwKGUPjroFs&webInteractiveContentId=185217246608&portalId=21066791\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"Download Course Overview\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/21066791\/interactive-185217246608.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c04e9ae elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c04e9ae\" data-element_type=\"section\" id=\"learningneeds\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77434f85\" data-id=\"77434f85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08edabc elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"08edabc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tLEARNING NEEDS\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0bfef1 elementor-hidden-mobile elementor-widget elementor-widget-toggle\" data-id=\"7e0bfef1\" data-element_type=\"widget\" id=\"lithanproacc\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-toggle{text-align:start}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2111\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2111\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why do you need to adopt digital marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2111\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2111\"><div class=\"clearfix\" style=\"display: flex; justify-content: space-evenly; gap: 20px;\">\n<div class=\"box1\"><img decoding=\"async\" style=\"width: 120px;\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/rocket.png\" \/><\/div>\n<div class=\"box\">Digital marketing utilizes cost-effective online channels and strategies to effectively promote your products, services, and brand to your target audience. By implementing digital marketing techniques, you can greatly enhance your online visibility, expand your customer base, and connect with your desired audience in a measurable and impactful manner.<\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2112\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2112\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Which digital marketing tools that you should acquire?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2112\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2112\"><div style=\"display: flex; gap: 20px;\"><a href=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group.png\"><img decoding=\"async\" class=\"size-full wp-image-3059\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group.png\" alt=\"\" width=\"255\" height=\"52\" \/><\/a>Google Ads and Facebook Ads offer powerful advertising solutions for businesses of all sizes. With Google Ads, you can target potential customers actively searching for products or services similar to yours. Facebook Ads enable you to reach a highly targeted audience based on demographics, interests, and behaviors. Both platforms provide budget flexibility and measurable results, making them valuable tools for businesses seeking effective online advertising.<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2113\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2113\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What knowledge and skills you will need to develop digital marketing campaign?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2113\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2113\"><div style=\"display: flex; justify-content: space-between; gap: 20px; line-height: 25px;\">\n<div><a href=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-3.png\"><img decoding=\"async\" class=\"size-full wp-image-3063 alignleft\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-3.png\" alt=\"\" width=\"44\" height=\"34\" \/><\/a><\/div>\n<div>\n\n<strong>Knowledge:<\/strong>\n<ol>\n \t<li>Digital marketing strategies: Google Ads, Facebook Ads, SEO, email marketing.<\/li>\n \t<li>Importance of keyword research, on-page optimization, link building, technical SEO for website visibility.<\/li>\n \t<li>Effective email marketing.<\/li>\n \t<li>Components of a comprehensive digital marketing plan aligned with business objectives.<\/li>\n \t<li>Analyzing key metrics for actionable insights in optimizing campaigns.<\/li>\n<\/ol>\n<\/div>\n<div>\n\n<strong>Skills:<\/strong>\n<ol>\n \t<li>Execute Google Ads campaigns: ad creation, keyword targeting, optimization.<\/li>\n \t<li>Create targeted Facebook Ads campaigns, utilize ad tools, measure performance.<\/li>\n \t<li>Apply SEO techniques for improved organic search visibility and targeted traffic.<\/li>\n \t<li>Set up analytics, interpret metrics, optimize campaigns.<\/li>\n \t<li>Design personalized email marketing: audience segmentation, performance measurement.<\/li>\n<\/ol>\n<\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2114\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2114\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Who or which job role should get skill-up for digital marketing capabilities?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2114\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2114\"><a href=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-1.png\"><img decoding=\"async\" class=\"size-full wp-image-3061 alignleft\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-1.png\" alt=\"\" width=\"44\" height=\"37\" \/><\/a>\n\nMarketing Manager, Sales Manager<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2115\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2115\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How we will train &amp; guide you to develop and implement your digital marketing strategies?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2115\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2115\"><div style=\"display: flex; justify-content: space-between; gap: 20px;\">\n<div><a href=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-2.png\"><img decoding=\"async\" class=\"size-full wp-image-3062 alignleft\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-2.png\" alt=\"\" width=\"auto\" height=\"100%\" \/><\/a><\/div>\n<div style=\"display: flex; flex-direction: column; gap: 10px;\"><strong>Digital Marketing CLaaS\n<\/strong>The module equips you with the knowledge of various aspects of digital marketing, including online strategies, Google Ads, Facebook Ads, SEO, and email marketing. You will acquire the skills to create impactful online strategies, optimize campaigns, engage with target audiences, and implement successful email marketing campaigns. Through project tasks, you will be able to develop practical experience in executing and optimizing digital marketing initiatives.<strong> Digital Marketing Project<\/strong>The project aims to implement a comprehensive and effective digital marketing campaign that maximizes brand awareness, engagement, and ultimately achieved the desired marketing outcome.<\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1eaff0 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-toggle\" data-id=\"c1eaff0\" data-element_type=\"widget\" id=\"lithanproacc\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2031\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2031\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why do you need to adopt digital marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2031\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2031\"><div class=\"clearfix\" style=\"display: flex; gap: 10px;\">\n<div class=\"box1\"><img decoding=\"async\" style=\"width: 400px;\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/rocket.png\" \/><\/div>\n<div class=\"box\">Digital marketing utilizes cost-effective online channels and strategies to effectively promote your products, services, and brand to your target audience. By implementing digital marketing techniques, you can greatly enhance your online visibility, expand your customer base, and connect with your desired audience in a measurable and impactful manner.<\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2032\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2032\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Which digital marketing tools that you should acquire?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2032\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2032\"><div style=\"display: flex; gap: 20px;\">\n<div><a href=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3059 \" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group.png\" alt=\"\" width=\"1055\" height=\"52\" \/><\/a><\/div>\n<div>Google Ads and Facebook Ads offer powerful advertising solutions for businesses of all sizes. With Google Ads, you can target potential customers actively searching for products or services similar to yours. Facebook Ads enable you to reach a highly targeted audience based on demographics, interests, and behaviors. Both platforms provide budget flexibility and measurable results, making them valuable tools for businesses seeking effective online advertising.<\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2033\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2033\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What knowledge and skills you will need to develop digital marketing campaign?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2033\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2033\"><div style=\"display:flex;gap:20px;\">\n<div>\n<a href=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-3.png\"><img decoding=\"async\" class=\"size-full wp-image-3063 alignleft\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-3.png\" alt=\"\" width=\"44\" height=\"34\" \/><\/a>\n<\/div>\n<div>\n<strong>Knowledge:<\/strong>\n<ol>\n \t<li>Digital marketing strategies: Google Ads, Facebook Ads, SEO, email marketing.<\/li>\n \t<li>Importance of keyword research, on-page optimization, link building, technical SEO for website visibility.<\/li>\n \t<li>Effective email marketing.<\/li>\n \t<li>Components of a comprehensive digital marketing plan aligned with business objectives.<\/li>\n \t<li>Analyzing key metrics for actionable insights in optimizing campaigns.<\/li>\n<\/ol>\n<strong>Skills:<\/strong>\n<ol>\n \t<li>Execute Google Ads campaigns: ad creation, keyword targeting, optimization.<\/li>\n \t<li>Create targeted Facebook Ads campaigns, utilize ad tools, measure performance.<\/li>\n \t<li>Apply SEO techniques for improved organic search visibility and targeted traffic.<\/li>\n \t<li>Set up analytics, interpret metrics, optimize campaigns.<\/li>\n \t<li>Design personalized email marketing: audience segmentation, performance measurement.<\/li>\n<\/ol>\n<\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2034\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2034\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Who or which job role should get skill-up for digital marketing capabilities?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2034\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2034\"><a href=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-1.png\"><img decoding=\"async\" class=\"size-full wp-image-3061 alignleft\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-1.png\" alt=\"\" width=\"44\" height=\"37\" \/><\/a>\n\nMarketing Manager, Sales Manager<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2035\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2035\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How we will train &amp; guide you to develop and implement your digital marketing strategies?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2035\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2035\"><div style=\"display: flex; gap: 15px;\">\n<div>\n<a href=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-2.png\"><img decoding=\"async\" class=\"size-full wp-image-3062 alignleft\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/Group-2.png\" alt=\"\" width=\"auto\" height=\"100%\" \/><\/a>\n<\/div>\n<div style=\"display:flex;flex-direction:column;\">\n<div>\n<strong>Digital Marketing CLaaS <\/strong><br>\nThe module equips you with the knowledge of various aspects of digital marketing, including online strategies, Google Ads, Facebook Ads, SEO, and email marketing. You will acquire the skills to create impactful online strategies, optimize campaigns, engage with target audiences, and implement successful email marketing campaigns. Through project tasks, you will be able to develop practical experience in executing and optimizing digital marketing initiatives.\n<\/div><br>\n<div>\n<strong>Digital Marketing Project<\/strong><br>\nThe project aims to implement a comprehensive and effective digital marketing campaign that maximizes brand awareness, engagement, and ultimately achieved the desired marketing outcome.\n<\/div>\n<\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3661912 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3661912\" data-element_type=\"section\" id=\"courseoverview\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-126c20c6\" data-id=\"126c20c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2e2e03 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e2e2e03\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b56036 elementor-widget elementor-widget-text-editor\" data-id=\"5b56036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size:35px;\">COURSE OVERVIEW<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04dea94 moduletab elementor-hidden-mobile elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"04dea94\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{width:25%;flex-shrink:0}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active{border-inline-end-style:none}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-vertical 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.elementor-tab-desktop-title.elementor-active:before{display:block;content:\"\";position:absolute}.elementor-widget-tabs .elementor-tab-desktop-title:focus-visible{border:1px solid #000}.elementor-widget-tabs .elementor-tab-mobile-title{padding:10px;cursor:pointer}.elementor-widget-tabs .elementor-tab-content{padding:20px;display:none}@media (max-width:767px){.elementor-tabs .elementor-tab-content,.elementor-tabs .elementor-tab-title{border-style:solid solid none}.elementor-tabs .elementor-tabs-wrapper{display:none}.elementor-tabs .elementor-tabs-content-wrapper{border-bottom-style:solid}.elementor-tabs .elementor-tab-content{padding:10px}}@media (min-width:768px){.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs{display:flex}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{flex-direction:column}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-content-wrapper{flex-grow:1;border-style:solid solid solid none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-content{border-style:none solid solid}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-stretch .elementor-tabs-wrapper{display:flex}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper{justify-content:center}.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper{justify-content:flex-end}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-horizontal .elementor-tab-title{width:100%}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-vertical .elementor-tab-title{height:100%}.elementor-tabs .elementor-tab-mobile-title{display:none}}<\/style>\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5101\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5101\" aria-expanded=\"false\">Module 1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5102\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5102\" aria-expanded=\"false\">Module 2<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5101\" aria-expanded=\"false\">Module 1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5101\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5101\" tabindex=\"0\" hidden=\"false\"><strong>Digital Marketing<\/strong>\n<div style=\"display: flex; justify-content: space-between; gap: 20px; margin-top: 20px; line-height: 23px;\">\n<div style=\"width: 50%; margin-top: 20px;\">The &#8220;Digital Marketing&#8221; module equips learners with a comprehensive understanding of various aspects \nof digital marketing. Through a series of learning units, learners will develop the knowledge and skills \nnecessary to thrive in the digital marketing landscape. They will explore the process of creating effective \nonline strategies, master the fundamentals of Google Ads, delve into social media marketing using \nFacebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email \nmarketing.<br><br>\nBy completing the &#8220;Digital Marketing&#8221; module, learners will gain essential knowledge and skills to excel \nin the field. They will develop the ability to create impactful online strategies that align with organizational \ngoals and target audience preferences. They will be equipped to leverage Google Ads effectively, \noptimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. \nFurthermore, learners will understand the nuances of social media marketing using Facebook Ads, \nenabling them to engage with target audiences, enhance brand awareness, and generate leads. The \nmodule also covers SEO, empowering learners to optimize website content and structure to improve \nsearch engine rankings and increase organic visibility. Finally, learners will acquire the expertise to \nimplement successful email marketing campaigns, nurture leads, and drive conversions.<br><br>\nThrough a series of hands-on projects, learners will apply their newfound knowledge and skills in real\u0002world scenarios. They will implement diverse digital marketing projects encompassing online strategies, \nGoogle Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will \ndevelop practical experience and hone their abilities to create, execute, and optimize digital marketing \ninitiatives effectively.<Br><br>\nThe &#8220;Digital Marketing&#8221; module provides a comprehensive foundation in the dynamic field of digital \nmarketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By \nacquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting \ncareer opportunities and make a significant impact in the digital marketing industry.<\/div>\n<div style=\"height:100%;width: 50%; background-color: #142952; padding: 20px; border-radius: 20px; color: #fff;\">\n\n<strong>Instructional Units:<\/strong>\n<ul style=\"margin-top: 20px;\">\n \t<li>Creating Online strategies<\/li>\n \t<li>Google Ads foundation<\/li>\n \t<li>Social media marketing with Facebook Ads<\/li>\n \t<li>Search Engine Optimization (SEO)<\/li>\n \t<li>Email marketing<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5102\" aria-expanded=\"false\">Module 2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5102\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5102\" tabindex=\"0\" hidden=\"hidden\"><strong> Capstone Project &#8211;\nDigital Marketing <\/strong>\n<div style=\"display: flex; justify-content: space-between; gap: 20px; margin-top: 20px; line-height: 23px;\">\n<div style=\"width: 50%; margin-top: 20px;\">The \u201cCapstone Project Digital Marketing\u201d module serves as the culmination of the Basic Digital\nMarketing module topics, allowing learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate\ntheir expertise in devising and implementing an integrated digital marketing strategy.\n<br><br>\nThroughout the module, learners will tackle project tasks that involve leveraging key digital\nmarketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By\ncombining these elements, students will gain the necessary knowledge and skills to maximize online\nvisibility, drive targeted traffic, and optimize conversion rates.\n<Br><br>\nThe projects within the module are designed to provide learners with practical experience in creating\ncomprehensive digital marketing campaigns. By implementing an integrated approach, students will\nhave the opportunity to showcase their ability to synchronize various channels and strategies for\nmaximum impact.\n<br><br>\nUpon completion of the \u201cCapstone Project Digital Marketing\u201d module, learners will not only have\nsuccessfully completed the project tasks but will also have developed a range of valuable learning\noutcomes and abilities. These include the ability to align a digital marketing plan with business\nobjectives, optimize campaigns utilizing different tools, and drive measurable results in terms of\nonline visibility, targeted traffic, and conversion rates.\n<br><br>\nOverall, the \u201cCapstone Project Digital Marketing\u201d module equips learners with the practical skills and\nknowledge required to excel in the dynamic world of digital marketing, enabling them to create and\nimplement effective digital marketing strategies that achieve tangible and measurable results.<\/div>\n<div style=\"height:100%;width: 50%; background-color: #142952; padding: 20px; border-radius: 20px; color: #fff;\">\n\n<strong>Instructional Units:<\/strong>\n<ul style=\"margin-top: 20px;\">\n \t<li>Identify Product, User Persona\u200b\u200b<\/li>\n \t<li>User Stories, Product Backlog\u200b<\/li>\n \t<li>Sprint Planning\u200b<\/li>\n \t<li>User Requirements\u200b<\/li>\n \t<li>Project Design &amp; Architecture\u200b<\/li>\n \t<li>Project Planning<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6fd248 moduletab elementor-hidden-desktop elementor-hidden-tablet elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"a6fd248\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1751\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1751\" aria-expanded=\"false\">Module 1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1752\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1752\" aria-expanded=\"false\">Module 2<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1751\" aria-expanded=\"false\">Module 1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1751\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1751\" tabindex=\"0\" hidden=\"false\"><strong>Digital Marketing<\/strong>\n<div style=\"display: flex; justify-content: space-between; gap: 10px; line-height: 23px; flex-direction: column;\">\n<div style=\"margin-top: 20px;\">The &#8220;Digital Marketing&#8221; module equips learners with a comprehensive understanding of various aspects \nof digital marketing. Through a series of learning units, learners will develop the knowledge and skills \nnecessary to thrive in the digital marketing landscape. They will explore the process of creating effective \nonline strategies, master the fundamentals of Google Ads, delve into social media marketing using \nFacebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email \nmarketing.<br><br>\nBy completing the &#8220;Digital Marketing&#8221; module, learners will gain essential knowledge and skills to excel \nin the field. They will develop the ability to create impactful online strategies that align with organizational \ngoals and target audience preferences. They will be equipped to leverage Google Ads effectively, \noptimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. \nFurthermore, learners will understand the nuances of social media marketing using Facebook Ads, \nenabling them to engage with target audiences, enhance brand awareness, and generate leads. The \nmodule also covers SEO, empowering learners to optimize website content and structure to improve \nsearch engine rankings and increase organic visibility. Finally, learners will acquire the expertise to \nimplement successful email marketing campaigns, nurture leads, and drive conversions.<br><br>\nThrough a series of hands-on projects, learners will apply their newfound knowledge and skills in real\u0002world scenarios. They will implement diverse digital marketing projects encompassing online strategies, \nGoogle Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will \ndevelop practical experience and hone their abilities to create, execute, and optimize digital marketing \ninitiatives effectively.<Br><br>\nThe &#8220;Digital Marketing&#8221; module provides a comprehensive foundation in the dynamic field of digital \nmarketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By \nacquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting \ncareer opportunities and make a significant impact in the digital marketing industry.<\/div>\n<div style=\"background-color: #142952; padding: 20px; border-radius: 20px; color: #fff;\">\n\n<strong>Instructional Units:<\/strong>\n<ul style=\"margin-top: 20px;\">\n \t<li>Creating Online strategies<\/li>\n \t<li>Google Ads foundation<\/li>\n \t<li>Social media marketing with Facebook Ads<\/li>\n \t<li>Search Engine Optimization (SEO)<\/li>\n \t<li>Email marketing<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1752\" aria-expanded=\"false\">Module 2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1752\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1752\" tabindex=\"0\" hidden=\"hidden\"><strong> Capstone Project &#8211;\nDigital Marketing <\/strong>\n<div style=\"display: flex; justify-content: space-between; gap: 20px; line-height: 23px; flex-direction: column;\">\n<div style=\"margin-top: 20px;\">The \u201cCapstone Project Digital Marketing\u201d module serves as the culmination of the Basic Digital\nMarketing module topics, allowing learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate\ntheir expertise in devising and implementing an integrated digital marketing strategy.\n<br><br>\nThroughout the module, learners will tackle project tasks that involve leveraging key digital\nmarketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By\ncombining these elements, students will gain the necessary knowledge and skills to maximize online\nvisibility, drive targeted traffic, and optimize conversion rates.\n<br><br>\nThe projects within the module are designed to provide learners with practical experience in creating\ncomprehensive digital marketing campaigns. By implementing an integrated approach, students will\nhave the opportunity to showcase their ability to synchronize various channels and strategies for\nmaximum impact.\n<Br><br>\nUpon completion of the \u201cCapstone Project Digital Marketing\u201d module, learners will not only have\nsuccessfully completed the project tasks but will also have developed a range of valuable learning\noutcomes and abilities. These include the ability to align a digital marketing plan with business\nobjectives, optimize campaigns utilizing different tools, and drive measurable results in terms of\nonline visibility, targeted traffic, and conversion rates.\n<br><br>\nOverall, the \u201cCapstone Project Digital Marketing\u201d module equips learners with the practical skills and\nknowledge required to excel in the dynamic world of digital marketing, enabling them to create and\nimplement effective digital marketing strategies that achieve tangible and measurable results.<\/div>\n<div style=\"background-color: #142952; padding: 20px; border-radius: 20px; color: #fff;\">\n\n<strong>Instructional Units:<\/strong>\n<ul style=\"margin-top: 20px;\">\n \t<li>Identify Product, User Persona\u200b<\/li>\n \t<li>User Stories, Product Backlog\u200b<\/li>\n \t<li>Sprint Planning\u200b<\/li>\n \t<li>User Requirements\u200b<\/li>\n \t<li>Project Design &amp; Architecture\u200b<\/li>\n \t<li>Project Planning<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123ed255 elementor-widget elementor-widget-html\" data-id=\"123ed255\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\r\n#lithanproacc .elementor-tab-title{\r\n    border: none !important;\r\n}\r\n\r\n.moduletab .elementor-tab-title.elementor-active {\r\n    background-color: #8a194f !important;\r\n    color: #fff !important;\r\n}\r\n\r\n.moduletab .elementor-tab-title {\r\n    background-color: #E2E2E2 !important;\r\n    color: #000000 !important;\r\n}\r\n\r\n\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e6b9147 elementor-section-stretched elementor-section-boxed 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id=\"ctaBtn1\"><img decoding=\"async\" src=\"https:\/\/www.educlaas.com\/ph\/wp-content\/uploads\/sites\/12\/2023\/08\/CallChat-Icon-02.webp\"\/><\/button>\n<\/div>\n\n\n\n\n<script>\n\nvar modal = document.getElementById(\"ctaModal\");\n\nvar btn = document.getElementById(\"ctaBtn1\");\n\nvar span = document.getElementsByClassName(\"close\")[0];\n\nbtn.onclick = function() {\n  modal.style.display = \"block\";\n}\n\nspan.onclick = function() {\n  modal.style.display = \"none\";\n}\n\nwindow.onclick = function(event) {\n  if (event.target == modal) {\n    modal.style.display = \"none\";\n  }\n}\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1910dae elementor-section-stretched ctastickysec elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default 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Consultation<\/div>\r\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-171","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.4 (Yoast SEO v17.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing - MSME Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.educlaas.com\/msme-transformation\/digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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